{"id":52838,"date":"2017-09-29t05:00:17","date_gmt":"2017-09-29t09:00:17","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52838"},"modified":"2019-03-31t23:48:21","modified_gmt":"2019-04-01t03:48:21","slug":"speaking-getting-leads","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/09\/29\/speaking-getting-leads\/","title":{"rendered":"speaking: how, where and getting leads from it"},"content":{"rendered":"

\"young<\/a>you might get video content as well.<\/strong><\/p>\n

by sandi leyva<\/i><\/p>\n

speaking is a way to demonstrate your expertise to your audience without them having to hire you first. it\u2019s perfect for accountants who are comfortable speaking\u00a0in front of a room full of people.<\/p>\n

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when i first started accountant\u2019s accelerator, speaking\u00a0electrified my business. i can trace tens of thousands of dollars in revenue back to just one speech i gave a few years ago.
\n
\ngoing back about 15 years, i remember thinking that speaking\u00a0was one leg of a wonderfully effective triangle of non-marketing for me. the three legs at that time were writing, speaking and consulting. i was paid for all three at the time.<\/p>\n

    \n
  1. the speaking drove the consulting. people would come up after the speech and hire me.<\/li>\n
  2. the consulting brought me wonderful stories that fueled the writing.<\/li>\n
  3. the writing generated the speaking. when they saw my name in print, they had to have me speak at their event.<\/li>\n<\/ol>\n

    if you can set something up like that, you can become a rock star with very little marketing and selling. it just all falls into your lap.<\/p>\n

    what should you talk about<\/strong><\/p>\n

    i recommend you follow a formula of sorts to create a compelling speech that demonstrates your expertise but does not give away your methods. my former coach ali brown suggests you talk about \u201cwhat,\u201d but not \u201chow.\u201d here are some example topics that will interest potential clients:<\/p>\n