{"id":52527,"date":"2017-08-06t11:39:31","date_gmt":"2017-08-06t15:39:31","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52527"},"modified":"2017-08-09t09:31:12","modified_gmt":"2017-08-09t13:31:12","slug":"one-step-vs-two-step-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/08\/06\/one-step-vs-two-step-marketing\/","title":{"rendered":"one-step vs. two-step marketing"},"content":{"rendered":"

\"\"<\/a>there’s room for both, but be smart about how you use them.<\/strong><\/p>\n

by jassen bowman<\/i>
\ntax resolution systems<\/i><\/a><\/p>\n

the number of steps that a lead must take in order to receive your full marketing message is an important consideration when planning marketing campaigns and media purchases. generally, the more steps that a lead must take in order to enter your marketing funnel is going to increase the quality of your leads, but decrease the quantity.<\/p>\n

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for most marketing funnels, you want the process of becoming a prospect to be as simple and easy for the prospect as possible. the matter of one-step versus two-step marketing is largely a matter of media.
\n read more →<\/a><\/p>\n