{"id":54569,"date":"2018-05-16t09:40:02","date_gmt":"2018-05-16t13:40:02","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=54569"},"modified":"2021-07-12t06:25:30","modified_gmt":"2021-07-12t10:25:30","slug":"what-is-seo-and-why-is-it-important","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/","title":{"rendered":"what is seo and why is it important?"},"content":{"rendered":"

\"bluedoes your audience know what you want them to do?<\/strong><\/p>\n

by becky livingston<\/i>
\nthe accountant\u2019s social media handbook<\/i><\/a><\/p>\n

if you desire to have your website, product or services found online via organic search, search engine optimization (seo) is your tool.<\/p>\n

more on social media:<\/b> social media marketing for cpas [video]<\/a> | building marketing muscle with penheel [video]<\/a> | how to engage with social media influencers<\/a> | marketing for mobile<\/a> | how to listen on social media<\/a> | how social media affects seo<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

seo is website optimization with \u201cno dough.\u201d one way to remember seo versus search engine marketing (sem) is the \u201co\u201d is for organic, optimized and for no dough. the alliteration alone should help you to remember it.
\n
\ntechnically, however, seo isn\u2019t free. you need to spend time, energy and resources to ensure you\u2019re doing all you can on your website, behind the scenes, to increase search rankings naturally, both on your site and on search engine crawlers.<\/p>\n

over the years, i have heard arguments that a marketing team should focus its effort on seo versus sem, and vice versa. here, i\u2019ll share the benefits of each. and, how you can leverage the power of one or both to influence your branding and overall search rankings.<\/p>\n

seo = website optimization for no dough!<\/p><\/blockquote>\n

well, sort of.<\/p>\n

commonalities<\/strong><\/p>\n

in either case, you must define the overall goal. for example, with an seo goal, it may be to be on the front page of a major search engine for a specific<\/strong> phrase or keyword. in an sem campaign, it may be to increase subscriptions to your newsletter, or online registrations for a conference.<\/p>\n

both methods use a heavy emphasis on keywords. the difference is, with seo you do not pay for the keywords. with sem, you do pay for keywords. in both cases, you may use the same keywords to help drive traffic to landing pages or brand-related pages, such as about us, services or downloadable content, like whitepapers.<\/p>\n

another similarity is the quality of the content. in either case, you want to drive your target market toward good content that sits on your site. the better the content, the more likely your audience is to share it. plus, the more influence it will have over a brand\u2019s organic search results and quality click-thru rates on paid advertising.<\/p>\n

differences<\/strong><\/p>\n

an seo approach is more of a long-term strategy, which could take months to determine the return on investment (roi). you must create really good content that is written for your target market<\/strong>.<\/p>\n

consistent social media posts and efforts toward driving your target audience to your content are required. create a solid, lead-magnet flow using this method. understanding the keywords your target market is using is crucial to the success of this effort.<\/p>\n

an sem approach could provide a faster return on investment. however, you pay for speed. what\u2019s needed here is a solid understanding of the search terms and websites \u2013 those outside of your own called ad placements \u2013 where you want to feature your content.<\/p>\n

also, doing research to know what the budget amount should be to get your content on the top search pages is very important. lastly, the landing page is critical. you must develop a solid strategy to ensure the user experience is good, because the experience impacts the price you pay for ads.<\/p>\n

example<\/strong><\/p>\n

aurelie wrote, \u201ci ran sem campaigns \u2026 to try to get leads; but, didn\u2019t have much success with it. the best keywords just cost a lot of money and in the end, it didn\u2019t make much sense for us to keep running the campaigns.<\/p>\n

\u201cwe\u2019re now focusing on improving our seo reach starting with long-tail keywords where it\u2019s easier to rank,\u201d she continued.<\/p>\n

\u201ci think putting a constant effort into building a presence through seo is a must for every business looking to build a customer base on the long term. sem can be amazing to gather quick leads (if you have a more short-term goal).\u201d<\/p>\n

seo strategy tips<\/strong><\/p>\n

for an seo strategy, conduct a keyword audit either on your own or with someone who specializes in keyword audits. you may know some of the keywords your audience may look for, but you may not know the best ones or some of the more well known terms that are currently being used.<\/p>\n

further, developing quality content can be time-consuming. do you have the in-house staff to create the content needed to attract the audience you want? if not, consider the budget to get the content you need.<\/p>\n

additionally, take a consistent, meticulous approach to sharing that content. it\u2019s about demonstrating your expertise among your audience to help drive engagement, including commenting, sharing and liking. this is not a set-it-and-forget-it approach, using the assumption if you create it, they will come. you must plan at least a few hours each month to share, comment on and create content.<\/p>\n

plus, you now need to think of the call to action you want people to take when they consume the content. should they share it, like it, download it, subscribe to it, post it, etc.? giving your audience content direction will help them know what they should do with it. if you don\u2019t provide this element, they may simply read it and close the page.<\/p>\n

finally, revisiting your keywords at least annually is an often-overlooked element of this strategy. take for example the word \u201ckale.\u201d it was pretty innocuous before the food industry put a spotlight on it. if you had any type of product or service for which you could leverage that word, it was important to update your seo to reflect the new term. in addition, you\u2019d want to adjust the online ad budget to pay for the keyword as it would have increased in cost because of its popularity.<\/p>\n","protected":false},"excerpt":{"rendered":"

does your audience know what you want them to do?<\/strong>
\nby becky livingston<\/em>
\nthe accountant\u2019s social media handbook<\/a><\/em><\/p>\n","protected":false},"author":1364,"featured_media":45757,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2271,3120,2292],"tags":[],"class_list":["post-54569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-marketing","category-pro-member-exclusive","category-social-media"],"acf":[],"yoast_head":"\nwhat is seo and why is it important? - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"what is seo and why is it important? - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-16t13:40:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-12t10:25:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/becky-livingston-with-computer_4x3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"288\" \/>\n\t<meta property=\"og:image:height\" content=\"244\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"becky livingston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky livingston\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/\"},\"author\":{\"name\":\"becky livingston\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/83f427a00331b4d56c6a6157e9f0386f\"},\"headline\":\"what is seo and why is it important?\",\"datepublished\":\"2018-05-16t13:40:02+00:00\",\"datemodified\":\"2021-07-12t10:25:30+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/\"},\"wordcount\":992,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/becky-livingston-with-computer_4x3.jpg\",\"articlesection\":[\"featured\",\"marketing & sales\",\"pro member exclusive\",\"social media\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/\",\"url\":\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/\",\"name\":\"what is seo and why is it important? - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/becky-livingston-with-computer_4x3.jpg\",\"datepublished\":\"2018-05-16t13:40:02+00:00\",\"datemodified\":\"2021-07-12t10:25:30+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/becky-livingston-with-computer_4x3.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/becky-livingston-with-computer_4x3.jpg\",\"caption\":\"livingston\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"social media\",\"item\":\"\/\/www.g005e.com\/category\/social-media\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"what is seo and why is it important?\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/83f427a00331b4d56c6a6157e9f0386f\",\"name\":\"becky livingston\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/09\/becky-livingston-400x400-100x100.jpeg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/09\/becky-livingston-400x400-100x100.jpeg\",\"caption\":\"becky livingston\"},\"description\":\"becky livingston, the founder and ceo of penheel marketing, has more than twenty years of experience in marketing and communications, as well as a strong background in technology. she can also be found doing public speaking gigs across the country.\",\"url\":\"\/\/www.g005e.com\/author\/becky-livingston\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"what is seo and why is it important? - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/","og_locale":"en_us","og_type":"article","og_title":"what is seo and why is it important? - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2018-05-16t13:40:02+00:00","article_modified_time":"2021-07-12t10:25:30+00:00","og_image":[{"width":288,"height":244,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/becky-livingston-with-computer_4x3.jpg","type":"image\/jpeg"}],"author":"becky livingston","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"becky livingston","est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/"},"author":{"name":"becky livingston","@id":"\/\/www.g005e.com\/#\/schema\/person\/83f427a00331b4d56c6a6157e9f0386f"},"headline":"what is seo and why is it important?","datepublished":"2018-05-16t13:40:02+00:00","datemodified":"2021-07-12t10:25:30+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/"},"wordcount":992,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/becky-livingston-with-computer_4x3.jpg","articlesection":["featured","marketing & sales","pro member exclusive","social media"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/","url":"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/","name":"what is seo and why is it important? - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/becky-livingston-with-computer_4x3.jpg","datepublished":"2018-05-16t13:40:02+00:00","datemodified":"2021-07-12t10:25:30+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/becky-livingston-with-computer_4x3.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/11\/becky-livingston-with-computer_4x3.jpg","caption":"livingston"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2018\/05\/16\/what-is-seo-and-why-is-it-important\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"social media","item":"\/\/www.g005e.com\/category\/social-media\/"},{"@type":"listitem","position":3,"name":"what is seo and why is it important?"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/83f427a00331b4d56c6a6157e9f0386f","name":"becky livingston","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/09\/becky-livingston-400x400-100x100.jpeg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/09\/becky-livingston-400x400-100x100.jpeg","caption":"becky livingston"},"description":"becky livingston, the founder and ceo of penheel marketing, has more than twenty years of experience in marketing and communications, as well as a strong background in technology. she can also be found doing public speaking gigs across the country.","url":"\/\/www.g005e.com\/author\/becky-livingston\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/54569","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1364"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=54569"}],"version-history":[{"count":1,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/54569\/revisions"}],"predecessor-version":[{"id":85816,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/54569\/revisions\/85816"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/45757"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=54569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=54569"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=54569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}