in addition, it\u2019s a good idea to have an organized telephone followup campaign. especially after you do a consultation and give them a proposal, you should be following up with them every day for a week, and then at least weekly thereafter for a month, then at least monthly.<\/p>\n

the sequence of emails, phone calls, direct mail offers, newsletters, seminars and other activities that you engage in as follow up with your prospects should all be preplanned, pre-prepared and automated<\/strong> to the greatest extent possible. your followup activities should not be something you have to think about. with today\u2019s computer technology, there is no reason to do this work manually, where it often gets overlooked.<\/p>\n

following up with your active prospects is, quite frankly, the single most important marketing activity that you can engage in. many firms with a substantial prospect database could actually stop their lead generation activities and focus solely on proper followup with existing prospects. with a 10 to 20 percent conversion rate within just this prospect database, this followup campaign can provide sufficient revenue to grow your firm with no additional new lead generation.<\/p>\n","protected":false},"excerpt":{"rendered":"