{"id":52710,"date":"2017-10-02t05:00:40","date_gmt":"2017-10-02t09:00:40","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52710"},"modified":"2017-10-21t16:42:30","modified_gmt":"2017-10-21t20:42:30","slug":"mindset-is-everything","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/10\/02\/mindset-is-everything\/","title":{"rendered":"mindset is everything"},"content":{"rendered":"
<\/a>5 ways sir richard branson has nailed success.<\/strong><\/p>\n by rob nixon<\/i><\/p>\n if you want to run a thriving accounting business you need to need to change the way you think.<\/p>\n more on strategy: <\/b>accountants are the last trusted advisors<\/a> | how much should partners make?<\/a> | be a history maker<\/a> | experience doesn\u2019t mean what you think it does<\/a> | why \u2018steady as she goes\u2019 isn\u2019t enough<\/a> | boost efficiency and your bottom line<\/a> | marketing must generate leads<\/a> | be an ‘object of interest’<\/a> how you think and what you think about is crucial to your success. i meet many accountants who have low self-esteem. with low self-esteem, accountants tend to talk a lot at<\/strong> clients \u2013 telling all the time rather than asking and listening. it\u2019s like you have been taught to bamboozle clients at accounting school with fancy terms so that you look good in front of the client.<\/p>\n low self-esteem also drives accountants into the most arrogant activity of all \u2013 prejudging what clients will or will not do. i have heard partners say, \u201cdon\u2019t send them the newsletter \u2013 they\u2019ll never read it.\u201d and, \u201cthey will never turn up to the seminar.\u201d or, \u201cthey will never buy that service.\u201d<\/p>\n how dare you prejudge a client\u2019s future!<\/p>\n i also hear, \u201cwe can\u2019t find any good people.\u201d are you sure? there are thousands out there, they just don\u2019t work for you! or this one: \u201cwe don\u2019t have any clients who will buy that.\u201d how do you know that you don\u2019t have the right clients? have you asked them all? and when a good idea is presented that has worked in countless other firms before you, i get this one: \u201cwe could never do that.\u201d hmmm.<\/p>\n this level of stinking thinking is driving down business performance and eroding self-esteem.<\/p>\n you have to change your attitude and mindset to one of abundance, confidence, self-belief that you can do it, belief that you are worth more and belief that if you get out of your comfort zone, learn from others and be proactive you will get different results. once you change your thinking you will start to run a better business.<\/p>\n here are two great quotes that i live by and teach my clients to live by as well.<\/p>\n \u201cwhatever the mind of man can conceive and believe he can achieve.\u201d \u2013 napoleon hill, author of the best-selling book \u201cthink & grow rich,\u201d 1936<\/p>\n and<\/p>\n \u201cif you think you can you can. if you think you can\u2019t you can\u2019t. either way you\u2019re right.\u201d \u2013 author unknown<\/p>\n in june 2010 my wife, natalie, and i had the privilege of spending four days with my favorite entrepreneur and business hero, founder of the hugely successful virgin group, sir richard branson. the reason i got to spend time with sir richard at his private retreat in morocco was because the previous year, for my 40th<\/sup> birthday, natalie bought me a ticket into space on virgin galactic. there were 12 “future astronauts” (as i shall be called from now on) and their respective partners at the gathering and we all had a blast (pardon the pun) trekking, cycling, eating, partying and generally hanging out together. after reading about his entrepreneurial and adventure exploits for years i was very excited to spend some quality time with richard \u2013 so much so i compiled a list of questions to ask him! i wanted to know how he worked and how he thought. on the first morning i changed my mind and decided to toss the questions in the trash can. it felt too contrived. once i relaxed and got into the groove i was quite surprised to learn how he ticked. over breakfast one morning i even witnessed a fellow entrepreneur pitch his idea to richard. after four days, my synopsis as to what makes this man any different from all us mere mortal entrepreneurs is fivefold:<\/p>\n how big is your thinking? are you limited by negative self-talk and limiting beliefs? is your potential stymied by the people you associate with and the information you are putting into your mind?<\/p>\n when i ask accountants to change one of the most basic of business tactics \u2013 price up front versus price in arrears \u2013 i am typically met with fear and trepidation. what will the clients think and how will they react are the typical thoughts. when they finally implement the change it is never as scary as they thought and the client acceptance rate is close to 100 percent.<\/p>\n you can<\/strong> reprogram your thinking and your self–<\/u>belief system. you must first want to. there are thousands upon thousands of books, articles, stories, learning programs, seminars and courses that you can attend and absorb. become a student of business and personal development. i was fortunate that at the tender age of 17 i got into self-help material and over the years i have amassed an impressive library of knowledge in many formats.<\/p>\n remember this. you will become the person you want to be by the people you associate with and the material you absorb. someone in the world has done what you want to do \u2013 seek them out and learn from them.<\/p>\n let me leave you with a little saying that i heard recently:<\/p>\n \u201cwatch your thoughts<\/strong>, they become your words.<\/p>\n watch your words<\/strong>, they become your actions.<\/p>\n watch your actions<\/strong>, they become your habits.<\/p>\n watch your habits<\/strong>, they become your destiny<\/strong>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" 5 ways sir richard branson has nailed success.<\/strong>
\nexclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n
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\nit\u2019s my belief that the “order taker” and “clock watcher” mentality drives a level of thinking that is not conducive to business success. self-esteem plummets<\/p>\n\n
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\nby rob nixon<\/em><\/p>\n","protected":false},"author":1840,"featured_media":49750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,9],"tags":[],"class_list":["post-52710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-strategy"],"acf":[],"yoast_head":"\n