{"id":53690,"date":"2018-03-20t10:30:48","date_gmt":"2018-03-20t14:30:48","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=53690"},"modified":"2018-03-30t13:22:23","modified_gmt":"2018-03-30t17:22:23","slug":"great-questions-sales-meeting","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/03\/20\/great-questions-sales-meeting\/","title":{"rendered":"‘great questions’ of a sales meeting"},"content":{"rendered":"
<\/a>plus tips on objections and presenting.<\/strong><\/p>\n by rob nixon<\/i><\/p>\n being a sales success is not about telling. it\u2019s about asking open-ended questions and listening. really listening.<\/p>\n more on strategy:<\/b> 12 steps of a successful sales meeting<\/a> | how to turn prospects into clients<\/a> | 11 ways to move to value pricing<\/a> | get rid of all your rates<\/a> | you can\u2019t lavish time unless you have time to lavish<\/a> | changing accountants: 2 true tales<\/a> | your clients on your terms<\/a> my model of “great questions” shown here is about asking questions in a sequence. after years of testing, the sequence must be followed to the letter. you will see it follows my 12-step approach to the successful meeting. dqs<\/strong> \u2013 making sure you are speaking with your buyer. often you are not speaking with all the people who can make a decision. you need to find the decision makers<\/strong> by asking direct questions:<\/p>\n bqs<\/strong> \u2013 understanding the background<\/strong> of the current situation. you cannot prescribe services until you diagnose the situation. you can ask questions like:<\/p>\n mqs and pqs <\/strong>\u2013 you need to understand the clients\u2019 objectives. where they want to go, what they want to achieve (motivation<\/strong>) and what they want to fix (problems<\/strong>). questions like:<\/p>\n mmqs<\/strong> \u2013 you and your client need to understand how the project that you are about to propose will be measured. you need measurement metrics<\/strong> and the client must state what they are. there is only one question to ask once you have determined the objectives.<\/p>\n vqs<\/strong> \u2013 the value<\/strong> that the client receives by implementing your ideas. this is where you start to get emotional buy-in to your project.<\/p>\n cqs <\/strong>\u2013 having your client understand the consequences of not buying your services and doing something different. there are two key questions and a statement to make at the end.<\/p>\n tqs<\/strong> \u2013 timing<\/strong>-related questions that start to wrap up the meeting. you need to find out when this project is going to start.<\/p>\n finally, how to close the meeting and book the next steps \u2013 after timing questions.<\/p>\n you will notice you are not talking about your firm, your people, how good you are or your solutions. the entire conversation is about the client \u2013 their situation and what they want to achieve by hiring you to help them.<\/p>\n for maximum success, here are a couple of sales tips that go with this meeting format:<\/p>\n a game i play with accountants is “sales rugby.” i gather the accountants in a circle and have one throw the rugby ball to someone who has to pick an objection card from the pack. on one side is the objection \u2013 the other the answer. i read the objection and then the accountant has to answer quickly and succinctly.<\/p>\n here are three great ones, which will help you to deal with objections.<\/p>\n client:<\/strong> how much will this cost?<\/p>\n you:<\/strong> i don\u2019t know yet. i need to go away and think about it. i will come back to you with a detailed implementation plan, which will outline some implementation options you could take and each one will have a set fee.<\/p>\n client:<\/strong> i have no money to pay for it.<\/p>\n you:<\/strong> that’s exactly why you need me\/us!\u00a0i am serious about this (in a serious and authoritative tone) \u2013 name. we need to work with you to sort out your profit and cash flow situation. if we do not help you then you will always be in this situation. you will never be able to realize your potential, your family will not be properly supported and any goals or dreams you have can be kissed goodbye. you will never succeed.\u00a0we have currently helped x other clients (assuming you have) with exactly the same thing. an example of that is (cite some examples) and they were in exactly the same situation as you. they now are (give examples). because a cash flow and profit plan is an ongoing project, we can structure the payment arrangements on a monthly basis. and typically the fee we charge you will be funded out of new and additional cash flow.\u00a0we’re good at this sort of work, we’ve done it before and we love doing it.\u00a0but before we get into the specifics of how we can help you, i want to understand your objectives. assuming we can help you in this area, and we can, what would you like your business to look like in the next three to five years?<\/p>\n client:<\/strong> what is your hourly rate for this sort of work?<\/p>\n you:<\/strong> we do not use hourly rates. our fees are based on our contribution to the value you receive as a result of the project. we will be fairly rewarded for our contribution and you\u2019ll get a tremendous return on your investment.<\/p>\n i have been professionally speaking (getting paid to speak) since 1993 and i have been averaging about 80 presentations per year. i learned a long time ago that you always give three speeches, or you give three presentations or give three meetings:<\/p>\n your meetings, presentations or speeches will never be right. get over yourself and go do some!<\/p>\n","protected":false},"excerpt":{"rendered":" plus tips on objections and presenting.<\/strong>
\nexclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n
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\nunder each of the categories there is a range of questions you could ask. work out which ones you are comfortable with and ask them. then listen, write down the answer and then ask the next one.<\/p>\n\n
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\nby rob nixon<\/em><\/p>\n","protected":false},"author":1840,"featured_media":49750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,2254,3120],"tags":[],"class_list":["post-53690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-growth","category-pro-member-exclusive"],"acf":[],"yoast_head":"\n