{"id":5509,"date":"2010-02-01t06:41:48","date_gmt":"2010-02-01t10:41:48","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=5509"},"modified":"2024-11-19t21:48:53","modified_gmt":"2024-11-20t02:48:53","slug":"what-clients-want-34-ways-to-quantify-value","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/02\/01\/what-clients-want-34-ways-to-quantify-value\/","title":{"rendered":"what do clients want? 34 ways to quantify value"},"content":{"rendered":"<p><strong>nail this to the wall. tattoo to your wrist.<\/strong><\/p>\n<p>consultant mike mclaughlin knows that the key to selling professional services is all about value. but intangibles can be hard to measure.<\/p>\n<p>nevertheless, he says, &#8220;every service offer has at least one objective (or several), which might be to increase, improve, reduce, or create <em>something<\/em>.&#8221;<\/p>\n<p>here&#8217;s the breakdown:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/guerrillaconsulting.typepad.com\/guerrilla_marketing_for_c\/2010\/01\/the-worlds-shortest-ebook-34-sources-of-client-value.html\"><img decoding=\"async\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/01\/source_value2.gif\" alt=\"\" \/><\/a><\/p>\n<p>of course, you may want to add other categories to the list, such what you can help clients<em> avoid<\/em>. but you get the idea.<\/p>\n<p><em>via <a href=\"http:\/\/guerrillaconsulting.typepad.com\" target=\"_blank\" rel=\"noopener\">guerillaconsulting.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>nail this to the wall. tattoo to your wrist. consultant mike mclaughlin knows that the key to selling professional services is all about value. but intangibles can be hard to measure. nevertheless, he says, &#8220;every service offer has at least &hellip; <a href=\"\/\/www.g005e.com\/2010\/02\/01\/what-clients-want-34-ways-to-quantify-value\/\">continued<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,2274],"tags":[4278,214,3958,4281,621,4283,216,1014],"class_list":["post-5509","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pricing","tag-billing-rate","tag-consulting","tag-cpa-billing-rates","tag-fee-structure","tag-price","tag-pricing-rates","tag-sales","tag-value"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>what do clients want? 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