{"id":52025,"date":"2017-05-25t05:00:49","date_gmt":"2017-05-25t09:00:49","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52025"},"modified":"2017-05-31t10:32:07","modified_gmt":"2017-05-31t14:32:07","slug":"value-proposition-truly-isnt","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/05\/25\/value-proposition-truly-isnt\/","title":{"rendered":"what a value proposition truly is (and isn&#8217;t)"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/customervaluegears_adobestock_148135475.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-52027\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/customervaluegears_adobestock_148135475-424x283.jpeg\" alt=\"words &quot;customer&quot; and &quot;value&quot; on interlocking gears\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/customervaluegears_adobestock_148135475-424x283.jpeg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/customervaluegears_adobestock_148135475.jpeg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/customervaluegears_adobestock_148135475.jpeg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/customervaluegears_adobestock_148135475.jpeg 648w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>do it right and win in 4 key areas.<\/strong><\/p>\n<p><i>by domenick j. esposito<\/i><\/p>\n<p>it is a myth that pricing is the main reason a cpa firm loses clients or proposals.<\/p>\n<blockquote><p><b>more on strategic planning: <\/b><a href=\"\/\/www.g005e.com\/2017\/05\/18\/importance-ma-culture-due-diligence\/\">the importance of m&amp;a culture due diligence<\/a> | <a href=\"\/\/www.g005e.com\/2017\/05\/14\/get-moneys-worth-non-billable-time\/\">get your money\u2019s worth from non-billable time<\/a> | <a href=\"\/\/www.g005e.com\/2017\/04\/13\/stay-independent-keep-looking-upward\/\">stay independent but keep looking upward<\/a> | <a href=\"\/\/www.g005e.com\/2017\/03\/16\/ineffective-partners-address\/\">ineffective partners and how to address them<\/a> | <a href=\"\/\/www.g005e.com\/2017\/02\/16\/dangers-low-hanging-fruit\/\">the dangers of low-hanging fruit<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/05\/10-common-leadership-traps\/\">10 common leadership traps<\/a> | <a href=\"\/\/www.g005e.com\/2016\/12\/15\/expand-national-global-geographic-reach\/\">expand your national and global geographic reach<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2017\/05\/25\/value-proposition-truly-isnt\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>price is a one-dimensional sales pitch \u2013 your firm is either the lowest price or you\u2019re not \u2013 end of the story and end of the sales pitch.<br \/>\n <a href=\"\/\/www.g005e.com\/2017\/05\/25\/value-proposition-truly-isnt\/#more-52025\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul 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linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2017%2f05%2f25%2fvalue-proposition-truly-isnt%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20what%20a%20value%20proposition%20truly%20is%20(and%20isn&#8217;t)&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2017\/05\/25\/value-proposition-truly-isnt\/\" title=\"email this: what a value proposition truly is (and isn&#8217;t) \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/customervaluegears_adobestock_148135475.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-52027\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/customervaluegears_adobestock_148135475-424x283.jpeg\" alt=\"words &quot;customer&quot; and &quot;value&quot; on interlocking gears\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/customervaluegears_adobestock_148135475-424x283.jpeg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/customervaluegears_adobestock_148135475.jpeg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/customervaluegears_adobestock_148135475.jpeg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/customervaluegears_adobestock_148135475.jpeg 648w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>do it right and win in 4 key areas.<\/strong><\/p>\n<p><i>by domenick j. esposito<\/i><\/p>\n<p>it is a myth that pricing is the main reason a cpa firm loses clients or proposals.<\/p>\n<blockquote>\n<p><b>more on strategic planning: <\/b><a href=\"\/\/www.g005e.com\/2017\/05\/18\/importance-ma-culture-due-diligence\/\">the importance of m&amp;a culture due diligence<\/a> | <a href=\"\/\/www.g005e.com\/2017\/05\/14\/get-moneys-worth-non-billable-time\/\">get your money\u2019s worth from non-billable time<\/a> | <a href=\"\/\/www.g005e.com\/2017\/04\/13\/stay-independent-keep-looking-upward\/\">stay independent but keep looking upward<\/a> | <a href=\"\/\/www.g005e.com\/2017\/03\/16\/ineffective-partners-address\/\">ineffective partners and how to address them<\/a> | <a href=\"\/\/www.g005e.com\/2017\/02\/16\/dangers-low-hanging-fruit\/\">the dangers of low-hanging fruit<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/05\/10-common-leadership-traps\/\">10 common leadership traps<\/a> | <a href=\"\/\/www.g005e.com\/2016\/12\/15\/expand-national-global-geographic-reach\/\">expand your national and global geographic reach<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2017\/05\/25\/value-proposition-truly-isnt\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>price is a one-dimensional sales pitch \u2013 your firm is either the lowest price or you\u2019re not \u2013 end of the story and end of the sales pitch.<br \/>\n <a href=\"\/\/www.g005e.com\/2017\/05\/25\/value-proposition-truly-isnt\/#more-52025\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2017%2f05%2f25%2fvalue-proposition-truly-isnt%2f&amp;t=what+a+value+proposition+truly+is+%28and+isn%e2%80%99t%29'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2017%2f05%2f25%2fvalue-proposition-truly-isnt%2f&amp;title=what+a+value+proposition+truly+is+%28and+isn%e2%80%99t%29&amp;summary=do+it+right+and+win+in+4+key+areas.%0d%0a%0d%0aby+domenick+j.+esposito%0d%0a%0d%0ait+is+a+myth+that+pricing+is+the+main+reason+a+cpa+firm+loses+clients+or+proposals.%0d%0amore+on+strategic+planning%3a+the+importance+of+m%26amp%3ba+culture+due+diligence+%7c+get+your+money%e2%80%99s+worth+from+non-billable+time+%7c+stay+independent+but+keep+looking+upward+'  ><img  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class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1596,"featured_media":49054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,9],"tags":[],"class_list":["post-52025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-strategy","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>what a value proposition truly is (and isn&#039;t) - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2017\/05\/25\/value-proposition-truly-isnt\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"what a value proposition truly is (and isn&#039;t) - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2017\/05\/25\/value-proposition-truly-isnt\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta 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