{"id":53160,"date":"2017-11-01t19:54:28","date_gmt":"2017-11-01t23:54:28","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=53160"},"modified":"2024-08-14t09:30:27","modified_gmt":"2024-08-14t13:30:27","slug":"preparing-change-pricing-philosophy","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/11\/01\/preparing-change-pricing-philosophy\/","title":{"rendered":"preparing to change pricing philosophy"},"content":{"rendered":"

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\"businesspeople<\/a>5 factors to consider.
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by august j. aquila<\/i>
\nprice it right<\/i><\/a><\/p>\n

once you have decided to adopt an alternative pricing philosophy, what do you do next?<\/p>\n

more:<\/b> 11 alternative pricing methods<\/a> | 12 pricing factors beyond cost<\/a> | 13 questions about providing value<\/a> | how demand affects pricing<\/a> | how to shift from production to marketing orientation<\/a> | how traditional fee methods hurt firms<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

changing your firm\u2019s pricing philosophy is really a three-step process. first, you need to consider several factors before suggesting a change. second, you need to get your partners to agree that it is a good idea, and third, you need to educate your clients so that they accept and understand the new approach.
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\nthe steps are not easy, but they are possible. and, remember, change does not occur overnight.<\/p>\n

“pricing is actually pretty simple. … customers will not pay literally a penny more than the true value of the product.”<\/p>\n

\u2013 ron johnson<\/p><\/blockquote>\n

preparation for making a change in pricing philosophy<\/h3>\n

any change will, of course, be met with resistance. you can be sure of that! so, before you start making drastic changes to your pricing strategies, you will need to take into consideration the following key factors:<\/p>\n

1. what exactly will be changed?<\/strong> make sure you have a clear vision of what you want to accomplish. the best way to develop your vision is to brainstorm with some of your partners and get their input. you will need to understand their fears and concerns. if you don\u2019t address them, your partners will resist the changes.<\/p>\n

2. why do you want to make the change?<\/strong> there will probably be two major reasons for making a change. first, it should produce more profits for the firm. second, it should improve client service and satisfaction. it should also give you an initial marketing advantage over your competition, at least in the short run.<\/p>\n

3. what will be the effect of the change?<\/strong> how will the change affect your clients, your firm, your position in the marketplace, your staff and finally your partners or shareholders? you need to think carefully about this and write down your answers. the more thought you and your partners give to the entire process, the more successful you will be in the transition.<\/p>\n

4. what will be the biggest obstacles to making the change?<\/strong> are these obstacles real or perceived? partners often like to say \u201cthis won\u2019t work\u201d or \u201cthe clients won\u2019t like it\u201d without having any hard data to support their claims. who will resist making the change? your clients? your partners? your staff? the resistance will come from all of the above. whenever a change takes place, an organization tends to go through four stages:<\/p>\n