{"id":53684,"date":"2018-01-15t10:30:49","date_gmt":"2018-01-15t15:30:49","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=53684"},"modified":"2024-08-14t09:30:25","modified_gmt":"2024-08-14t13:30:25","slug":"11-ways-move-time-value-pricing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2018\/01\/15\/11-ways-move-time-value-pricing\/","title":{"rendered":"11 ways to move to value pricing"},"content":{"rendered":"
plus: 13 benefits clients will happily pay for.<\/strong><\/p>\n by rob nixon<\/i><\/p>\n as you go through the journey of value belief and client value perception, you have to be conscious of price parity.<\/p>\n more on strategy: <\/b>are your prices too low?<\/a> | 6 steps of moving to value pricing<\/a> | feel good about yourself<\/a> | how to build enduring relationships<\/a> |\u00a0they should all be \u2018a class\u2019 clients<\/a> | accountants are the last trusted advisors<\/a> | how to structure your firm for success<\/a> | why average project value matters<\/a> if a client has been paying $5,000 for your service and even if you feel it is worth twice as much, the client may not pay much more for it \u2013 particularly if it looks like the same service. your client might pay 15 percent or 20 percent more, but double? \u2013 give me a break. unless you completely redesign your product offering so it looks completely different, your current client will have a hard time paying the price.<\/p>\n but when it comes to new services that the client has never bought before \u2013 different story. there is no price parity with a new service that has not been purchased before \u2013 charge at will!
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