{"id":51409,"date":"2017-05-01t08:00:18","date_gmt":"2017-05-01t12:00:18","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=51409"},"modified":"2018-10-15t12:23:33","modified_gmt":"2018-10-15t16:23:33","slug":"boost-efficiency-bottom-line","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/05\/01\/boost-efficiency-bottom-line\/","title":{"rendered":"boost efficiency and your bottom line"},"content":{"rendered":"
<\/a>value pricing lets you be super-efficient and still make money.<\/strong><\/p>\n by rob nixon<\/i><\/p>\n when a partner of an accounting firm says to a colleague or team member:<\/p>\n “i want more billable hours out of you” or<\/p>\n “i need you to get more time on the clock” <\/em>or<\/p>\n “your utilization\/productivity is low \u2013 fix it”<\/p>\n …what are they saying?<\/p>\n more on strategy:<\/b> 8 ways to improve firm profits<\/a> | sales is like workflow management<\/a> | sales is about trust<\/a> | how to dominate the internet<\/a> they are basically saying that the individual is not performing, when in actual fact they may be. the individual you are “performance managing” may actually be super-efficient, however, the traditional business model says that he or she is not. the traditional business model of an accounting practice (not a business) is to put time on the clock for a client and then based on the hourly rate of the individual(s) doing the work this will determine the price. when you say you want more time on the clock from the person, typically bad behavior starts to enter the equation. team members go slower, they pad timesheets out, they make mistakes, they go hunting for issues, they double\/triple check everything and basically spend more time than they need to.<\/p>\n don\u2019t you think it\u2019s amazing that when you say to an accountant “you\u2019ve got $5,000 worth of billable time on this job” and just like magic the job comes in at around $5,000? you see, accountants fill the available time with what work they have to do.<\/p>\n let me make it very clear: if you are pricing in arrears and driving more billable hours, then this is a very bad thing. you are not promoting efficiencies. you are promoting inefficiencies.<\/p>\n if you continue to price in arrears and you do decide to get efficient then what happens is the price either goes down with the new efficiencies or you end up doing more work for the same amount of money. not a good look!<\/p>\n being more efficient is the way to go, however you must price the project up front if you want to capitalize on the investment you have made in being more efficient.<\/p>\n the diagram below shows you the new profit model for a modern and progressive accounting firm.<\/p>\n
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