{"id":52050,"date":"2017-06-03t05:00:49","date_gmt":"2017-06-03t09:00:49","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52050"},"modified":"2019-09-23t10:00:01","modified_gmt":"2019-09-23t14:00:01","slug":"clients-dont-fee-problem-value-problem","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/06\/03\/clients-dont-fee-problem-value-problem\/","title":{"rendered":"clients don\u2019t have a fee problem, they have a value problem"},"content":{"rendered":"

\"\"clients don\u2019t pay you to fill in forms, they pay you to help them make better financial decisions.<\/strong><\/p>\n

by kyle walters
\n<\/em><\/p>\n

key takeaways<\/strong><\/p>\n

\u2022 clients are buying expert advice and recommendations from you. they\u2019re not buying the tools you use to do your job.<\/p>\n

\u2022 unfortunately, that makes many cpas nervous because advice doesn\u2019t balance. advice can\u2019t be guaranteed.<\/p>\n

\u2022 your output as a cpa firm is to help clients make better financial decisions. everything you do needs to be centered around client success \u2013 not around manufacturing tax returns.<\/p><\/blockquote>\n

as a cpa, it\u2019s easy to think your job is simply to provide tax and auditing services \u2013 i.e. to give clients a historical analysis of their financial statements. your input is data; your output is more data in the form of a completed tax return. chances are, you became a cpa because you\u2019ve always liked numbers and structure. like many of your peers, you have always enjoyed balancing debits and credits because that way, you can prove without question that the output is right. read more →<\/a><\/p>\n