{"id":53361,"date":"2017-12-02t15:00:03","date_gmt":"2017-12-02t20:00:03","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=53361"},"modified":"2017-12-03t21:06:12","modified_gmt":"2017-12-04t02:06:12","slug":"dont-ignore-existing-leads","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/12\/02\/dont-ignore-existing-leads\/","title":{"rendered":"don’t ignore your existing leads"},"content":{"rendered":"
<\/a>new leads are important, but much less so. by jassen bowman<\/i> the most successful professional services firms in america put their marketing efforts on autopilot.<\/p>\n more:<\/b> 3 checklists for office communication<\/a> | client management checklists for tax resolution<\/a> | how to handle client complaints<\/a> | checklists for your tax resolution office setup<\/a> | case study: building a tax resolution business<\/a> | marketing requires ruthless accountability<\/a> whether you have a full-time marketing assistant, do all the marketing yourself or distribute duties among your staff, using checklists to systemize your marketing is really the only way to go. using checklists ensures that your marketing gets done properly and completely. why are these four things listed in this order? quite simple: it requires less time and money to get an existing client to come back in than to find new clients.<\/strong><\/p>\n it will typically require a 5 to 10 times larger investment to acquire a brand new client than to get an existing or lost client to come back in. similarly, your investment to convert an existing prospect into a client is much less than to generate a new prospect.<\/p>\n keep this fundamental fact in mind as you set your marketing budget and time priorities. however, if you are growth-oriented, you must pay attention to all four areas. even if your new lead generation efforts are small, you must be filling your funnel with new leads in order to grow in the long run.<\/p>\n use this checklist to market yourself consistently to the people who have already expressed interest in tax resolution in the past. this list is also referred to as your \u201chouse list.\u201d<\/p>\n
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\ntax resolution systems<\/i><\/a><\/p>\n
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\nthe most important aspects of marketing your practice, in order, are:<\/p>\n\n
marketing to your existing leads checklist<\/h3>\n
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