{"id":52292,"date":"2017-08-23t05:01:19","date_gmt":"2017-08-23t09:01:19","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52292"},"modified":"2024-08-14t09:30:29","modified_gmt":"2024-08-14t13:30:29","slug":"utility-value-affect-pricing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/","title":{"rendered":"how utility and value affect pricing"},"content":{"rendered":"

\"man's<\/a>shift the focus away from the service provided, and think about the 8 kinds of utility.
\n<\/strong><\/p>\n

by august j. aquila<\/i>
\n
price it right<\/i><\/a><\/p>\n

if indeed we believe the phrase “perception is reality,” then it is the client’s perception that is the only reality. ultimately, only a client can determine the value of your service, that is, the fee he or she is willing to pay. if the client perceives that he or she has received a benefit there will be some perceived value attached to the service.<\/p>\n

more:<\/b> the four types of competition<\/a> | how demand affects pricing<\/a> | how to shift from production to marketing orientation<\/a> | how traditional fee methods hurt firms<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>
log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

consciously or unconsciously, the client’s determination of the correct fee for a service is related to two concepts: utility and value. let\u2019s look at these two concepts and how they apply to setting prices.
\n
read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\"man's<\/a>shift the focus away from the service provided, and think about the 8 kinds of utility.
\n<\/strong><\/p>\n

by august j. aquila<\/i>
\n
price it right<\/i><\/a><\/p>\n

if indeed we believe the phrase “perception is reality,” then it is the client’s perception that is the only reality. ultimately, only a client can determine the value of your service, that is, the fee he or she is willing to pay. if the client perceives that he or she has received a benefit there will be some perceived value attached to the service.<\/p>\n

\n

more:<\/b> the four types of competition<\/a> | how demand affects pricing<\/a> | how to shift from production to marketing orientation<\/a> | how traditional fee methods hurt firms<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>
log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n

consciously or unconsciously, the client’s determination of the correct fee for a service is related to two concepts: utility and value. let\u2019s look at these two concepts and how they apply to setting prices.
\n
read more →<\/a><\/p>\n","protected":false},"author":1331,"featured_media":49056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254,2271,2274,3120],"tags":[4278,3958,4281,4283],"class_list":["post-52292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","category-marketing","category-pricing","category-pro-member-exclusive","tag-billing-rate","tag-cpa-billing-rates","tag-fee-structure","tag-pricing-rates","membership-content","access-restricted"],"acf":[],"yoast_head":"\nhow utility and value affect pricing - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"how utility and value affect pricing - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-23t09:01:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-14t13:30:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/aquila-2016.png\" \/>\n\t<meta property=\"og:image:width\" content=\"238\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"august j. aquila\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"august j. aquila\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/\"},\"author\":{\"name\":\"august j. aquila\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/485fcededb7759aeecad5d24ea9c70a8\"},\"headline\":\"how utility and value affect pricing\",\"datepublished\":\"2017-08-23t09:01:19+00:00\",\"datemodified\":\"2024-08-14t13:30:29+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/\"},\"wordcount\":1700,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/aquila-2016.png\",\"keywords\":[\"billing rate\",\"cpa billing rates\",\"fee structure\",\"pricing rates\"],\"articlesection\":[\"growth strategies\",\"marketing & sales\",\"pricing, fees & billing rates\",\"pro member exclusive\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/\",\"url\":\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/\",\"name\":\"how utility and value affect pricing - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/aquila-2016.png\",\"datepublished\":\"2017-08-23t09:01:19+00:00\",\"datemodified\":\"2024-08-14t13:30:29+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/aquila-2016.png\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/aquila-2016.png\",\"width\":238,\"height\":270,\"caption\":\"aquila\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"pricing, fees & billing rates\",\"item\":\"\/\/www.g005e.com\/category\/pricing\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"how utility and value affect pricing\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/485fcededb7759aeecad5d24ea9c70a8\",\"name\":\"august j. aquila\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/aquila-headshot-e1733455780969-96x96.jpg\",\"contenturl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/aquila-headshot-e1733455780969-96x96.jpg\",\"caption\":\"august j. aquila\"},\"description\":\"august j. aquila is an internationally known speaker, consultant and author and has held leading positions in the accounting profession for more than 25 years.\",\"url\":\"\/\/www.g005e.com\/author\/august-aquila\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"how utility and value affect pricing - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/","og_locale":"en_us","og_type":"article","og_title":"how utility and value affect pricing - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2017-08-23t09:01:19+00:00","article_modified_time":"2024-08-14t13:30:29+00:00","og_image":[{"width":238,"height":270,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/aquila-2016.png","type":"image\/png"}],"author":"august j. aquila","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"august j. aquila","est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/"},"author":{"name":"august j. aquila","@id":"\/\/www.g005e.com\/#\/schema\/person\/485fcededb7759aeecad5d24ea9c70a8"},"headline":"how utility and value affect pricing","datepublished":"2017-08-23t09:01:19+00:00","datemodified":"2024-08-14t13:30:29+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/"},"wordcount":1700,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/aquila-2016.png","keywords":["billing rate","cpa billing rates","fee structure","pricing rates"],"articlesection":["growth strategies","marketing & sales","pricing, fees & billing rates","pro member exclusive"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/","url":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/","name":"how utility and value affect pricing - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/aquila-2016.png","datepublished":"2017-08-23t09:01:19+00:00","datemodified":"2024-08-14t13:30:29+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/aquila-2016.png","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/05\/aquila-2016.png","width":238,"height":270,"caption":"aquila"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"pricing, fees & billing rates","item":"\/\/www.g005e.com\/category\/pricing\/"},{"@type":"listitem","position":3,"name":"how utility and value affect pricing"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/485fcededb7759aeecad5d24ea9c70a8","name":"august j. aquila","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/aquila-headshot-e1733455780969-96x96.jpg","contenturl":"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/aquila-headshot-e1733455780969-96x96.jpg","caption":"august j. aquila"},"description":"august j. aquila is an internationally known speaker, consultant and author and has held leading positions in the accounting profession for more than 25 years.","url":"\/\/www.g005e.com\/author\/august-aquila\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/52292","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1331"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=52292"}],"version-history":[{"count":1,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/52292\/revisions"}],"predecessor-version":[{"id":128871,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/52292\/revisions\/128871"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/49056"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=52292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=52292"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=52292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}