{"id":54583,"date":"2018-07-20t20:40:14","date_gmt":"2018-07-21t00:40:14","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=54583"},"modified":"2018-09-20t14:07:13","modified_gmt":"2018-09-20t18:07:13","slug":"marketing-materials-201-some-advanced-tips","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/07\/20\/marketing-materials-201-some-advanced-tips\/","title":{"rendered":"marketing materials 201: some advanced tips"},"content":{"rendered":"

\"young<\/a>5 ways to wow potential clients.<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

i’ve discussed a lot of basic ways to get the word out about your business.<\/p>\n

more small firm growth strategies:<\/b> testimonials: why and how<\/a> | 10 marketing materials you need<\/a> | content marketing types and tips<\/a> | are you newsworthy?<\/a> | why cpas need video<\/a> | make google adwords work for you<\/a> | make the most of trade shows<\/a> | track your online reputation<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

today we’ll go over some more advanced marketing materials.
\n<\/p>\n

logo<\/h3>\n

we see lots and lots of successful firms without any kind of logo at all. a logo is certainly not required. if you do use one, be sure it is professionally done. a bad logo or an amateurish one can hurt you.<\/p>\n

when you are first starting out, we recommend you select a color and a font, and use a text logo. you will most certainly want to change it within a few months.<\/p>\n

when you are ready to do a nice logo, you can get a fairly basic one that is perfectly acceptable for under $500. we offer very limited logo design for $150 to $300, so let us know if you want to talk more. another place you can go is to a crowdsourcing site such as www.99designs.com<\/a>. if you go there, be prepared to provide some art direction; and please note we have had one client unhappy with the result. i think for these places, you still need someone who knows marketing to oversee the process, or you will end up with an overdesigned logo, which happens way too often in small business. if you are working with a graphics artist already on other projects, that might be the ideal place to go to ask about logo development.<\/p>\n

if your firm is large, or your clients are high net worth clients (or lots of design clients), then it might be time to pay more for an exceptional logo. this will require a much larger budget. some of the larger firms pay six figures and higher for their logo designs. we don\u2019t think it\u2019s all that necessary in accounting, but some of you may want to have a higher look.<\/p>\n

tag line<\/h3>\n

if your business name does not tell your prospect what it is you do, you need a tag line. another purpose of a tag line is to convey a benefit or strength of your product, service or business.<\/p>\n

here are some famous examples:<\/p>\n