{"id":54571,"date":"2018-05-30t05:01:58","date_gmt":"2018-05-30t09:01:58","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=54571"},"modified":"2018-06-20t10:56:24","modified_gmt":"2018-06-20t14:56:24","slug":"3-big-seo-changes","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/05\/30\/3-big-seo-changes\/","title":{"rendered":"3 big seo changes"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/09\/pushpin_seo-target_zyp7mpvo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-49999\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/09\/pushpin_seo-target_zyp7mpvo-424x287.jpg\" alt=\"blue pushpin in word &quot;seo&quot; at center of a target\" width=\"424\" height=\"287\" \/><\/a>how badly do you want to rank on that first page?<\/strong><\/p>\n<p><i>by becky livingston<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/bl-smm\/\"><i>the accountant\u2019s social media handbook<\/i><\/a><\/p>\n<p>have you noticed the subtle seo changes that have been happening over the past year?<\/p>\n<blockquote><p><b>more on social media:<\/b> <a href=\"\/\/www.g005e.com\/2018\/05\/23\/long-take-rank\/\">how long does it take to rank?<\/a> | <a href=\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/\">what is seo and why is it important?<\/a> | <a href=\"\/\/www.g005e.com\/2016\/12\/28\/digital-marketing-isnt-set-forget\/\">digital marketing isn\u2019t \u2018set it and forget it\u2019<\/a> | <a href=\"\/\/www.g005e.com\/2016\/11\/30\/set-firms-social-media-foundation\/\">how to set your firm\u2019s social media foundation<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/19\/use-social-media-analytics\/\">how to use social media analytics<\/a> | <a href=\"\/\/www.g005e.com\/2016\/09\/07\/get-people-landing-page\/\">get people to your landing page<\/a> | <a href=\"\/\/www.g005e.com\/2016\/07\/27\/content-categories-leverage\/\">content categories and how to leverage them<\/a> | <a href=\"\/\/www.g005e.com\/2016\/07\/06\/how-to-manage-social-media-in-22-minutes-a-day\/\">how to manage social media in 22 minutes a day<\/a> | <a href=\"\/\/www.g005e.com\/2016\/06\/15\/use-finesse-in-sharing-scheduling-content\/\">use finesse in sharing, scheduling content<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00\"><a style=\"color: #b79c00\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2018\/05\/30\/3-big-seo-changes\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>here are<\/p>\n<ul>\n<li>three big changes;<\/li>\n<li>what you need to know; and<\/li>\n<li>how to implement changes on your website and in marketing efforts to effectively use seo to your firm\u2019s advantage.<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<h3>1. meta descriptions \u2013 the change<\/h3>\n<p>a meta description is the copy you see below a search result\u2019s headline. for example, if you search for \u201caccounting firm estate planning\u201d you will get results with a headline link followed by a sentence. the sentence is the meta description tag.<\/p>\n<p><strong>example <\/strong><\/p>\n<p>[headline] estate planning | trust planning | cpa firm<\/p>\n<p>[meta description] our estate and trust planning professionals work with clients to identify and implement effective short- and long-term estate and trust planning&#8230;<\/p>\n<p>the change to the search engines\u2019 algorithm is to shift from the amount of weight a meta description has on the overall search ranking for a site. according to a webcast by moz co-founder rand fishkin, the meta description tag will still be important for click-thru to the site, but it is not as important for website rankings.<\/p>\n<p><strong>the solution<\/strong><\/p>\n<p>to encourage people to click on your search results content and access your site, change your meta description tags to be more like email subject lines, including several of these elements:<\/p>\n<ul>\n<li>personalization<\/li>\n<li>action-oriented verbs, such as \u201cadvance,\u201d \u201chalt,\u201d \u201cimagine,\u201d \u201cdrive,\u201d \u201cenforce,\u201d etc.<\/li>\n<li>timeliness<\/li>\n<li>value proposition<\/li>\n<li>brevity (7-10 words or no more than 160 characters)<\/li>\n<\/ul>\n<p><strong>example <\/strong><\/p>\n<p>[headline] estate planning | trust planning | cpa firm<\/p>\n<p>[meta description \u2013 150 characters] a little advanced planning goes a long way for your loved ones. get the estate planning tips you need before it\u2019s too late. make an appointment today.<\/p>\n<p><strong>where do you find a meta description tag?<\/strong><\/p>\n<p>the meta description is placed in code on each website page, blog post, landing page and even images. if you\u2019re using wordpress, or something similar, it\u2019s important to include an seo plugin to ensure you can add this information to your website code for search engine indexing.<\/p>\n<h3>2. keywords<\/h3>\n<p>just when you think you know the keywords to use on your site\u00a0\u2013 in headings, copy, image alt tags, etc.\u00a0\u2013 the search engine algorithm changes, causing you to rethink those words and how they are used.<\/p>\n<p>here\u2019s what\u2019s happening: the major search engines are considering the <strong>intent<\/strong> of keywords in a search to match with relevant websites. for example, if your firm specializes in auditing manufacturing companies, and used \u201cauditing manufacturing companies\u201d as one of your website seo keyword phrases, your firm\u2019s brand is more likely to show up in search results for manufacturing firms than it would for audits.<\/p>\n<p>this may be easier to demonstrate using a b2c example \u2013 if you baked cakes and used \u201ccake baking\u201d as one of your keywords, your brand is more likely to show up in search results for weddings than it would for bakeries.<\/p>\n<p>knowing how to leverage keyword phrases on your website and content pages will help drive click-thru rates via search engines and help fulfill the searcher\u2019s need, which is the search engine\u2019s goal.<\/p>\n<h3>3. heading tags on pages<\/h3>\n<p>you may have read that one of the key elements of seo is heading tags, particularly h1 tags, which appear on pages as large, bold headlines. this was true before 2017, but currently the exception is that it won\u2019t hold more weight than any other heading tag on a page.<\/p>\n<p>what search engines would rather \u201csee\u201d on a page is a lead sentence about the page\u2019s content before any headline tags, similar to a newspaper story\u2019s lead sentence.<\/p>\n<p><strong>example<\/strong><\/p>\n<p>[blog post headline] 3 big seo changes for 2018 \u2013 what you should know<\/p>\n<p>[lead sentence] have you noticed the subtle changes to seo that have been happening lately? here are three big changes; what you need to know; and how to implement changes on your website and in marketing efforts to effectively use seo to your firm\u2019s advantage.<\/p>\n<p>[first heading] meta descriptions<\/p>\n<h3>next steps<\/h3>\n<p>these changes may not seem monumental in the scheme of everything your firm is trying to accomplish, but if ensuring your firm\u2019s name is listed on the first page of search results for particular service lines or industries, these changes may have a huge impact on achieving that goal.<\/p>\n<p>take the time now to go through your site\u2019s top pages and apply these changes. create a phased approach to do the same on secondary pages throughout the site.<\/p>\n<p>then, going forward, apply the changes to new content on your site. working with a professional seo consultant who understands your industry and clients\u2019 industries could be key to helping you reach success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>how badly do you want to rank on that first page?<\/strong><br \/>\n<em>by becky livingston<\/em><br \/>\n<em><a href=\"\/\/www.g005e.com\/shop\/bl-smm\/\">the accountant\u2019s social media handbook<\/a><\/em><\/p>\n","protected":false},"author":1364,"featured_media":45757,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,2292],"tags":[879,489,906,893],"class_list":["post-54571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-social-media","tag-facebook","tag-linkedin","tag-social-media","tag-twitter"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - 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