{"id":54144,"date":"2018-08-04t05:00:03","date_gmt":"2018-08-04t09:00:03","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=54144"},"modified":"2018-09-26t23:01:34","modified_gmt":"2018-09-27t03:01:34","slug":"set-up-your-lead-followup-touch-program","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/08\/04\/set-up-your-lead-followup-touch-program\/","title":{"rendered":"set up your lead followup touch program"},"content":{"rendered":"

\"businesswoman<\/a>is a solid lead worth $22 to you?<\/strong><\/p>\n

by jassen bowman<\/i>
\ntax resolution systems<\/i><\/a><\/p>\n

the job of your lead generation program is to find people who want to communicate with you, want information about the services you offer, and are at some minimal level interested in the kind of work you do.<\/p>\n

more on tax resolution:<\/b> process communications efficiently<\/a> | measure your business metrics<\/a> | checklists for tax resolution sales<\/a> | overcome objections in 7 steps<\/a> | how to reactivate lost clients<\/a> | don\u2019t ignore your existing leads<\/a> | the importance of goals and affirmations<\/a>
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most leads will not immediately turn into prospects, and thus require nurturing over time. the purpose of your lead followup touch program is to build rapport with these leads, and move them toward scheduling a consultation (thus becoming a prospect<\/strong>).
\n
\nthe most important aspect of a touch program is frequency<\/strong>. the more frequently you contact a lead, the more likely they are to contact you once they decide to secure representation. the cost of touch programs is extremely low, and is the most valuable investment you can make in your business.<\/p>\n

a proper touch program involves a minimum<\/strong> of one contact per week. these touches should be via a mix of different media (phone, fax, email, direct mail, etc.).<\/p>\n

do not rely strictly on email as a cost-saving mechanism.<\/p><\/blockquote>\n

when choosing your touch elements, consider the following:<\/p>\n

    \n
  1. am i providing value to this person?<\/li>\n
  2. am i providing clear directions on how they can hire me?<\/li>\n
  3. am i giving them clear instructions in how to refer me new business?<\/li>\n
  4. do they want to continue to hear from me?<\/li>\n
  5. what tax, accounting, finance, business or service information would be relevant to them or someone they know?<\/li>\n<\/ol>\n

    potential touch program elements<\/strong><\/p>\n

    choose items that will be of value and interest to your target market.<\/p>\n