{"id":52940,"date":"2017-12-01t19:30:12","date_gmt":"2017-12-02t00:30:12","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52940"},"modified":"2017-12-16t15:51:13","modified_gmt":"2017-12-16t20:51:13","slug":"schedule-social-media-content","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/12\/01\/schedule-social-media-content\/","title":{"rendered":"how to schedule social media content"},"content":{"rendered":"

\"businessman<\/a>plus tips on creating it.
\n<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

we post four kinds of posts and tweets on social media sites:<\/p>\n

more small firm growth strategies:\u00a0<\/b>social media basics for accounting firms<\/a> | make google adwords work for you<\/a> | make the most of trade shows<\/a> | track your online reputation<\/a> | partnering: referrals on steroids<\/a> | measure client retention \u2026 against yourself <\/a>| take your client\u2019s pulse<\/a> | how to determine your ideal client<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

<\/p>\n

    \n
  1. quotes from famous people<\/li>\n
  2. tips<\/li>\n
  3. pitches aimed to sell something<\/li>\n
  4. personal<\/li>\n<\/ol>\n

    the first three (and even some of #4) can be written and posted a month in advance.<\/p>\n

    for each month, plan on one post per day, not including weekends. you need about 20 posts, five of each. keep them less than 140 characters when possible (original twitter\u00a0limitation) and 120 if you want to facilitate people retweeting them.<\/p>\n

    if you are writing articles for your newsletter or blog, start there. you may be able to pull full sentences out of your article to make fine posts.<\/p>\n

    let\u2019s take an excerpt of an article i wrote recently to see how you can make tweets out of it. here\u2019s the source article:<\/p>\n

    the 9 biggest billing mistakes that cost entrepreneurs their hard-earned profits <\/strong><\/p>\n

    a critical measure for entrepreneurs who offer services and bill either by the hour or a fixed price is the amount they bill clients each month. as anxious as many entrepreneurs are to raise their revenues, their daily activity often sabotages that goal with the same common billing mistakes.<\/p>\n

    in this article, i present you with a checklist so you can compare your behavior with the list. i\u2019ll give some tips on how to break the bad habit, and the rest will be up to you.<\/p>\n

      \n
    1. forgetting to write down or log your time spent.<\/li>\n<\/ol>\n

      i can\u2019t be the only one who has shorted themselves in this way over the years. the answer is to muster up all the discipline you can and create a routine that you will stick to, come h*ll or high water. create a checklist for yourself when you start on account and literally write out the steps you need to follow. (step one, write down the client name, step two write down the clock time, step three, etc.)<\/p>\n

      the real challenge comes when you go into \u201cfire\u201d mode for a client. this is often when the time recording slips past everyone\u2019s mind, but don\u2019t let it. go back to your familiar checklist, and take a deep breath. when an emergency occurs on an airplane, the first thing pilots do is fly the airplane, and the second is they go to the checklist. so even when you\u2019re in \u201cfire\u201d mode, the routine and checklist are your friends.<\/p>\n

        \n
      1. doing tasks as they come into your inbox without batching work by client.<\/li>\n<\/ol>\n

        i know you want to be responsive and fast for the client, but you\u2019re cheating yourself and the client is getting a freebie. you respond to that email quickly, and you think, that\u2019s not enough time to write down. the problem is, you don\u2019t realize there were 20 emails from that client for the week, which took a total hour. multiply that by 30 clients, and that\u2019s a lot of time not written down.<\/p>\n

        slow down and group the emails by client, to be answered all at once, using the checklist mentioned in #1.<\/p>\n

        here are just a few posts you can write directly from the article content:<\/p>\n