{"id":54581,"date":"2018-07-10t18:00:34","date_gmt":"2018-07-10t22:00:34","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=54581"},"modified":"2018-07-13t13:44:13","modified_gmt":"2018-07-13t17:44:13","slug":"10-marketing-materials-you-need","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/07\/10\/10-marketing-materials-you-need\/","title":{"rendered":"10 marketing materials you need"},"content":{"rendered":"

\"the<\/a>including one to implement right now.<\/strong><\/p>\n

by sandi leyva<\/i><\/p>\n

you need materials\u00a0with the right messaging to fuel your marketing plan. there is a certain core of materials\u00a0you need across all marketing channels.<\/p>\n

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crafting a really tight message will get your prospects\u2019 attention and more easily convert them into accounting clients. when you have a bad message, you work much harder and have to meet many more prospects to convert into clients. when you have a great message, you work less, convert more and keep your costs down.
\n<\/p>\n

the list<\/h3>\n

all of these items provide important clues to interested buyers about what you have to offer. i\u2019ve listed them in the order you should work on them. when you first start your business, you don\u2019t really even need a company name (you can just use your name); instead you just need clients!<\/p>\n

    \n
  1. business cards<\/li>\n
  2. your biography<\/li>\n
  3. a professional headshot<\/li>\n
  4. your elevator speech<\/li>\n
  5. a nice signature file in your email software<\/li>\n
  6. an email response when you meet a prospect<\/li>\n
  7. company name<\/li>\n
  8. testimonials<\/li>\n
  9. a leave-behind for the prospect<\/li>\n
  10. a website or online presence<\/li>\n<\/ol>\n

    later you can work on:<\/p>\n

      \n
    1. logo<\/li>\n
    2. a tag line<\/li>\n
    3. a complimentary report<\/li>\n
    4. a newsletter shell<\/li>\n
    5. product or service name<\/li>\n
    6. a flyer<\/li>\n
    7. a mediator prospect kit<\/li>\n<\/ol>\n

      let\u2019s review each of them.<\/p>\n

      business cards<\/h3>\n

      here are a couple of tips about your business card:<\/p>\n

        \n
      1. keep it really clean and clutter-free. your service is all about getting people organized, deadline-free and balanced, so your card should look somewhat minimalist with style.<\/li>\n
      2. if you don\u2019t have a logo, use the logo of a certification you\u2019ve earned as your graphical element.<\/li>\n
      3. if you don\u2019t have a logo, put your name or your business name in text with color. it will do until you can get a logo done.<\/li>\n
      4. include:\n