{"id":54399,"date":"2018-04-25t01:00:47","date_gmt":"2018-04-25t05:00:47","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=54399"},"modified":"2023-10-05t09:18:59","modified_gmt":"2023-10-05t13:18:59","slug":"10-reasons-partners-dont-understand-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/04\/25\/10-reasons-partners-dont-understand-marketing\/","title":{"rendered":"10 reasons why partners don\u2019t understand marketing"},"content":{"rendered":"<figure id=\"attachment_54411\" class=\"thumbnail wp-caption alignright\" style=\"width: 207px\"><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/04\/mckay_jeff.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54411\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/04\/mckay_jeff.jpg\" alt=\"portrait of jeff mckay\" width=\"207\" height=\"250\" \/><\/a><figcaption class=\"caption wp-caption-text\">mckay<\/figcaption><\/figure>\n<p><strong>but they need to.<\/strong><\/p>\n<p><em>jeff mckay<br \/>\n<a href=\"https:\/\/www.prudentpedal.com\">prudent pedal<\/a><br \/>\n<\/em><\/p>\n<p>one of my more popular and controversial blog posts is \u201cwhy your marketer doesn\u2019t understand your firm\u2019s business.\u201d the title alienates marketers before they get to the first sentence. it satisfies partners because it recognizes what they might think but would never say aloud.<\/p>\n<blockquote><p>more at 卡塔尔世界杯常规比赛时间 on:<a href=\"\/\/www.g005e.com\/tag\/marketing\/\"> marketing<\/a>,<a href=\"\/\/www.g005e.com\/?s=%22practice+development%22\"> practice development<\/a>,<a href=\"\/\/www.g005e.com\/?s=%22sales%22\"> sales<\/a>, <a href=\"\/\/www.g005e.com\/category\/bsg-business-builder\/\">growth strategies<\/a><\/p><\/blockquote>\n<p>not being one to avoid controversy or healthy debates, i thought it would make sense to share a marketer\u2019s point of view about why \u201cthe line\u201d lacks a grasp of marketing<em>.<\/em> my sincere and ambitious goal is to reconcile and build the collaborative power of both parties.<\/p>\n<p>following are 10 reasons why practice leaders and partners don\u2019t understand marketing.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2018\/04\/25\/10-reasons-partners-dont-understand-marketing\/#more-54399\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2018%2f04%2f25%2f10-reasons-partners-dont-understand-marketing%2f&amp;t=10+reasons+why+partners+don%e2%80%99t+understand+marketing'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2018%2f04%2f25%2f10-reasons-partners-dont-understand-marketing%2f&amp;title=10+reasons+why+partners+don%e2%80%99t+understand+marketing&amp;summary=%5bcaption+id%3d%22attachment_54411%22+align%3d%22alignright%22+width%3d%22207%22%5d+mckay%5b%2fcaption%5d%0d%0a%0d%0abut+they+need+to.%0d%0a%0d%0ajeff+mckay%0d%0aprudent+pedal%0d%0a%0d%0a%0d%0aone+of+my+more+popular+and+controversial+blog+posts+is+%e2%80%9cwhy+your+marketer+doesn%e2%80%99t+understand+your+firm%e2%80%99s+business.%e2%80%9d+the+title+alienates+marketers+before+they+get+to+the+first+sen'  ><img  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no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%2010%20reasons%20why%20partners%20don\u2019t%20understand%20marketing&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2018\/04\/25\/10-reasons-partners-dont-understand-marketing\/\" title=\"email this: 10 reasons why partners don\u2019t understand marketing \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<figure id=\"attachment_54411\" class=\"thumbnail wp-caption alignright\" style=\"width: 207px\"><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/04\/mckay_jeff.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54411\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/04\/mckay_jeff.jpg\" alt=\"portrait of jeff mckay\" width=\"207\" height=\"250\" \/><\/a><figcaption class=\"caption wp-caption-text\">mckay<\/figcaption><\/figure>\n<p><strong>but they need to.<\/strong><\/p>\n<p><em>jeff mckay<br \/>\n<a href=\"https:\/\/www.prudentpedal.com\">prudent pedal<\/a><br \/>\n<\/em><\/p>\n<p>one of my more popular and controversial blog posts is \u201cwhy your marketer doesn\u2019t understand your firm\u2019s business.\u201d the title alienates marketers before they get to the first sentence. it satisfies partners because it recognizes what they might think but would never say aloud.<\/p>\n<blockquote>\n<p>more at 卡塔尔世界杯常规比赛时间 on:<a href=\"\/\/www.g005e.com\/tag\/marketing\/\"> marketing<\/a>,<a href=\"\/\/www.g005e.com\/?s=%22practice+development%22\"> practice development<\/a>,<a href=\"\/\/www.g005e.com\/?s=%22sales%22\"> sales<\/a>, <a href=\"\/\/www.g005e.com\/category\/bsg-business-builder\/\">growth strategies<\/a><\/p>\n<\/blockquote>\n<p>not being one to avoid controversy or healthy debates, i thought it would make sense to share a marketer\u2019s point of view about why \u201cthe line\u201d lacks a grasp of marketing<em>.<\/em> my sincere and ambitious goal is to reconcile and build the collaborative power of both parties.<\/p>\n<p>following are 10 reasons why practice leaders and partners don\u2019t understand marketing.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2018\/04\/25\/10-reasons-partners-dont-understand-marketing\/#more-54399\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2018%2f04%2f25%2f10-reasons-partners-dont-understand-marketing%2f&amp;t=10+reasons+why+partners+don%e2%80%99t+understand+marketing'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2018%2f04%2f25%2f10-reasons-partners-dont-understand-marketing%2f&amp;title=10+reasons+why+partners+don%e2%80%99t+understand+marketing&amp;summary=%5bcaption+id%3d%22attachment_54411%22+align%3d%22alignright%22+width%3d%22207%22%5d+mckay%5b%2fcaption%5d%0d%0a%0d%0abut+they+need+to.%0d%0a%0d%0ajeff+mckay%0d%0aprudent+pedal%0d%0a%0d%0a%0d%0aone+of+my+more+popular+and+controversial+blog+posts+is+%e2%80%9cwhy+your+marketer+doesn%e2%80%99t+understand+your+firm%e2%80%99s+business.%e2%80%9d+the+title+alienates+marketers+before+they+get+to+the+first+sen'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2018%2f04%2f25%2f10-reasons-partners-dont-understand-marketing%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%2010%20reasons%20why%20partners%20don\u2019t%20understand%20marketing&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2018\/04\/25\/10-reasons-partners-dont-understand-marketing\/\" title=\"email this: 10 reasons why partners don\u2019t understand marketing \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":17,"featured_media":54411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120],"tags":[3445,3447],"class_list":["post-54399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","tag-ai","tag-artificial-intelligence","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin 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