{"id":54143,"date":"2018-07-28t05:00:22","date_gmt":"2018-07-28t09:00:22","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=54143"},"modified":"2018-08-02t10:39:58","modified_gmt":"2018-08-02t14:39:58","slug":"lead-generation-matrix-setup-checklist","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/07\/28\/lead-generation-matrix-setup-checklist\/","title":{"rendered":"lead generation matrix setup checklist"},"content":{"rendered":"<p><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/07\/checklist-depositphotos_-10421383_original.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-52465\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/07\/checklist-depositphotos_-10421383_original-424x283.jpg\" alt=\"\" width=\"424\" height=\"283\" \/><\/a><strong>put some thought into this.<\/strong><\/p>\n<p><i>by jassen bowman<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/jb17trs\/\"><i>tax resolution systems<\/i><\/a><\/p>\n<p>your lead generation matrix outlines the specific tools that you will use to achieve your goals, as determined from completing the goals worksheet and\/or completing the future narrative exercise.<\/p>\n<blockquote><p><b>more on tax resolution:<\/b> <a href=\"\/\/www.g005e.com\/2018\/07\/21\/process-communications-efficiently\/\">process communications efficiently<\/a> | <a href=\"\/\/www.g005e.com\/2018\/07\/14\/measure-your-business-metrics\/\">measure your business metrics<\/a> | <a href=\"\/\/www.g005e.com\/2018\/05\/06\/checklists-tax-resolution-sales\/\">checklists for tax resolution sales<\/a> | <a href=\"\/\/www.g005e.com\/2018\/03\/04\/overcome-objections-7-steps\/\">overcome objections in 7 steps<\/a> | <a href=\"\/\/www.g005e.com\/2018\/01\/06\/lead-generation-marketing-must-happen-daily\/\">lead generation marketing must happen daily<\/a> | <a href=\"\/\/www.g005e.com\/2017\/11\/25\/3-checklists-office-communication\/\">3 checklists for office communication<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2018\/07\/28\/lead-generation-matrix-setup-checklist\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>the lead generation matrix defines the exact lead generation mailers, internet marketing methods, email sequences, etc. that you\u2019ll use to generate new leads. this checklist provides a basic guideline for going through the process.<br \/>\n<!--more--><br \/>\nremember that a <strong>lead<\/strong> is somebody who has contacted you for additional information about tax resolution. a name on a tax lien mailing list is not a lead. a <strong>prospect<\/strong> is somebody with whom you\u2019ve actually had a consultation. a <strong>client<\/strong> is somebody who has actually paid you money.<\/p>\n<ul>\n<li>determine your specific target market.\n<ul>\n<li>target market should mesh with your ideal client profile.<\/li>\n<li>don\u2019t waste time\/money attracting clients you don\u2019t want to work with.<\/li>\n<li>your tax lien mailing list search criteria are a subset of your ideal target market.<\/li>\n<\/ul>\n<\/li>\n<li>determine the marketing message that you will deliver to your target market.\n<ul>\n<li>what is your unique selling proposition (usp)? in other words, why should somebody do business with you instead of your competition?<\/li>\n<\/ul>\n<\/li>\n<li>determine the marketing media that you will use to deliver your marketing message to your target market.\n<ul>\n<li>plain postcards<\/li>\n<li>jumbo color postcards<\/li>\n<li>letters\n<ul>\n<li>endless options and variations for envelopes and letters, from the simple to the complex. more complex = greater cost.<\/li>\n<\/ul>\n<\/li>\n<li>broadcast media such as radio, tv, cable.<\/li>\n<li>the web is not unique or special as a marketing medium, it\u2019s just different.<\/li>\n<li>email<\/li>\n<li>telephone<\/li>\n<\/ul>\n<\/li>\n<li>determine the response offers and widgets you\u2019ll be using.\n<ul>\n<li>all of your lead generation marketing should provide a compelling reason to respond. \u201cfree consultation\u201d is <strong>not<\/strong> a compelling reason.<\/li>\n<li>always tell people explicitly what you want them to do.\n<ul>\n<li>always direct people to your main line, answering service, 24-hour recorded information line, website, or other vehicle for delivery of the response item.<\/li>\n<li>it is best to automate delivery of response widgets when practical.<\/li>\n<\/ul>\n<\/li>\n<li>create the script or marketing piece to convey your message to your market via the chosen medium, and include the response offer and widget description.<\/li>\n<li>repeat this exercise for each target market or medium you wish to test.\n<ul>\n<li>tip: never rely on a single lead generation tactic\/campaign for all your leads. utilize a mix of different campaigns, so that if one goes away for some reason, it does not cripple your incoming lead flow.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><strong>put some thought into this.<\/strong><br \/>\n<em>by jassen bowman<\/em><br \/>\n<em><a href=\"\/\/www.g005e.com\/shop\/jb17trs\/\">tax resolution systems<\/a><\/em><\/p>\n","protected":false},"author":2176,"featured_media":51695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,2740],"tags":[],"class_list":["post-54143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-tax-resolution-services"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>lead generation matrix 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