{"id":52292,"date":"2017-08-23t05:01:19","date_gmt":"2017-08-23t09:01:19","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52292"},"modified":"2024-08-14t09:30:29","modified_gmt":"2024-08-14t13:30:29","slug":"utility-value-affect-pricing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/08\/23\/utility-value-affect-pricing\/","title":{"rendered":"how utility and value affect pricing"},"content":{"rendered":"
by august j. aquila<\/i> if indeed we believe the phrase “perception is reality,” then it is the client’s perception that is the only reality. ultimately, only a client can determine the value of your service, that is, the fee he or she is willing to pay. if the client perceives that he or she has received a benefit there will be some perceived value attached to the service.<\/p>\n more:<\/b> the four types of competition<\/a> | how demand affects pricing<\/a> | how to shift from production to marketing orientation<\/a> | how traditional fee methods hurt firms<\/a> consciously or unconsciously, the client’s determination of the correct fee for a service is related to two concepts: utility and value. let\u2019s look at these two concepts and how they apply to setting prices. by august j. aquila<\/i> if indeed we believe the phrase “perception is reality,” then it is the client’s perception that is the only reality. ultimately, only a client can determine the value of your service, that is, the fee he or she is willing to pay. if the client perceives that he or she has received a benefit there will be some perceived value attached to the service.<\/p>\n more:<\/b> the four types of competition<\/a> | how demand affects pricing<\/a> | how to shift from production to marketing orientation<\/a> | how traditional fee methods hurt firms<\/a> consciously or unconsciously, the client’s determination of the correct fee for a service is related to two concepts: utility and value. let\u2019s look at these two concepts and how they apply to setting prices.<\/a>shift the focus away from the service provided, and think about the 8 kinds of utility.
\n<\/strong><\/p>\n
\nprice it right<\/i><\/a><\/p>\n
\nexclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n
\n read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<\/a>shift the focus away from the service provided, and think about the 8 kinds of utility.
\n<\/strong><\/p>\n
\nprice it right<\/i><\/a><\/p>\n\n
\nexclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n
\n read more →<\/a><\/p>\n","protected":false},"author":1331,"featured_media":49056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254,2271,2274,3120],"tags":[4278,3958,4281,4283],"class_list":["post-52292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","category-marketing","category-pricing","category-pro-member-exclusive","tag-billing-rate","tag-cpa-billing-rates","tag-fee-structure","tag-pricing-rates","membership-content","access-restricted"],"acf":[],"yoast_head":"\n