{"id":52891,"date":"2017-12-06t05:05:15","date_gmt":"2017-12-06t10:05:15","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52891"},"modified":"2017-12-06t10:17:41","modified_gmt":"2017-12-06t15:17:41","slug":"survey-firms-struggle-retain-clients-key-players","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/12\/06\/survey-firms-struggle-retain-clients-key-players\/","title":{"rendered":"survey: firms struggle to retain clients, key players"},"content":{"rendered":"
<\/a>clients’ needs are changing. by <\/i>angie grissom<\/em> last year (2016) in the accounting industry was an interesting year. i witnessed more firm leadership acknowledging the changing trends and committing to take action than in previous years.<\/p>\n more from the map survey:<\/b> offshoring on the rise<\/a> | leadership taking different forms<\/a> | technology evolving faster than accounting firms<\/a> | succession issues stalling some m&a<\/a> | technology playing center stage in cpa profession<\/a> a shift in focusing on the business of the firm occurred in many firms where the key management took notice of the changing needs of their clients, who are seeking more advice on how to better run and manage their companies, on the team who are seeking more support on how to be better equipped in their roles and supported in their desire to work differently. every year, the authors of the rosenberg map survey ask the industry\u2019s top consultants to share their observations of what they are seeing at cpa firms. specifically, they are asked the following questions:<\/em><\/p>\n investments were made by strong leaders to better prepare their firms for the future. the major struggles remained with how to keep top clients and grow revenue and attract and retain key players who could do and sell work.<\/p>\n this year (2017) i am seeing firms continue to invest in learning more from their clients on what their needs are. firms are committing to new technologies and are asking their partners and up-and-coming leaders to commit to improving their abilities to serve clients and to attract clients. we are seeing this through an increased focus on accountability and training.<\/p>\n firms continue to struggle with doing the work and attracting more work. they continue to struggle with creating a leveraging model when the competition for staff is so high. the good news is that firms are paying attention to the important investments in resources and time needed to position their firms for future success. i hope this continues.<\/p>\n","protected":false},"excerpt":{"rendered":"
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