{"id":54592,"date":"2018-05-20t10:00:38","date_gmt":"2018-05-20t14:00:38","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=54592"},"modified":"2018-05-24t08:36:01","modified_gmt":"2018-05-24t12:36:01","slug":"persona-closer-look","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/05\/20\/persona-closer-look\/","title":{"rendered":"the persona: a closer look"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womanflipchart_dollarphotoclub_64596030.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-46056\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womanflipchart_dollarphotoclub_64596030-424x283.jpg\" alt=\"closeup of businesswoman writing on a flipchart\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womanflipchart_dollarphotoclub_64596030-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womanflipchart_dollarphotoclub_64596030.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womanflipchart_dollarphotoclub_64596030.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womanflipchart_dollarphotoclub_64596030-849x567.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womanflipchart_dollarphotoclub_64596030.jpg 1600w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>how to create one and what to do next.<\/strong><\/p>\n<p><i>by jody padar<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/radical-success\/\"><i>from success to significance: the radical cpa guide<\/i><\/a><\/p>\n<p>at my firm, one of our big personas is a real estate investment firm. they like a one-stop shop. they like our personalized attention. they know that we have a certain amount of practical, specialized tax knowledge that they can use.<\/p>\n<blockquote><p><b>more on radicalism:<\/b> <a href=\"\/\/www.g005e.com\/2018\/05\/19\/happy-tax-need-know-name\/\">happy tax: why you need to know its name<\/a> | <a href=\"\/\/www.g005e.com\/2018\/05\/14\/product-management-start-6-steps\/\">product management: start with these 6 steps<\/a> | <a href=\"\/\/www.g005e.com\/2018\/04\/15\/product-management-meets-strategy\/\">product management meets strategy<\/a> | <a href=\"\/\/www.g005e.com\/2018\/03\/29\/transitioning-radical-carl-famiglietti\/\">transitioning to radical: how carl famiglietti did it<\/a> | <a href=\"\/\/www.g005e.com\/2018\/03\/11\/develop-productized-services\/\">how to develop productized services<\/a> | <a href=\"\/\/www.g005e.com\/2018\/02\/11\/firm-product-management-way-future\/\">firm product management is the way to the future<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2018\/05\/20\/persona-closer-look\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>what do they dislike? they dislike the detail, because they\u2019re deal guys, they\u2019re big-picture guys, they just want to know: can they defer the gain, can they not defer the gain, what is the gain? they tell us to take care of the details. hands off, get it done yesterday, keep me out of jail, i hate taxes. i\u2019m sure you know the type.<br \/>\n <a href=\"\/\/www.g005e.com\/2018\/05\/20\/persona-closer-look\/#more-54592\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2018%2f05%2f20%2fpersona-closer-look%2f&amp;t=the+persona%3a+a+closer+look'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li 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title=\"email this: the persona: a closer look \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womanflipchart_dollarphotoclub_64596030.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-46056\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womanflipchart_dollarphotoclub_64596030-424x283.jpg\" alt=\"closeup of businesswoman writing on a flipchart\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womanflipchart_dollarphotoclub_64596030-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womanflipchart_dollarphotoclub_64596030.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womanflipchart_dollarphotoclub_64596030.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womanflipchart_dollarphotoclub_64596030-849x567.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/womanflipchart_dollarphotoclub_64596030.jpg 1600w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>how to create one and what to do next.<\/strong><\/p>\n<p><i>by jody padar<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/radical-success\/\"><i>from success to significance: the radical cpa guide<\/i><\/a><\/p>\n<p>at my firm, one of our big personas is a real estate investment firm. they like a one-stop shop. they like our personalized attention. they know that we have a certain amount of practical, specialized tax knowledge that they can use.<\/p>\n<blockquote>\n<p><b>more on radicalism:<\/b> <a href=\"\/\/www.g005e.com\/2018\/05\/19\/happy-tax-need-know-name\/\">happy tax: why you need to know its name<\/a> | <a href=\"\/\/www.g005e.com\/2018\/05\/14\/product-management-start-6-steps\/\">product management: start with these 6 steps<\/a> | <a href=\"\/\/www.g005e.com\/2018\/04\/15\/product-management-meets-strategy\/\">product management meets strategy<\/a> | <a href=\"\/\/www.g005e.com\/2018\/03\/29\/transitioning-radical-carl-famiglietti\/\">transitioning to radical: how carl famiglietti did it<\/a> | <a href=\"\/\/www.g005e.com\/2018\/03\/11\/develop-productized-services\/\">how to develop productized services<\/a> | <a href=\"\/\/www.g005e.com\/2018\/02\/11\/firm-product-management-way-future\/\">firm product management is the way to the future<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2018\/05\/20\/persona-closer-look\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>what do they dislike? they dislike the detail, because they\u2019re deal guys, they\u2019re big-picture guys, they just want to know: can they defer the gain, can they not defer the gain, what is the gain? they tell us to take care of the details. hands off, get it done yesterday, keep me out of jail, i hate taxes. i\u2019m sure you know the type.<br \/>\n <a href=\"\/\/www.g005e.com\/2018\/05\/20\/persona-closer-look\/#more-54592\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2018%2f05%2f20%2fpersona-closer-look%2f&amp;t=the+persona%3a+a+closer+look'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2018%2f05%2f20%2fpersona-closer-look%2f&amp;title=the+persona%3a+a+closer+look&amp;summary=how+to+create+one+and+what+to+do+next.%0d%0a%0d%0aby+jody+padar%0d%0afrom+success+to+significance%3a+the+radical+cpa+guide%0d%0a%0d%0aat+my+firm%2c+one+of+our+big+personas+is+a+real+estate+investment+firm.+they+like+a+one-stop+shop.+they+like+our+personalized+attention.+they+know+that+we+have+a+certain+amount+of+practical%2c+specialized+tax+kno'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent 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href=\"mailto:?subject=cpa%20trendlines%20:%20the%20persona:%20a%20closer%20look&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2018\/05\/20\/persona-closer-look\/\" title=\"email this: the persona: a closer look \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1333,"featured_media":53624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,3120,2278],"tags":[1148,1402,2171,570],"class_list":["post-54592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-pro-member-exclusive","category-radical","tag-change","tag-innovation","tag-radical","tag-strategy","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>the persona: a closer look - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2018\/05\/20\/persona-closer-look\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"the persona: a closer look - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2018\/05\/20\/persona-closer-look\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta 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