{"id":55351,"date":"2018-07-01t16:00:56","date_gmt":"2018-07-01t20:00:56","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=55351"},"modified":"2018-07-17t08:21:17","modified_gmt":"2018-07-17t12:21:17","slug":"running-on-passion-or-running-on-empty","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/07\/01\/running-on-passion-or-running-on-empty\/","title":{"rendered":"running on passion, or running on empty?"},"content":{"rendered":"<figure id=\"attachment_55352\" class=\"thumbnail wp-caption alignright\" style=\"width: 200px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-55352\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/andrea-feinberg.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/andrea-feinberg.jpg 200w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/andrea-feinberg-100x100.jpg 100w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption class=\"caption wp-caption-text\">feinberg<\/figcaption><\/figure>\n<p><strong>&#8216;passion is nice. but passion with positive cash flow is so much nicer.&#8217;<\/strong><\/p>\n<p><em>by andrea feinberg<\/em><\/p>\n<p>hey, new business owner: congratulations on making a huge leap. your choice to risk it all (<em>and i\u2019d say a predictable income, resources and benefits are pretty huge to leave behind<\/em>) takes enormous courage, persistence, and a plan. and, many would say it takes a strong devotion \u2013 some call it \u2018passion\u2019 \u2013 to the service or product you plan to deliver.<\/p>\n<p>well, i have a suggestion and i hope you\u2019ll take this personally (<em>not\u00a0<\/em>a typo: i <em>want<\/em> you to take it personally because your business will be among the most personal relationships and responsibilities you\u2019ll ever have.)<\/p>\n<p>i\u2019m going to suggest you shift your thinking:\u00a0<em>don\u2019t start a business; solve a problem.<\/em>\u00a0unless your product or service can solve a specific problem (or, secondarily, expand on an opportunity) for a recognizable category of customer, you\u2019ll never make a penny. <a href=\"\/\/www.g005e.com\/2018\/07\/01\/running-on-passion-or-running-on-empty\/#more-55351\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<figure id=\"attachment_55352\" class=\"thumbnail wp-caption alignright\" style=\"width: 200px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-55352\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/andrea-feinberg.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/andrea-feinberg.jpg 200w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/07\/andrea-feinberg-100x100.jpg 100w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption class=\"caption wp-caption-text\">feinberg<\/figcaption><\/figure>\n<p><strong>&#8216;passion is nice. but passion with positive cash flow is so much nicer.&#8217;<\/strong><\/p>\n<p><em>by andrea feinberg<\/em><\/p>\n<p>hey, new business owner: congratulations on making a huge leap. your choice to risk it all (<em>and i\u2019d say a predictable income, resources and benefits are pretty huge to leave behind<\/em>) takes enormous courage, persistence, and a plan. and, many would say it takes a strong devotion \u2013 some call it \u2018passion\u2019 \u2013 to the service or product you plan to deliver.<\/p>\n<p>well, i have a suggestion and i hope you\u2019ll take this personally (<em>not\u00a0<\/em>a typo: i <em>want<\/em> you to take it personally because your business will be among the most personal relationships and responsibilities you\u2019ll ever have.)<\/p>\n<p>i\u2019m going to suggest you shift your thinking:\u00a0<em>don\u2019t start a business; solve a problem.<\/em>\u00a0unless your product or service can solve a specific problem (or, secondarily, expand on an opportunity) for a recognizable category of customer, you\u2019ll never make a penny. <a href=\"\/\/www.g005e.com\/2018\/07\/01\/running-on-passion-or-running-on-empty\/#more-55351\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2259,1908,3120,2301],"tags":[],"class_list":["post-55351","post","type-post","status-publish","format-standard","hentry","category-leadership","category-management","category-pro-member-exclusive","category-talent","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>running on passion, or running on empty? - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2018\/07\/01\/running-on-passion-or-running-on-empty\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"running on passion, or running on empty? - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2018\/07\/01\/running-on-passion-or-running-on-empty\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-01t20:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-17t12:21:17+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2018\/07\/andrea-feinberg.jpg\" \/>\n<meta name=\"author\" content=\"卡塔尔世界杯常规比赛时间 research\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"卡塔尔世界杯常规比赛时间 research\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2018\/07\/01\/running-on-passion-or-running-on-empty\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2018\/07\/01\/running-on-passion-or-running-on-empty\/\"},\"author\":{\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149\"},\"headline\":\"running on passion, or running on empty?\",\"datepublished\":\"2018-07-01t20:00:56+00:00\",\"datemodified\":\"2018-07-17t12:21:17+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2018\/07\/01\/running-on-passion-or-running-on-empty\/\"},\"wordcount\":775,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2018\/07\/01\/running-on-passion-or-running-on-empty\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2018\/07\/andrea-feinberg.jpg\",\"articlesection\":[\"leadership\",\"management\",\"pro member exclusive\",\"talent &amp; 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