{"id":54591,"date":"2018-05-14t10:22:19","date_gmt":"2018-05-14t14:22:19","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=54591"},"modified":"2018-07-17t11:33:21","modified_gmt":"2018-07-17t15:33:21","slug":"product-management-start-6-steps","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/05\/14\/product-management-start-6-steps\/","title":{"rendered":"product management: start with these 6 steps"},"content":{"rendered":"

\"scrambled<\/a>how well do you know your potential customers?<\/strong><\/p>\n

by jody padar<\/i>
\nfrom success to significance: the radical cpa guide<\/i><\/a><\/p>\n

so, you\u2019re in your new role. now what?<\/p>\n

more on radicalism:<\/b> \u00a03 challenges in shifting to product management<\/a> | tips from a veteran product manager<\/a> | productized 1099s the new vision way<\/a> | karbon builds a practice management platform on steroids<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

it\u2019s time to get organized and start rolling your plans out to the team. here are the first steps to take in your new position as product manager.
\n
\ndevelop an organizational chart.<\/strong> create a visual representation of who\u2019s who in your firm and the roles they serve. this will be a key reference for you as you move forward \u2013 plus it\u2019s nice to get fancy with it and put it up where everyone in the office can see. if you have virtual employees, put it somewhere that is easily accessible, or use it as a screen saver!<\/p>\n

create a roadmap. <\/strong>this is a living, breathing document that includes your firm\u2019s priorities and accountability system. once you do this, you\u2019re going to love it, i promise. you could hire a consultant to do this, or you could do it yourself with your team. back in the day we used to call this strategic planning. now we\u2019re building a business model with an emphasis on product management. and guess what? our cpa services are the product. let that sink in.<\/p>\n

know your customer.<\/strong> this may seem obvious, and maybe you\u2019re even sick of hearing it. but the truth is, many cpas never really needed to know and understand their customers in the old-school firm model. we knew what it was we sold, but we tried to sell it to every customer who looked our way. now, we\u2019re taking the time to know our customers and create something special for them.<\/p>\n

it\u2019s time to realize that our customers are more sophisticated and have buying power. they don\u2019t have to continue to come to you just because their mom or dad did. location no longer matters. they will find someone more suited to their needs. believe me when i say that it\u2019s crucial you find out<\/p>\n