{"id":53339,"date":"2017-11-20t07:21:00","date_gmt":"2017-11-20t12:21:00","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=53339"},"modified":"2018-02-05t12:30:46","modified_gmt":"2018-02-05t17:30:46","slug":"hb-client-communications","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/11\/20\/hb-client-communications\/","title":{"rendered":"don\u2019t be cheap or lazy with client communications"},"content":{"rendered":"

by hank berkowitz
\nwealth\u00a0management<\/a><\/em><\/p>\n

as the old saying goes, \u201cyou only get one chance to make a first impression.\u201d by the same token, you only get one chance to\u00a0leave a lasting impression<\/em>. at a time when\u00a0four out of five high-net-worth individuals are considering leaving their advisors<\/a>\u00a0at any given time, can you afford to take a chance with your hard-won clients?<\/p>\n

more:\u00a0the most effective channels for advisors<\/a>,\u00a0personal financial planning<\/a>,\u00a0client service opportunities<\/a>, growth & marketing<\/a><\/p>\n

\"goprocpa.com\"exclusively for pro members.\u00a0<\/span><\/strong>log in here<\/a>\u00a0or\u00a02022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

according\u00a0to our recent\u00a0wealth advisor confidence survey<\/a>\u2122\u00a0<\/em>conducted in association with\u00a0the financial awareness foundation<\/em><\/strong>, webinars, and low-cost, low-effort social media channels such as facebook, twitter, instagram and snapchat are among the least most effective communication channels used by surveyed financial planners, wealth advisors, estate planners, and cpas.<\/p>\n

% of respondents finding channels \u201cvery\u201d or \u201cextremely\u201d valuable<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
channel<\/strong><\/td>\nadvisors expecting to grow by double-digits in 2018<\/strong><\/td>\nall other advisors<\/strong><\/td>\ngap in % points<\/strong><\/td>\n<\/tr>\n
public speaking<\/td>\n75%<\/td>\n59%<\/td>\n+16%<\/td>\n<\/tr>\n
writing articles for publication<\/td>\n69%<\/td>\n48%<\/td>\n+21%<\/td>\n<\/tr>\n
writing books\/ebooks<\/td>\n54%<\/td>\n48%<\/td>\n+6%<\/td>\n<\/tr>\n
being quoted in the press<\/td>\n54%<\/td>\n30%<\/td>\n+24%<\/td>\n<\/tr>\n
blogging<\/td>\n48%<\/td>\n29%<\/td>\n+19%<\/td>\n<\/tr>\n
producing videos<\/td>\n48%<\/td>\n17%<\/td>\n+31%<\/td>\n<\/tr>\n
hosting client events<\/td>\n44%<\/td>\n35%<\/td>\n+9%<\/td>\n<\/tr>\n
publishing on linkedin<\/td>\n32%<\/td>\n20%<\/td>\n+12%<\/td>\n<\/tr>\n
webinars<\/em><\/td>\n22%<\/em><\/td>\n23%<\/em><\/td>\n-1%<\/em><\/td>\n<\/tr>\n
tweeting<\/em><\/td>\n4%<\/em><\/td>\n13%<\/em><\/td>\n-9%<\/em><\/td>\n<\/tr>\n
facebook<\/em><\/td>\n7%<\/em><\/td>\n13%<\/em><\/td>\n-6%<\/em><\/td>\n<\/tr>\n
instagram, pinterest, snapchat<\/em><\/td>\n4%<\/em><\/td>\n6%<\/em><\/td>\n-2%<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
source: hb publishing & marketing co, llc and the financial awareness foundation,2017<\/em><\/span><\/h6>\n

 <\/p>\n

further, advisors that expected to grow by double digits over the next 12 months were less likely to use these low-cost channels than their less confident peers.<\/p>\n

by contrast, advisors who expect to grow by double digits over the next year are more likely than other advisors to blog, write articles for publication, produce videos and publish on linkedin.<\/p>\n

in other words, the channels that require the most time and thought are the ones that high-performing advisors are most likely to use\u2026.we didn\u2019t say most expensive. we just said the ones requiring the most mental \u201cheavy lifting.\u201d<\/p>\n

sure, but won\u2019t social media endear you to millennial clients, prospects, and workers? not exactly. turns out that advisors in their 30s and 40s are generally less likely than their older peers to find webinars and social media effective forms of client communication (see table below).<\/p>\n

% of respondents finding channels \u201cvery\u201d or \u201cextremely\u201d valuable<\/strong><\/p>\n\n\n\n\n\n\n\n
channel<\/strong><\/td>\nadvisors
\nage 30-39<\/strong><\/td>\n		advisors
\nage 40-49<\/strong><\/td>\n		advisors age 50+<\/strong><\/td>\nunder 50 vs over 50*<\/strong><\/td>\n<\/tr>\n
webinars<\/td>\n0%<\/td>\n22%<\/td>\n29%<\/td>\n16%
\nless likely<\/td>\n<\/tr>\n
tweeting<\/td>\n0%<\/td>\n11%<\/td>\n10%<\/td>\n1%
\nmore likely<\/td>\n<\/tr>\n
facebook<\/td>\n0%<\/td>\n0%<\/td>\n14%<\/td>\n14%
\nless likely<\/td>\n<\/tr>\n
instagram, pinterest, snapchat<\/td>\n0%<\/td>\n0%<\/td>\n7%<\/td>\n7%
\nless likely<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
source: hb publishing & marketing co, llc and the financial awareness foundation,2017
\n* age 30-49 combined vs. age 50-70+ combined<\/em><\/span><\/h6>\n

as my grandfather always said, \u201cyou get what you pay for.\u201d<\/p>\n

don\u2019t cut corners when it comes to communicating clients. be timely and be relevant. but unless you\u2019re the president, take the time to put some thought into what you are saying, before you post, tweet or publish.<\/p>\n

or, as they say in academic circles, \u201cpublish or perish!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

by hank berkowitz
\nwealth\u00a0management<\/a><\/em><\/p>\n","protected":false},"author":2587,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2779,1905,2271,2732,3120,11],"tags":[],"class_list":["post-53339","post","type-post","status-publish","format-standard","hentry","category-charts-graphs","category-clients-and-service","category-marketing","category-personal-financial-planning","category-pro-member-exclusive","category-research"],"acf":[],"yoast_head":"\ndon\u2019t be cheap or lazy with client communications - 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