{"id":51413,"date":"2017-05-15t05:00:09","date_gmt":"2017-05-15t09:00:09","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=51413"},"modified":"2017-06-21t22:50:36","modified_gmt":"2017-06-22t02:50:36","slug":"old-pricing-models-unethical","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/05\/15\/old-pricing-models-unethical\/","title":{"rendered":"why old pricing models are unethical"},"content":{"rendered":"

\"\"<\/a>listen to the marketplace.<\/strong><\/p>\n

by rob nixon<\/i><\/p>\n

i am using the ethics card right up front to get your attention.<\/p>\n

more on strategy:<\/b> 8 ways to become super-efficient<\/a> | boost efficiency and your bottom line<\/a> | 4 sales systems and some secret sauce<\/a> | marketing must generate leads<\/a> | be an ‘object of interest’<\/a> | marketing must be about sales<\/a> | turn your knowledge into products<\/a> | why clients really stay<\/a> | 8 ways to build team engagement<\/a> | how to create 4 new billable hours per day<\/a> | do you know what clients want?<\/a> | is your business by design or default?<\/a> | the world is flat<\/a> | the profession disrupted: compliance commoditized<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

i personally feel that pricing by the hour in arrears is an unethical way to price. here\u2019s why:
\n<\/p>\n

when you price by the hour you are not incentivized to be as efficient as possible and get the job done super-fast. in fact, you are directly incentivized to do the task slower. you are incentivized to overanalyze and take your time. you are incentivized to pad out timesheets and in some cases make mistakes.<\/p>\n

and it gets worse when management (aka partners) actively promotes and measures productivity, utilization and billable hours targets. i\u2019ll give you 6.5 hours a day charged to the client says the eager accountant who wants to impress. i\u2019ll go a little slower and i\u2019ll do things in the job that i didn\u2019t need to do. i\u2019ll even leave the clock running as i go to the bathroom. i\u2019ll start the clock as i am driving to the clients\u2019 office. i\u2019ll keep it running as we have lunch together. and seeing we charge in 6-minute units then if a task takes 45 minutes i\u2019ll just round it up and charge 8 units. with all that (the eager accountant says) i got my daily target.<\/p>\n

is there anything more unethical than that? at this point in time you may think of sending me some hate mail. that\u2019s ok; you\u2019re entitled to your opinion.<\/p>\n

seriously, though. pricing by the hour for professional services has got issues written all over it.<\/p>\n

other than what i have mentioned earlier here are some more examples:<\/p>\n