{"id":54582,"date":"2018-07-16t10:00:39","date_gmt":"2018-07-16t14:00:39","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=54582"},"modified":"2018-07-16t15:50:43","modified_gmt":"2018-07-16t19:50:43","slug":"testimonials","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/07\/16\/testimonials\/","title":{"rendered":"testimonials: why and how"},"content":{"rendered":"
<\/a>these pay off huge.<\/strong><\/p>\n by sandi leyva<\/em> a testimonial\u00a0is a short written recommendation from a past or current client. most accountants i talk to hate testimonials and don\u2019t use them. but here\u2019s what they don\u2019t realize: other people love them, and they really make a difference.<\/p>\n more small firm growth strategies:<\/b> 10 marketing materials you need<\/a> | make direct mail work for you<\/a> | write your way to expert status<\/a> | make newsletters work for you<\/a> | how to schedule social media content<\/a> | the 5 c\u2019s of successful websites<\/a> | speaking: how, where and getting leads from it<\/a> | the a-b-c\u2019s of getting started with advisory services<\/a> if you don\u2019t have any, a prospect could assume that you don\u2019t have any clients either. get rid of that objection easily by posting testimonials so prospects know you\u2019re not just starting out.
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n
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