{"id":52512,"date":"2017-08-05t11:54:32","date_gmt":"2017-08-05t15:54:32","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52512"},"modified":"2024-08-14t11:27:15","modified_gmt":"2024-08-14t15:27:15","slug":"accountingfly-revolutionizing-way-cpas-hired","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/08\/05\/accountingfly-revolutionizing-way-cpas-hired\/","title":{"rendered":"how accountingfly is revolutionizing the way cpas are hired"},"content":{"rendered":"
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jeff phillips, accountingfly<\/figcaption><\/figure>\n

business model shifts focus from headhunting for talent to attracting it.<\/strong><\/p>\n

by ian welham
\nthe accounting success podcast<\/a><\/em><\/p>\n

jeff phillips, a former monster.com executive, is changing the way cpa firms find and hire accountants \u2013 automating the process, improving results and lowering costs.<\/p>\n

related<\/strong>:\u00a0how summit cpa group is pioneering virtual cfo services<\/a> \u00a0| \u00a0more in talent & careers <\/a> |<\/p>\n

\"goprocpa.com\"exclusively for pro members.\u00a0<\/span><\/strong>log in here<\/a>\u00a0or\u00a02022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

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the accounting profession is in the middle of a perfect storm.<\/p>\n

on the one hand, the cpa talent pool available to public accounting firms is shrinking. on the other hand, baby boomers are retiring in droves. the result is a talent war, especially for millennial cpas. at the same time, more and more accounting firms are exploring the use of part-time, remote, and project-based workers.<\/p>\n

a hiring manager or a partner in an accounting firm basically has two recruiting options: job boards such as monster.com or indeed.com, or staffing agencies such as robert half. each one presents a different challenge.<\/p>\n

\u201cthe opinion i\u2019ve formed from speaking to clients is that both of these models are broken for the purposes of recruiting financial talent,\u201d says phillips. \u201cthe job boards don\u2019t attract cpas. and on the other side, the agencies are extremely expensive. you\u2019re talking about paying $18- to $25,000 per hire, and there\u2019s no guarantee that hire is going to work out.\u201d<\/p>\n

as co-founder of accountingfly, jeff has pioneered a new model that\u2019s more valuable than a job board and less costly than an agency. the idea blossomed from insights he learned at monster.com<\/p>\n

\u201ci was on the team that helped h&r block recruit the people that filled the tax-prep centers across america during tax season. our task was to deliver enough people so that 25,000 people made it into the tax-prep classes. what i discovered is that people go online to do their research. they don\u2019t want to be sold to. they don\u2019t want to be \u2018recruited.\u2019 they want to be informed.”<\/em><\/p>\n

\u201cour biggest win was not job postings. it was the media and content that we created online that educated lots and lots of people about the benefits of a tax-prep assignment with h&r block. and what we found was the more content we gave the audience, the higher the job postings performed.\u201d<\/p>\n

these insights became the foundational elements of accountingfly\u2019s two-step formula:<\/p>\n