{"id":52941,"date":"2017-12-16t12:30:25","date_gmt":"2017-12-16t17:30:25","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52941"},"modified":"2018-01-28t19:00:12","modified_gmt":"2018-01-29t00:00:12","slug":"technical-aspects-video-youtube","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/12\/16\/technical-aspects-video-youtube\/","title":{"rendered":"all you need to know to get started in video and youtube"},"content":{"rendered":"

\"youngchecklist: the essential tools \u2013 made simple.<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

how you shoot your videos depends on what tools you need.<\/p>\n

more small firm growth strategies:<\/b> why cpas need video<\/a> | how to schedule social media content<\/a> | the 5 c\u2019s of successful websites<\/a> | speaking: how, where and getting leads from it<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

the most important thing in all of this is there are two sets of skills:<\/p>\n

    \n
  1. shooting the video\u00a0\u2013 this is closer to presentation skills than anything else<\/li>\n
  2. editing the video\u00a0\u2013 this requires some creative experience and the right tech tools<\/li>\n<\/ol>\n

    big tip:<\/p>\n

    you don\u2019t need video-editing skills if you are doing screen capture or even talking heads.\u00a0it\u2019s much easier to keep shooting takes until you get it right than it is to do complex video\u00a0editing.<\/p>\n

    we\u2019ll break this down into two types of tools, those for screen capture and those for studio shooting.
    \n1. screen capture\u00a0tools<\/h3>\n

    when you create a video\u00a0using screen capture, you don\u2019t need a camera. instead you need video screen capture tools.<\/p>\n

    we all know that if you want to print your screen or capture the screen image onto your clipboard, you click the prtscrn key on your pc keyboard and paste it into a file \u2013 powerpoint, word or a graphics app. that activity captures a still shot.<\/p>\n

    when you want moving video, you need software for that. here are some options:<\/p>\n

      \n
    1. techsmith has been a leader in video\u00a0production for over a decade now. i used their products a decade ago and haven\u2019t used them much since. they have several products of note. jing \u2013 https:\/\/www.techsmith.com\/jing.html \u2013 is free screen-recording software but it saves your file in swf format. you will need additional software to convert it from flash (swf) to mp4 or another format that youtube\u00a0and browsers recognize. the pro version of jing does this.<\/li>\n
    2. camtasia is screen-capture and video-editing software and is very popular but does have a learning curve. i recommend it for the serious videographer who is making at least a dozen videos a year. as of this writing, the camtasia software is $299 with a free trial.<\/li>\n
    3. movavi.com \u2013 haven\u2019t tried this but looks like a great option for screen capture, video\u00a0conversion and video editing for only $49.95. if i were starting over today, i would look into this one.<\/li>\n
    4. screencast-o-matic: this will record your screen. for $15 per year, this is the most economical option so far. does not provide video\u00a0editing, at\u00a0https:\/\/screencast-o-matic.com\/<\/a>.<\/li>\n
    5. adobe also has captivate. i stay away from adobe products if i can; however, my video-trained staff uses adobe creative cloud suite.<\/li>\n
    6. quicktime. if you have a mac, an easy way to do a screen capture videos is using quicktime. see this article for more:\u00a0http:\/\/tech.journalism.cuny.edu\/documentation\/capture-video-with-quicktime-screen-recording\/<\/a><\/li>\n<\/ol>\n

      alternately, these next few apps will allow you to see clients\u2019 screens as well as your own and provide recording capabilities. so if you need remote screen viewing or do webinars, you might as well use this software instead of buying something special.<\/p>\n

        \n
      1. gotowebinar.com: this is the one i use to record screen capture video, only because i also give hundreds of webinars each year, and i don\u2019t see the point in buying a different software if i already have one that does what i need it to. it records in .g2m format and is convertible to .wmv and .mp4. i believe gotomeeting will do the same thing and is $39 per month.<\/li>\n
      2. fuze.com: $40 per user per month for recordings.<\/li>\n
      3. join.me offers screen sharing and you can record with the pro version, which is $20 or less per month.<\/li>\n<\/ol>\n

        once you\u2019ve made your recording, it needs to be in mp4 or wmv format for youtube\u00a0to accept it. we\u2019ll talk about uploading it later.<\/p>\n

        if you don\u2019t record your screen but want to make a video\u00a0in another way, you might need studio tools.<\/p>\n

        2. video studio tools<\/h3>\n

        you have a couple of options when shooting video\u00a0of yourself. you can use your webcam that\u2019s mounted right in your pc. or you can purchase a standalone video camera\u00a0with tripod.<\/p>\n

        let\u2019s talk about your webcam first.<\/p>\n

        webcams<\/strong><\/p>\n

        most webcams today are included with the purchase of a pc. if you\u2019ve never checked out your webcam, click the start button and choose all programs. look for webcam software. on my dell computer, it\u2019s listed under dell webcam central.<\/p>\n

        once you\u2019ve found it, familiarize yourself with the software. there should be a few settings you can adjust. there should also be a record button. press it, say a sentence, press the stop recording button and you\u2019ve just recorded your first video!<\/p>\n

        how does your background look? you may need to move your pc to a different location when you are shooting. some people who shoot a lot of video\u00a0will rearrange their office to make it easy to shoot a quick video.<\/p>\n

        how is the sound? sound is very important with video. you need a high-quality microphone. we recommend the yeti from blue microphones; it\u2019s about $100, at http:\/\/www.bluemic.com\/yeti\/<\/a>. the settings are a little confusing. set the gain to full, and set the pattern to the circle, which is omnidirectional. the yeti plugs into your usb port and is ready to go.<\/p>\n

        camcorders <\/strong><\/p>\n

        if you don\u2019t want to record from your pc or webcam, then you can get a standalone video\u00a0camera. here are some of the choices:<\/p>\n