{"id":52000,"date":"2017-05-19t08:01:19","date_gmt":"2017-05-19t12:01:19","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=52000"},"modified":"2018-08-21t08:58:05","modified_gmt":"2018-08-21t12:58:05","slug":"determine-ideal-client","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/","title":{"rendered":"how to determine your ideal client"},"content":{"rendered":"

\"businesswoman<\/a>plus 4 sample personas.
\n<\/strong><\/p>\n

by sandi leyva<\/i><\/p>\n

in 2011, there were 28.2 million businesses in the united states. almost all of these businesses are small businesses, and more than 75 percent of them are solopreneurs. more than half a million new businesses are born each year.<\/p>\n

more small firm growth strategies:<\/b> build your revenue plan in reverse<\/a> | 3 steps to using social media to increase your search rankings<\/a> | six concrete ways to help business clients reach their full potential<\/a> | why businesses offer subscriptions<\/a> | your time has no inherent value<\/a> | four tools for a millionaire mindset<\/a> | reconnect with your why<\/a> | use payroll to grow client retention<\/a> | 3 ways to work less and earn more<\/a> | what to do when a client doesn\u2019t pay<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

the great thing about being in the accounting industry is that every single one of these businesses needs one or more accountants to help them keep their books. what\u2019s even more recession-proof is the requirement that all business owners must file all sorts of taxes and reports each year, requiring by law the type of recordkeeping that accountants are great at.
\n<\/p>\n

going after \u201ceveryone\u201d<\/h3>\n

a common mistake that many new entrepreneurs make is to go after \u201ceveryone.\u201d when you market to everyone, it makes it much, much harder to get clients, because no client thinks they are special. to you, they\u2019re just anyone, they think.<\/p>\n

this chapter is especially important because we need to narrow down who our best client is. when we have a clear idea of who we\u2019re going after in our marketing, then we can target our messages so that the prospect thinks we\u2019re speaking\u00a0directly and personally to them.<\/p>\n

let\u2019s now discover who your ideal client\u00a0is. you\u2019ll learn to do a \u201cpersona,\u201d plus we\u2019ll go even deeper than most marketers were trained to do. tara hunt in her book the whuffie factor<\/em> explains that marketers first learned how to identify the demographics of their clients. we\u2019ll do that first. then, about 20 years ago, we discovered that psychographics mattered \u2013 the why of the buying decision \u2013 so we\u2019ll take a look at motivation second.<\/p>\n

today we can go much further than simple demographics\u00a0and psychographics. with social media, tara has defined the next evolution, \u201csocialgraphics,\u201d where you begin to get to know the likes and characteristics of your clients and followers and create a way to interact powerfully with them. we\u2019ll explore that third.<\/p>\n

fourth, every individual has a different sense of how they value and approach time. adrian c. ott has provided insights into how we can modify our services to create new marketing opportunities in her award-winning book, the 24-hour customer: new rules for winning in a time-starved, always-connected economy. <\/em>we\u2019ll introduce you to timeographics.<\/p>\n

finally, we\u2019ll add what we as accountants want in an ideal client, and we\u2019ll put it all together.<\/p>\n

identifying your potential clients<\/h3>\n

let\u2019s start with taking an inventory of characteristics of your existing accounting clients. if you don\u2019t have any clients, play along as best you can, listing the type of person you best get along with. we\u2019ll have some more tips for brand new entrepreneurs at the end of this section.<\/p>\n

the goal of this section is to discover exactly what type of client you have the most of. for example, a cpa may discover she has a predominance of married women in their 40s who are executive coaches.<\/p>\n

obtain a list of your current accounting clients and put their names in a spreadsheet. if you have over 200, you may want to take the top 80 percent of revenues or create your own selection process to simplify the work you need to do in this step. if you have many services, do this one service at a time. add several columns to the spreadsheet, such as the ones listed below. your columns could vary depending on whether you serve businesses or individuals. however, even if you offer your services to companies, focus in on your buyer: the person who authorizes the payment of your invoices.<\/p>\n

    \n
  • gender<\/li>\n
  • approximate age<\/li>\n
  • socioeconomic category<\/li>\n
  • ethnic background<\/li>\n
  • own or rent their home<\/li>\n
  • industry<\/li>\n
  • business size (solo, small, medium, fortune 1000)<\/li>\n
  • title of contact<\/li>\n
  • what role they see you play in their company<\/li>\n<\/ul>\n

    add columns that are important to your business. for example, an accounting firm needs to know type of entity (partnership, corporation, nonprofit, etc.). a quickbooks consultant might need to know which version and flavor of quickbooks the client is running.<\/p>\n

    create a persona<\/h3>\n

    do you see any patterns emerging? some questions to ask include:<\/p>\n

      \n
    • are your accounting clients mostly male or female?<\/li>\n
    • is there a median age?<\/li>\n
    • what is the size of the business?<\/li>\n
    • is there a predominance of one industry?<\/li>\n
    • how many employees are there?<\/li>\n
    • do you work with a particular department?<\/li>\n
    • what other patterns of commonality can you see emerging?<\/li>\n<\/ul>\n

      here\u2019s an example: married males in their 40s who have their own insurance agency with one employee. they have a family and own their own home. their employee does the basic bookkeeping, but they need an occasional expert on quickbooks to clean it up for the cpa.<\/p>\n

      the above is what marketers call a persona, a composite of several clients that makes up a fictional person to whom you can pretend to be speaking\u00a0as you market. many companies market to personas that they have created to reflect their ideal customers. let\u2019s call our 40-year-old male handsome harry.<\/p>\n

      create a persona\u00a0for your company. you will likely have more than one. for example, you may also cater to 20-year-old guys starting a high-tech company who need help finding angel investors.<\/p>\n

      what if you still don\u2019t see a clear pattern? try breaking your services down by type, focus on the highest revenue accounts, or get creative with how you slice and dice the data. you may need to add more columns that are specific to your client base to find the common ground.<\/p>\n

      now we have gotten to know the demographics\u00a0of our persona. let\u2019s add a motive.<\/p>\n

      motivation \u2013 psychographics<\/h3>\n

      your accounting product or service solves one or more problems for your clients. the next step is to determine what the most important problems are that your service addresses. this needs to be done on both extrinsic and intrinsic levels.<\/p>\n

      the first step is to determine, from the client\u2019s point of view, what problem they are coming to you for. this is their<\/em> perception of the problem (not yours): what they think they need. here are some examples:<\/p>\n

        \n
      • i need my taxes done.<\/li>\n
      • i need to get my quickbooks file cleaned up.<\/li>\n
      • i need a loan package done for me.<\/li>\n
      • i need tax representation.<\/li>\n
      • i need someone to process my 1099s.<\/li>\n<\/ul>\n

        the second step is to determine what benefit the client receives when the problem is solved.<\/p>\n

          \n
        • i stay out of trouble with the irs (taxes).<\/li>\n
        • i know my cash balance.<\/li>\n
        • i stay in compliance with recordkeeping requirements.<\/li>\n<\/ul>\n

          to make the persona\u00a0even more complete, let\u2019s take a look at how handsome harry does business with you. harry is really busy and does not know a thing about accounting. he does watch his costs though, and what he likes about you is you save him money by reducing the work the cpa has to do. he also likes that you are keeping an eye on his employee when it comes to accounting accuracy.<\/p>\n

          on the contrary, your high-tech guy is only interested in getting funding. so he is not interested at all in the bookkeeping aspect; he\u2019s only interested in your relationships with bankers and how you can help him with his projected financial statements.<\/p>\n

          if you are not sure why the client comes to you, ask them. going through this exercise is crucial so that we can know what service to market to whom and understand the why. when we understand the why, we can shortcut the whole marketing process and become extremely efficient. we can tailor our marketing message so that it sounds to the prospect like we can mind-read. when the buyer feels like you are talking their language, it\u2019s an easy sell.<\/p>\n

          of course, real life might not be that clean-cut. but go ahead and give it a try, because when you get it right, it\u2019s gold. develop your personas from your list as best as you can.<\/p>\n

          if you have no clients yet, then you have quite a bit of leeway. imagine what your ideal client\u00a0looks like by deciding how you want to help the client (which must intersect with a demand in the market) and repeat the process outlined in this section for the ideal persona\u00a0you create.<\/p>\n

          socialgraphics<\/h3>\n

          your clients may have some social characteristics in common. it might be that you attract parents of small children, methodists or people who have a bank account at bank of america.<\/p>\n

          socialgraphics\u00a0takes marketing to an advanced level, even for experienced marketers. when we\u2019re connected to our clients on facebook, linkedin, and twitter, we can mine their profiles for information and look for what they may all have in common. then you can tailor your message even more, allowing your client to feel even more special. you can share common personal experiences that dovetail with your clients\u2019 interests as well.<\/p>\n

          for example, pets seem to pull heartstrings like crazy. if you find that your clients are cat people, then you can share stories about your cats on facebook. you might be surprised at the clients who make comments about this. you will have created new connections with these clients, which deepens the relationship you have. next time you visit with your client, you can ask about fluffy!<\/p>\n

          look for the following to search for commonalities:<\/p>\n

            \n
          • hobbies<\/li>\n
          • sports teams<\/li>\n
          • habits, such as starbucks or other favorite restaurants<\/li>\n
          • memberships, such as the chamber of commerce, etc.<\/li>\n
          • what they\u2019re reading<\/li>\n
          • what meetings they are going to<\/li>\n
          • pets<\/li>\n
          • kids and related activities such as the pta<\/li>\n
          • vacations and travel<\/li>\n<\/ul>\n

            you can post status comments about these topics and see what accounting clients chime in. when you hit a chord, you know you have something that you might want to work into a newsletter, website or even flyer.<\/p>\n

            some mundane examples might be:<\/p>\n

              \n
            • if you have a lot of parents, have a back-to-school special after the first week of school.<\/li>\n
            • if your sports team just won, name your seasonal service after your sports team.<\/li>\n
            • if you have a lot of chamber clients, offer an exclusive referral program to them.<\/li>\n
            • partner with a pet store that specializes in cats and host a special for fluffy.<\/li>\n<\/ul>\n

              try it. you will be shocked at the results you get when you start showing a more personal side of yourself to clients.<\/p>\n

              timeographics<\/h3>\n

              as your client becomes more and more time-squeezed, their buying behavior and interaction with you changes. time-sensitive clients will make a buying decision not just based on the old formula of perceived value versus your price. adrian ott, in her book, the 24-hour customer, <\/em>offers a new formula and states that customers consider price plus the time it will take them to use your product.<\/p>\n

              value = price + customer time investment<\/p><\/blockquote>\n

              the more time it takes your customer to work with you, the higher perceived value you need to create for your service.<\/p>\n

              as you are creating your persona, ask yourself if your clients use your services out of:<\/p>\n

                \n
              • value (low cost)<\/li>\n
              • convenience<\/li>\n
              • habit<\/li>\n
              • motivation<\/li>\n<\/ul>\n

                each activity results in a different level of time and attention from the client, which affects the perceived value of your services and products.<\/p>\n

                value and convenience<\/strong><\/p>\n

                all other things being equal, the accountant who is easiest and fastest to work with wins clients who have a high regard for value and convenience. how can you streamline all of your interactions with a client to take the least amount of time and trouble for them? from intake to payment collection, every interaction you have with the client should be streamlined, simple, and as effortless as possible.<\/p>\n

                the type of clients that are focused on value and convenience will be the ones who spend the least amount of time and attention on your service.<\/p>\n

                habit<\/strong><\/p>\n

                when you can create regular and routine interaction with your client as a habit, you will benefit from increased attention from the client. how can you move your services into a monthly or weekly routine where you meet regularly with the client?<\/p>\n

                the type of clients that are focused on habit will spend more time, but less attention on your service.<\/p>\n

                motivation<\/strong><\/p>\n

                the most valued timeographic\u00a0is motivation. this is the quadrant where you get the most time and attention from a client. business growth consulting falls into this category. if you can work with the client to improve their situation, they will be motivated to give you more time, more attention, and more money for the result you provide them.<\/p>\n

                the type of clients that are focused on motivation will spend the most amount of time and attention on your service.<\/p>\n

                add some notes about how socialgraphics\u00a0and timeographics\u00a0affect the type of client you will be going after.<\/p>\n

                ideal client<\/h3>\n

                as your business grows, you will no doubt begin to turn down clients you know are not a good fit. one of my friends says a business is defined more by the prospects they turn down than the prospects they accept.<\/p>\n

                if you could pick any characteristic you want in your future clients, what characteristics would they have?<\/p>\n

                  \n
                • do they pay their bills quickly?<\/li>\n
                • do they provide challenging work?<\/li>\n
                • are they fun to work with?<\/li>\n
                • do they keep promises?<\/li>\n
                • are they on time to appointments?<\/li>\n<\/ul>\n

                  list some more questions that you would use to identify your ideal client.<\/p>\n

                  summary<\/h3>\n

                  now, let\u2019s put it all together. add your demographics, the motivation, and your preferences to create your persona.<\/p>\n

                  here is handsome harry:<\/strong> handsome harry is a married male in his 40s who has his own insurance agency with one employee. he has a family and owns his own home. his employee does the basic bookkeeping, but harry needs an occasional expert on quickbooks to clean it up for the cpa. harry is really busy and does not know a thing about accounting. he does watch his costs though, and what he likes about you is you save him money by reducing the work the cpa has to do. he also likes that you are keeping an eye on his employee when it comes to accounting accuracy. he pays on time and you love doing the troubleshooting because it\u2019s challenging compared to straight data entry.<\/p>\n

                  and fluffy\u2019s owner freda:<\/strong> freda finkelstein is a widow in her 70s. she never learned how to do the books and needs someone to do everything: tax compliance, bookkeeping and planning. her husband left her well off. she is nice, a little goofy and crazy about cats. she is smart, but not detail-oriented, and it won\u2019t do any good to teach her books or finances. she\u2019ll need to hire all of it out forever. her kids will get involved sporadically to double-check how things are going. she will be with you forever.<\/p>\n

                  paula printer:<\/strong> paula is in her 30s and runs a printing company. she has inventory, production runs and custom jobs. her accounting is complicated, plus she has stores in three states, so she needs extra help with sales tax. she has a staff of 15 and occasionally has payroll issues. she\u2019s pretty sharp when it comes to her books and profits, but she could use some tax planning and business advisory services on a periodic basis. she\u2019s highly educated, has an mba and is a great communicator. she is forward-thinking and will also be looking for new business venture ideas as printing services decline due to paperless trends.<\/p>\n

                  charlie carpenter:<\/strong> charlie carpenter is a general contractor. his wife does the books, and he has tons of workers, many barely legal immigrants, who do much of the hard work on his sites. he also subcontracts out the technical jobs like plumbing and hvac. he can\u2019t stand paperwork and has cash flow challenges constantly. his wife does the transaction posting, but needs supervision. she is not too computer-literate and hates them, so she often needs computer consulting at the same time. charlie needs a bunch of help with job costing and maximizing billings so he can make payroll and keep his contractors off his back.<\/p>\n

                  list your clients\u2019 full persona(s). you will use it during your marketing plan and especially your materials\u00a0development.<\/p>\n

                  now that you know who you\u2019re going after and how many clients you need, you\u2019re ready to get started on creating your marketing plan.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  plus 4 sample personas.<\/strong>
                  \nby sandi leyva<\/em><\/p>\n","protected":false},"author":1345,"featured_media":47752,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,2295],"tags":[1056,6,114,822],"class_list":["post-52000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-solo","tag-entrepreneur","tag-bsg-business-builder","tag-small-firm","tag-solo"],"acf":[],"yoast_head":"\nhow to determine your ideal client - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"how to determine your ideal client - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-19t12:01:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-21t12:58:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\" \/>\n\t<meta property=\"og:image:width\" content=\"607\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"sandi smith leyva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sandi smith leyva\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/\"},\"author\":{\"name\":\"sandi smith leyva\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/97b5f3c5dcc3dbdd8b899f273362a411\"},\"headline\":\"how to determine your ideal client\",\"datepublished\":\"2017-05-19t12:01:19+00:00\",\"datemodified\":\"2018-08-21t12:58:05+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/\"},\"wordcount\":2817,\"commentcount\":1,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\",\"keywords\":[\"entrepreneur\",\"growth\",\"small firm\",\"solo\"],\"articlesection\":[\"pro member exclusive\",\"the small firm and solo practice\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/\",\"url\":\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/\",\"name\":\"how to determine your ideal client - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\",\"datepublished\":\"2017-05-19t12:01:19+00:00\",\"datemodified\":\"2018-08-21t12:58:05+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png\",\"width\":607,\"height\":517,\"caption\":\"leyva\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"the small firm and solo practice\",\"item\":\"\/\/www.g005e.com\/category\/solo\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"how to determine your ideal client\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/97b5f3c5dcc3dbdd8b899f273362a411\",\"name\":\"sandi smith leyva\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/sandi-leyva-2017-100x100.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/sandi-leyva-2017-100x100.jpg\",\"caption\":\"sandi smith leyva\"},\"description\":\"sandi smith leyva, cpa.citp, helps small business owners get more clients, boost their revenues, and achieve their dreams using painless, low-cost marketing strategies.\",\"url\":\"\/\/www.g005e.com\/author\/sandi-leyva\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"how to determine your ideal client - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/","og_locale":"en_us","og_type":"article","og_title":"how to determine your ideal client - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2017-05-19t12:01:19+00:00","article_modified_time":"2018-08-21t12:58:05+00:00","og_image":[{"width":607,"height":517,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","type":"image\/png"}],"author":"sandi smith leyva","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"sandi smith leyva","est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/"},"author":{"name":"sandi smith leyva","@id":"\/\/www.g005e.com\/#\/schema\/person\/97b5f3c5dcc3dbdd8b899f273362a411"},"headline":"how to determine your ideal client","datepublished":"2017-05-19t12:01:19+00:00","datemodified":"2018-08-21t12:58:05+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/"},"wordcount":2817,"commentcount":1,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","keywords":["entrepreneur","growth","small firm","solo"],"articlesection":["pro member exclusive","the small firm and solo practice"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/","url":"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/","name":"how to determine your ideal client - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","datepublished":"2017-05-19t12:01:19+00:00","datemodified":"2018-08-21t12:58:05+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/02\/leyva-big.png","width":607,"height":517,"caption":"leyva"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2017\/05\/19\/determine-ideal-client\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"the small firm and solo practice","item":"\/\/www.g005e.com\/category\/solo\/"},{"@type":"listitem","position":3,"name":"how to determine your ideal client"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/97b5f3c5dcc3dbdd8b899f273362a411","name":"sandi smith leyva","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/sandi-leyva-2017-100x100.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/10\/sandi-leyva-2017-100x100.jpg","caption":"sandi smith leyva"},"description":"sandi smith leyva, cpa.citp, helps small business owners get more clients, boost their revenues, and achieve their dreams using painless, low-cost marketing strategies.","url":"\/\/www.g005e.com\/author\/sandi-leyva\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/52000","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1345"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=52000"}],"version-history":[{"count":0,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/52000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/47752"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=52000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=52000"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=52000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}