{"id":54573,"date":"2018-06-20t10:50:41","date_gmt":"2018-06-20t14:50:41","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=54573"},"modified":"2018-07-13t13:46:46","modified_gmt":"2018-07-13t17:46:46","slug":"how-to-research-keywords","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/06\/20\/how-to-research-keywords\/","title":{"rendered":"how to research keywords"},"content":{"rendered":"

\"group<\/a>the pros’ preferred method and a “cheater” way you may prefer.<\/strong><\/p>\n

by becky livingston<\/i>
\nthe accountant\u2019s social media handbook<\/i><\/a><\/p>\n

without the right keywords on your site, searchers, clients and leads will have a hard time finding you.<\/p>\n

more:<\/strong> what goes into a buyer persona?<\/a> | 3 big seo changes<\/a> | how long does it take to rank?<\/a> | what is seo and why is it important?<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

without research, how are you certain you\u2019re using the right keyword phrases to get on your target market\u2019s radar?
\n
\nthere are a lot of tools to help you find the right terms, such as google and bing keyword tools, keywordtool.io, ispionage and more. knowing the right terms can make all the difference between gaining customers and attracting information searchers.<\/p>\n

before getting started you must identify your goal. here are four common ones:<\/p>\n

    \n
  1. ranking.<\/strong> this is a goal for getting higher search engine rankings. this is often the first step in seo rankings and consists of web page optimization.<\/li>\n
  2. traffic.<\/strong> even though you may be ranking higher in search rankings, that doesn\u2019t mean you\u2019re getting a ton of traffic to your website. this goal is about the type of content you plan to generate to help you meet your seo goals, as well as your business goals. for example, if you specialize in tax planning for construction companies, your content should focus on their pain points and how tax planning can help alleviate the pain. once the content is posted on your website, you\u2019ll add title and description meta tags to help draw readers looking for that content to your website. keywords will also be placed within the page\u2019s content to increase your seo factor.<\/li>\n
  3. conversion.<\/strong> it\u2019s great to get traffic to your website, but if you\u2019re not gaining any buying customers, what\u2019s missing? it might be the conversion piece, which could include downloadable content for which you collect information, such as email, phone, company name and more from visitors. it might be signing up for a newsletter, or registering for a webinar or event. a conversion is more than a hard-dollar value. it can also be intangible, like email addresses for monthly mailings, webinar attendees, increased content downloads or amplified podcast plays.<\/li>\n
  4. engagement.<\/strong> this is often the scariest piece for most business owners. they want people to buy from them, but don\u2019t really want to create a relationship with the buyer. however, without this step, you may lose a potentially great customer who will buy products or services from you for years.<\/li>\n<\/ol>\n

    knowing which goal(s) you want can influence the keywords you\u2019re using to draw in potential leads.<\/p>\n

    example<\/strong><\/p>\n

    if you wrote a blog article called \u201c5 tax tips all construction business owners need\u201d then posted it on your website, but at the end of the article simply put a period and no call to action, what do you think will happen? people will read it and close the page. however, if you put a call to action on the page to encourage the reader to do something with the content, you\u2019re thinking more about your end goal.<\/p>\n

    let\u2019s say you add some \u201ctweetable tips\u201d in the article so the reader can share tips you\u2019ve mentioned. that helps to increase your seo because other people are sharing your content. the search engine finds that to be a very attractive element in search rankings.<\/p>\n

    also, at the end of the article you could add a call to action, such as \u201cif you like these tips, join our free, monthly construction tips newsletter.\u201d then collect the person\u2019s first and last name, email, and maybe phone or company name. this additional effort is also attractive to search engines because you\u2019re engaging with readers versus just sharing information.<\/p>\n

    research<\/h3>\n

    here is what i call a \u201ccheater\u201d way to find keywords quickly. i\u2019ll tell you why many seo professionals may frown upon it afterward.<\/p>\n

      \n
    1. open a search engine \u201cincognito\u201d or private browser window.<\/li>\n
    2. enter the search phrase you want to know more about in the search box, for example \u201cbest seo tips 2018.\u201d<\/li>\n
    3. scroll to the bottom of the search results page. what you\u2019ll find there, in most cases, is a list of phrases the search engine believes are also very relevant to your search geographically.<\/li>\n<\/ol>\n

      take a look at those phrases. do any meet your needs? if there are some words you don\u2019t like, don\u2019t use them. if relevant, those phrases could be used on web pages, blog pages, image alt tags and more.<\/p>\n

      activity<\/strong><\/p>\n

      do some research on the keywords for your site\/brand\/product using either google or bing search.<\/p>\n

        \n
      1. open an incognito or private browser window. this step prevents past browser history from influencing your search.<\/li>\n
      2. consider a phrase you want to be found for, e.g., construction accounting firms.<\/li>\n
      3. scroll to the bottom of the search page to see the most common searches done within a 50-mile radius of the computer you\u2019ve entered the term into.<\/li>\n
      4. write down alternative phrases or keywords that are relevant to your goals, e.g., cpa for contractors, construction cpa near me.<\/li>\n
      5. circle or star the ones that you like the most and plan to implement into your site.<\/li>\n<\/ol>\n

        your terms:<\/p>\n

        ______________________________________________________<\/p>\n

        ______________________________________________________<\/p>\n

        ______________________________________________________<\/p>\n

        ______________________________________________________<\/p>\n

         <\/p>\n

        seo professionals may frown upon that approach because it\u2019s not scientific and could be influenced by the physical location of the computer. for example, if you\u2019re searching in california, your answers at the bottom of the page may be different than those for someone who is in boston. also, if you\u2019re not using an incognito browser, past searches on that same computer may influence results.<\/p>\n

        research \u2013 the pros\u2019 way<\/h3>\n

        for other ways to help ensure you\u2019re using the right keywords in your content and in promotions, consider one of these more professional ways to find keywords:<\/p>\n