{"id":52938,"date":"2017-11-17t11:30:31","date_gmt":"2017-11-17t16:30:31","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52938"},"modified":"2017-11-28t12:16:22","modified_gmt":"2017-11-28t17:16:22","slug":"social-media-basics-accounting-firms","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/11\/17\/social-media-basics-accounting-firms\/","title":{"rendered":"social media basics for accounting firms"},"content":{"rendered":"

\"social<\/a>setting up on the 3 major platforms.
\n<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

social media can be a great marketing channel, but the big challenge is how to keep it from draining all of your time. the key is having rock-solid systems and procedures and time limits.<\/p>\n

more small firm growth strategies:<\/b> make google adwords work for you<\/a> | the 5 c\u2019s of successful websites<\/a> | speaking: how, where and getting leads from it<\/a> | 3 more kinds of referrals<\/a> | turn to the abcs for client feedback<\/a> | use client \u2018touch plans\u2019 to stay in touch<\/a>
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for small businesses trying out social media\u00a0for the first time or with strict budgets or time limits, i recommend doing minimum activity or only being active in one of the three accounts (linkedin, facebook and twitter). once you get your procedures solidified for these minimum activities, you\u2019ll be able to expand to more venues and more activities if you want to.
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\nmany businesses use free interns to do their social media. coupled with solid procedures, this is another good way to go.<\/p>\n

you\u2019ll find my approach is as hands-off as possible. i batch, automate and schedule everything i can so that i am almost absent from the social media. some people might criticize this approach, stating that the whole point of social media is to interact. but i feel that this will free up enough time so that when you do spend personal time in these systems, you have more time for true interaction.<\/p>\n

the systems discussed here will provide you with a presence in social media. you can then add as much time as you like daily, weekly or monthly, to personally interact and respond to your constituents.<\/p>\n

linkedin<\/h3>\n

setup<\/strong><\/p>\n

profile<\/em><\/p>\n

linkedin\u00a0is free. you can grab your account at www.linkedin.com. many people ask me if they should purchase the premium version of linkedin. the answer is no, unless you are a job recruiter and\/or plan to send loads of linkedin messages to people you don\u2019t know. there is truly no reason to pay for linkedin.<\/p>\n

to get set up, you\u2019ll need some marketing materials:<\/p>\n