{"id":5276,"date":"2010-01-04t23:06:11","date_gmt":"2010-01-05t03:06:11","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=5276"},"modified":"2024-11-19t21:49:05","modified_gmt":"2024-11-20t02:49:05","slug":"the-one-new-years-resolution-you-cant-ignore","status":"publish","type":"post","link":"\/\/www.g005e.com\/2010\/01\/04\/the-one-new-years-resolution-you-cant-ignore\/","title":{"rendered":"the one new year\u2019s resolution you can\u2019t ignore"},"content":{"rendered":"

a\u00a0year of tumultuous change. are you ready?<\/strong><\/p>\n

by rick telberg<\/em><\/p>\n

by now most finance and accounting professionals are shaking off the last vestiges of the holidays and are bearing down on the work ahead. if you\u2019re like many of us, you\u2019ve made a few new year\u2019s resolutions. but in this uncertain and demanding world, how do you stay on track?<\/p>\n

for starters, you embrace the change all around you. consider for a moment all the changes in our lifetimes so far. scholars at wharton did and came up with a list of the top 30 innovations of the last 30 years<\/em>. thirty years ago, you would have been reading this in a magazine or a newspaper.<\/p>\n

as a cpa, just try to find a no. 3 pencil in your office.<\/p>\n

in this whirl of change, the old rules of planning and decision-making are obsolete. the once-a-year partner retreat is the relic of a time when annually updated five-year plans were the cutting edge of business savvy. today, business strategies can\u2019t wait \u2018til next year. our businesses are changing constantly, often on the fly, always with insufficient information. strategic planning is dead as we know it. you read it here first.<\/p>\n

smart firms understand at least two important things about the new flavor of strategic planning: first, it\u2019s dynamic, meaning that in a changing world all plans change, all the time. and second, it all starts with the client, the client\u2019s needs, the client\u2019s opportunities, the client\u2019s business and financial\u00a0issues.<\/p>\n

\u201cin other words, you must be a firm for not only your clients\u2019 present, but their future as well,\u201d says bruce w. marcus, a consultant to the profession (and \u2014 full disclosure \u2014 my colleague at bay street group llc). \u201cthe key is not to focus on the firm as a whole, but on its individual practices and skills, and the nature of the various needs of the specific clientele of each aspect of a firm\u2019s practice.\u201d<\/p>\n

but managing through change is hard. \u201cwhen it\u2019s change we didn\u2019t ask for, it disrupts our sense of control,\u201d according to m.j. ryan, an executive coach and author of adaptability: how to survive change you didn\u2019t ask for<\/em>. \u201cwe realize that we\u2019re not totally in charge of our lives and that can feel scary. in addition to having to cope with difficult feelings, our brains may be working against us.\u201d we\u2019re wired, she says, to react to change with fear, invoking the flight or fight response.<\/p>\n

so, the first step in grappling with change is overcoming the anxiety of\u00a0change.<\/p>\n

the problem, of course, is that change is the only thing we can always count on. it\u2019s the one constant in business \u2014 and in life.<\/p>\n

but therein lies the opportunity. things will change. and if you change with it, then you\u2019re far more likely to find success than those who don\u2019t, won\u2019t or can\u2019t. that\u2019s where every new year\u2019s resolution begins \u2026 and ends.<\/p>\n

copyright 2010 aicpa.<\/span><\/h6>\n","protected":false},"excerpt":{"rendered":"

a\u00a0year of tumultuous change. are you ready? by rick telberg by now most finance and accounting professionals are shaking off the last vestiges of the holidays and are bearing down on the work ahead. if you\u2019re like many of us, … continued<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,9],"tags":[570],"class_list":["post-5276","post","type-post","status-publish","format-standard","hentry","category-outlook","category-strategy","tag-strategy"],"acf":[],"yoast_head":"\nthe one new year\u2019s resolution you can\u2019t ignore - 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