{"id":52252,"date":"2017-07-10t05:00:14","date_gmt":"2017-07-10t09:00:14","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52252"},"modified":"2017-07-12t12:45:56","modified_gmt":"2017-07-12t16:45:56","slug":"do-your-clients-want-more","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/","title":{"rendered":"do your clients want more?"},"content":{"rendered":"

\"woman<\/a>if you can see a crisis coming, why not say so?<\/strong><\/p>\n

by rob nixon<\/i><\/p>\n

i know<\/strong> that many (not all) of your clients want more help then you currently give them. i have asked them directly what they want \u2013 and so have many others.<\/p>\n

more on strategy: <\/b>why \u2018steady as she goes\u2019 isn\u2019t enough<\/a> | order takers and history writers<\/a> | 4 more critical traits: be your best you<\/a> | why old pricing models are unethical<\/a> | 8 ways to improve firm profits<\/a> | 17 killer questions for prospects<\/a> | growing your client database<\/a> | niche markets are your best buyers<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

there have been two significant and personal surveys done to prove that your clients want more.
\n<\/p>\n

    \n
  1. i personally interviewed 1,077 business clients on behalf of 129 accounting firms in a “client advisory board” format. there were around eight business clients at a time in a meeting room and i asked them what they wanted from their accounting firm. they all said basically the same thing: \u201cwe want them (you) to be more proactive with us. we know they know more than we get. we want to them to tell us in advance what we need to do.\u201d<\/li>\n
  2. my business partner in my coaching business (nixonadvantage.com<\/a>), colin dunn, surveyed 1,500 small to medium businesses over the web. the main question was what else do you want from your accountant that you are not getting now? the primary answers: cash flow, profit and management accounting help.<\/li>\n<\/ol>\n

    the evidence stacks up. clients want more help. are you in a position to offer it? if you do not offer it then someone else will \u2013 and you may lose the client.<\/p>\n

    mostly you do not react until the client calls you (sometimes late on a friday afternoon) and says, \u201chelp, the bank has just called, we have hit our overdraft limit, they are going to start bouncing checks and credit cards. they want us to have a budget, cash flow and refinance plan by tuesday \u2013 help, help, help!\u201d<\/p>\n

    you say (or think), \u201cwhy didn\u2019t you call me sooner? \u201d<\/p>\n

    did the client know they were trading insolvent? did they know they had a cash flow issue? too many businesses think cash flow management is internet banking.<\/p>\n

    if you are the expert in finance, cash flow management and structuring then why didn\u2019t you build strong relationships, keep in touch with them and inform them of the pending issue?<\/p>\n

    all good in theory, you say. the biggest objection i get is that you think there is no money to pay for these much needed additional services. let me tell you\u00a0\u2013 there is always money available<\/strong>. the client is paying the rent \/ mortgage \/ school fees \/ car lease \/ salaries \/ overhead. it\u2019s not a case of not having any money \u2013 it\u2019s the prioritization of the money.<\/p>\n

    before i switched accounting firms a few years ago, i was your typical $4,000 to $5,000 per year compliance client. with the new firm (one of our coaching club members) i have so far paid them $249,600 (plus gst) and i am deliriously happy. by the way, you do not want me as a client \u2013 i know too much about what goes on!<\/p>\n

    i am intrigued by the word “practice.” you call it an accounting practice. are you a practitioner practicing your craft, constantly practicing before getting it right?<\/p>\n

    i think it\u2019s time to stop practicing; you should be good at it by now. you\u2019ve got a business to run! let\u2019s change the model and get a vastly different result.<\/p>\n","protected":false},"excerpt":{"rendered":"

    if you can see a crisis coming, why not say so?<\/strong>
    \nby rob nixon<\/em><\/p>\n","protected":false},"author":1840,"featured_media":49750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,2254,3120],"tags":[],"class_list":["post-52252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients-and-service","category-growth","category-pro-member-exclusive"],"acf":[],"yoast_head":"\ndo your clients want more? - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"do your clients want more? - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10t09:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-12t16:45:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/rob-nixon-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1577\" \/>\n\t<meta property=\"og:image:height\" content=\"1435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"rob nixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rob nixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/\"},\"author\":{\"name\":\"rob nixon\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/3dc05c3e459753e75767e4d0b88cf656\"},\"headline\":\"do your clients want more?\",\"datepublished\":\"2017-07-10t09:00:14+00:00\",\"datemodified\":\"2017-07-12t16:45:56+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/\"},\"wordcount\":596,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/rob-nixon-2.jpg\",\"articlesection\":[\"client service opportunities\",\"growth strategies\",\"pro member exclusive\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/\",\"url\":\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/\",\"name\":\"do your clients want more? - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/rob-nixon-2.jpg\",\"datepublished\":\"2017-07-10t09:00:14+00:00\",\"datemodified\":\"2017-07-12t16:45:56+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/rob-nixon-2.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/rob-nixon-2.jpg\",\"width\":1577,\"height\":1435,\"caption\":\"nixon\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"growth strategies\",\"item\":\"\/\/www.g005e.com\/category\/growth\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"do your clients want more?\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/3dc05c3e459753e75767e4d0b88cf656\",\"name\":\"rob nixon\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/rob-nixon-mug-square-2016-100x100.png\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/rob-nixon-mug-square-2016-100x100.png\",\"caption\":\"rob nixon\"},\"description\":\"rob nixon has coached more than 434 firms adding over $850 million in profit to them and delivered seminars to over 175,000 people in 16 countries he can be contacted at robnixon.com.\",\"url\":\"\/\/www.g005e.com\/author\/rob-nixon\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"do your clients want more? - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/","og_locale":"en_us","og_type":"article","og_title":"do your clients want more? - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2017-07-10t09:00:14+00:00","article_modified_time":"2017-07-12t16:45:56+00:00","og_image":[{"width":1577,"height":1435,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/rob-nixon-2.jpg","type":"image\/jpeg"}],"author":"rob nixon","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"rob nixon","est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/"},"author":{"name":"rob nixon","@id":"\/\/www.g005e.com\/#\/schema\/person\/3dc05c3e459753e75767e4d0b88cf656"},"headline":"do your clients want more?","datepublished":"2017-07-10t09:00:14+00:00","datemodified":"2017-07-12t16:45:56+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/"},"wordcount":596,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/rob-nixon-2.jpg","articlesection":["client service opportunities","growth strategies","pro member exclusive"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/","url":"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/","name":"do your clients want more? - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/rob-nixon-2.jpg","datepublished":"2017-07-10t09:00:14+00:00","datemodified":"2017-07-12t16:45:56+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/rob-nixon-2.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/rob-nixon-2.jpg","width":1577,"height":1435,"caption":"nixon"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2017\/07\/10\/do-your-clients-want-more\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"growth strategies","item":"\/\/www.g005e.com\/category\/growth\/"},{"@type":"listitem","position":3,"name":"do your clients want more?"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/3dc05c3e459753e75767e4d0b88cf656","name":"rob nixon","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/rob-nixon-mug-square-2016-100x100.png","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/rob-nixon-mug-square-2016-100x100.png","caption":"rob nixon"},"description":"rob nixon has coached more than 434 firms adding over $850 million in profit to them and delivered seminars to over 175,000 people in 16 countries he can be contacted at robnixon.com.","url":"\/\/www.g005e.com\/author\/rob-nixon\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/52252","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1840"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=52252"}],"version-history":[{"count":0,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/52252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/49750"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=52252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=52252"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=52252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}