{"id":52105,"date":"2017-06-07t05:00:33","date_gmt":"2017-06-07t09:00:33","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52105"},"modified":"2024-08-14t09:30:31","modified_gmt":"2024-08-14t13:30:31","slug":"price-get-maximum-fee","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/06\/07\/price-get-maximum-fee\/","title":{"rendered":"price to get the maximum fee"},"content":{"rendered":"

\"piggy<\/a>don’t work more hours or harder. work smarter and learn how to price your services accordingly.<\/strong><\/p>\n

by august j. aquila<\/i><\/p>\n

even if your billing methods and philosophy are diligently followed and your collections are under control, if you are not pricing your services properly, you are still leaving significant dollars on the table. you should price your services to receive the maximum fees possible.<\/p>\n

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most other professionals today price their services based on what the market will bear. why not accountants?<\/p>\n

<\/p>\n

just think for a minute about the following professionals. what do they all have in common? a physician, real estate broker, insurance broker, stock broker, business broker. their fees are not based on hourly rates \u2013 rather they are based on the relative value of the procedure, the size of the real estate transaction, the premium of the life insurance policy, the number and value of the stocks bought or sold and the value of the business sold.<\/p>\n

this is as much about the term value<\/strong> as it is about pricing. the underlying concept is that pricing is a marketing activity.<\/p>\n

think of designer clothes. they cost a lot more than clothes you can buy off the rack at any store. it\u2019s not that the clothes themselves are that much different. what\u2019s different is the market. the buyers of designer clothes are willing to pay a much higher price than the buyers in a department store. ultimately the market (i.e. your clients) will determine the value of your services.<\/p>\n

for most customers, price by itself is not the key factor when a purchase is being considered. this is because most customers compare the entire offering and do not simply make their purchase decision based solely on a service\u2019s or product\u2019s price.<\/p>\n

in essence, when a purchase situation arises, price is one of several variables customers evaluate when they mentally assess a service\u2019s or product\u2019s overall value.<\/p><\/blockquote>\n

value thus refers to the perception of benefits received for what someone must give up. since price often reflects an important part of what someone gives up, a customer\u2019s perceived value of a service or product will be affected by a marketer\u2019s pricing decision. an easy way to see this is to view value as a calculation:<\/p>\n

value =<\/strong>\u00a0<\/strong>perceived benefits received<\/u><\/strong>
\n<\/u>\u00a0 \u00a0 \u00a0\u00a0 perceived price paid<\/strong><\/p>\n

for the buyer, value of a product will change as perceived price paid and\/or perceived benefits received change. but the price paid in a transaction is not only financial; it can also involve other things that a buyer may be giving up. for example, in addition to paying money a customer may have to<\/p>\n