{"id":51776,"date":"2017-04-18t15:49:12","date_gmt":"2017-04-18t19:49:12","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=51776"},"modified":"2017-04-26t09:14:29","modified_gmt":"2017-04-26t13:14:29","slug":"using-events-lead-generation-tool","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/04\/18\/using-events-lead-generation-tool\/","title":{"rendered":"how smart cpa firms use events as a lead generation tool"},"content":{"rendered":"<figure id=\"attachment_51778\" class=\"thumbnail wp-caption alignright\" style=\"width: 234px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-51778\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/04\/sally-glick-full-length.jpg\" alt=\"\" width=\"234\" height=\"550\" \/><figcaption class=\"caption wp-caption-text\">glick<\/figcaption><\/figure>\n<p><strong>just ask sally glick.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #0056a6;\"><strong>get jean caragher&#8217;s complimentary<\/strong><\/span><br \/>\n<span style=\"text-decoration: underline;\"><span style=\"color: #00a160; text-decoration: underline;\"><a style=\"color: #00a160; text-decoration: underline;\" href=\"http:\/\/go.capstonemarketing.com\/accounting-firm-event-timeline\">event planner worksheet<\/a><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #0056a6;\">top trends in cpa firm marketing and business development<\/span><br \/>\n<\/strong><span style=\"text-decoration: underline; color: #00a160;\"><a style=\"color: #00a160; text-decoration: underline;\" href=\"https:\/\/www.research.net\/r\/cpa17growth\">join the survey; get the results<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>by jean marie caragher<\/em><br \/>\n<em><a href=\"\/\/www.g005e.com\/shop\/the-90-day-marketing-plan-for-cpa-firms\/\" target=\"_blank\">90-day marketing plan for cpa firms<\/a><\/em><\/p>\n<p>while technology and social media have offered new marketing tactics for cpa firms, the tried and true face-to-face options remain beneficial. just ask sally glick, chief marketing officer at sobel &amp; co., in livingston, nj.<\/p>\n<p>just ask sally glick, chief marketing officer at sobel &amp; co., in livingston, nj.<\/p>\n<blockquote><p>more on marketing from jean caragher:\u00a0<a href=\"\/\/www.g005e.com\/2015\/12\/14\/free-ebook-13-ways-waste-accounting-firm-marketing-budget\/\">free ebook: 13 ways to waste your accounting firm marketing budget<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2015\/02\/19\/12-step-program-building-better-client-relationships\/\">the 12-step program for building better client relationships<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2013\/12\/27\/six-questions-that-will-change-the-way-you-see-your-cpa-firms-marketing-program\/\">six questions that will change the way you see your cpa firm\u2019s marketing program<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2013\/12\/04\/the-10-point-plan-that-great-business-developers-follow\/\">the 10-point plan of great business-developers<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2013\/11\/24\/10-real-world-expectations-for-accounting-firm-marketing\/\">10 real-world expectations for accounting firm marketing<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2013\/11\/20\/10-partner-must-dos-in-getting-the-most-of-your-marketing-director\/\">10 partner must-do\u2019s in getting the most of your marketing director<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2013\/11\/13\/real-networking-starts-after-the-first-meeting\/\">real networking starts after the first meeting<\/a>\u00a0| <a href=\"\/\/www.g005e.com\/author\/caragher\/page\/2\/\">more<\/a><\/p><\/blockquote>\n<p>i\u2019ve known sally for two decades and if ever there was a person who could strategize, organize and promote events as a lead generation tool she is that person.<\/p>\n<p>\u201cevents are one of the most effective lead generation tactics for us,\u201d explains glick. \u201cduring the year we host 15 business events and 13 nonprofit programs, which demonstrate our thought leadership \u2013 our skills, competencies, and business acumen our clients demand. while presenting relevant information, and afterward when fielding questions, we have a chance to make a connection that may grow into a new engagement.\u201d<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2017\/04\/18\/using-events-lead-generation-tool\/#more-51776\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<figure id=\"attachment_51778\" class=\"thumbnail wp-caption alignright\" style=\"width: 234px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-51778\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/04\/sally-glick-full-length.jpg\" alt=\"\" width=\"234\" height=\"550\" \/><figcaption class=\"caption wp-caption-text\">glick<\/figcaption><\/figure>\n<p><strong>just ask sally glick.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #0056a6;\"><strong>get jean caragher&#8217;s complimentary<\/strong><\/span><br \/>\n<span style=\"text-decoration: underline;\"><span style=\"color: #00a160; text-decoration: underline;\"><a style=\"color: #00a160; text-decoration: underline;\" href=\"http:\/\/go.capstonemarketing.com\/accounting-firm-event-timeline\">event planner worksheet<\/a><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #0056a6;\">top trends in cpa firm marketing and business development<\/span><br \/>\n<\/strong><span style=\"text-decoration: underline; color: #00a160;\"><a style=\"color: #00a160; text-decoration: underline;\" href=\"https:\/\/www.research.net\/r\/cpa17growth\">join the survey; get the results<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>by jean marie caragher<\/em><br \/>\n<em><a href=\"\/\/www.g005e.com\/shop\/the-90-day-marketing-plan-for-cpa-firms\/\" target=\"_blank\">90-day marketing plan for cpa firms<\/a><\/em><\/p>\n<p>while technology and social media have offered new marketing tactics for cpa firms, the tried and true face-to-face options remain beneficial. just ask sally glick, chief marketing officer at sobel &amp; co., in livingston, nj.<\/p>\n<p>just ask sally glick, chief marketing officer at sobel &amp; co., in livingston, nj.<\/p>\n<blockquote>\n<p>more on marketing from jean caragher:\u00a0<a href=\"\/\/www.g005e.com\/2015\/12\/14\/free-ebook-13-ways-waste-accounting-firm-marketing-budget\/\">free ebook: 13 ways to waste your accounting firm marketing budget<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2015\/02\/19\/12-step-program-building-better-client-relationships\/\">the 12-step program for building better client relationships<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2013\/12\/27\/six-questions-that-will-change-the-way-you-see-your-cpa-firms-marketing-program\/\">six questions that will change the way you see your cpa firm\u2019s marketing program<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2013\/12\/04\/the-10-point-plan-that-great-business-developers-follow\/\">the 10-point plan of great business-developers<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2013\/11\/24\/10-real-world-expectations-for-accounting-firm-marketing\/\">10 real-world expectations for accounting firm marketing<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2013\/11\/20\/10-partner-must-dos-in-getting-the-most-of-your-marketing-director\/\">10 partner must-do\u2019s in getting the most of your marketing director<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2013\/11\/13\/real-networking-starts-after-the-first-meeting\/\">real networking starts after the first meeting<\/a>\u00a0| <a href=\"\/\/www.g005e.com\/author\/caragher\/page\/2\/\">more<\/a><\/p>\n<\/blockquote>\n<p>i\u2019ve known sally for two decades and if ever there was a person who could strategize, organize and promote events as a lead generation tool she is that person.<\/p>\n<p>\u201cevents are one of the most effective lead generation tactics for us,\u201d explains glick. \u201cduring the year we host 15 business events and 13 nonprofit programs, which demonstrate our thought leadership \u2013 our skills, competencies, and business acumen our clients demand. while presenting relevant information, and afterward when fielding questions, we have a chance to make a connection that may grow into a new engagement.\u201d<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2017\/04\/18\/using-events-lead-generation-tool\/#more-51776\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1334,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"129943,127491,137220,136841,129856,133468","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120],"tags":[],"class_list":["post-51776","post","type-post","status-publish","format-standard","hentry","category-marketing","category-pro-member-exclusive","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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