{"id":52696,"date":"2017-09-02t05:00:48","date_gmt":"2017-09-02t09:00:48","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52696"},"modified":"2017-09-07t21:17:37","modified_gmt":"2017-09-08t01:17:37","slug":"follow-leads-longer","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/09\/02\/follow-leads-longer\/","title":{"rendered":"follow up with leads longer"},"content":{"rendered":"

\"businessman<\/a>do it right and you may not need any new leads.<\/strong><\/p>\n

by jassen bowman<\/i>
\ntax resolution systems<\/i><\/a><\/p>\n

to put it bluntly, if you\u2019re not actively marketing to your lead database on a regular basis, then you wasted the money you spent to obtain those leads in the first place.<\/p>\n

more:<\/b> marketing requires ruthless accountability<\/a> | one-step vs. two-step marketing<\/a> | tax resolution: a lucrative opportunity<\/a>
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one amazing fact about sales has held true for nearly a century: the majority of sales are closed after the fifth contact. this fact holds true for any industry, and the number of contacts required to close a sale increases as the price point of the product or service increases.
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\nwhat does this mean for your lead database? it means that you should have an automated, pre-set followup sequence that your lead and prospects get entered into. this followup sequence should last for an absolute minimum of three months, although six months to a year is ideal.<\/p>\n

you should also have unique followup campaigns for leads and prospects, in order to move them along to the next step. remember, lists become leads become prospects become clients<\/strong>.<\/p>\n

who gets assigned to this followup campaign? you should have people tagged in your database as a lead or prospect. example sub-tags:<\/p>\n