{"id":53206,"date":"2017-11-15t10:30:53","date_gmt":"2017-11-15t15:30:53","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=53206"},"modified":"2024-08-14t09:30:27","modified_gmt":"2024-08-14t13:30:27","slug":"5-ways-get-clients-accept-new-pricing-philosophy","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/11\/15\/5-ways-get-clients-accept-new-pricing-philosophy\/","title":{"rendered":"5 ways to get clients to accept a new pricing philosophy"},"content":{"rendered":"
<\/a>don’t just anticipate questions, plan for them. by august j. aquila<\/i> once your partners are sold on a new pricing philosophy, you will need to communicate it to your clients.<\/p>\n more:<\/b> how to get partners to accept a new pricing philosophy<\/a> | preparing to change pricing philosophy<\/a> | ethical issues in pricing<\/a> | how utility and value affect pricing<\/a> | understanding the product pricing life cycle<\/a> there are five ways to get clients to understand and accept the new pricing methods. each of these methods is discussed below. too often, the moment when the bill is sent or presented to the client turns out to be negative. the client may be surprised by the amount of the bill or may feel that the amount has no relation to the value he received. be aware of “moments of truth” and learn how to use them so that they become positive encounters rather than negative ones.<\/p>\n if you decide to make a change in your pricing methods, a letter to your existing clients should go out informing them of the changes that will be made. depending on the size of the firm, this letter can be sent from the managing partner or each individual engagement partner. you should encourage the client to let you know if they have any concerns with the new billing method. when clients are dissatisfied with something that we do, most of them just walk away rather than complain. if you give them a vehicle to voice their concerns you will handle this moment of truth to your best benefit. the letter should also inform the client of the benefits that they will receive under this new method such as improved service or lower fees for some services.<\/p>\n
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