{"id":53688,"date":"2018-02-19t11:22:14","date_gmt":"2018-02-19t16:22:14","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=53688"},"modified":"2018-03-14t17:55:54","modified_gmt":"2018-03-14t21:55:54","slug":"turn-prospects-clients","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/02\/19\/turn-prospects-clients\/","title":{"rendered":"how to turn prospects into clients"},"content":{"rendered":"
<\/a>don’t be afraid to give them a “taster.” by rob nixon<\/i><\/p>\n want more clients? just doing more meetings is a good start. once you have people actually meeting prospects and clients, you will go a long way to making sales.<\/p>\n more on strategy:<\/b> how to be a guru in sales<\/a> | the 10 keys to selling accounting services<\/a> | 6 steps of moving to value pricing<\/a> | feel good about yourself<\/a> | how to build enduring relationships<\/a> | they should all be \u2018a class\u2019 clients<\/a> | accountants are the last trusted advisors<\/a> | how to structure your firm for success<\/a> as you monitor the conversion rate of each person (prospect to sale ratio), the number of meetings it takes to make a sale and the average sale value, then you need to work on improving each area. you are looking for a higher conversion rate and fewer meetings per sale at a higher average transaction value per sale.
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