{"id":51397,"date":"2017-03-20t05:00:21","date_gmt":"2017-03-20t09:00:21","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=51397"},"modified":"2018-10-15t12:24:12","modified_gmt":"2018-10-15t16:24:12","slug":"marketing-must-generate-leads","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/03\/20\/marketing-must-generate-leads\/","title":{"rendered":"marketing must generate leads"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-46784\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649-424x283.jpg\" alt=\"\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649-849x566.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg 1600w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a>bonus: 32 methods you can use to get a response.<\/strong><\/p>\n<p><i>by rob nixon<\/i><\/p>\n<p>the overall (and desired) objective of marketing functions in an accounting firm is to generate leads. lots of leads. the more marketing you do, the more leads you get, the more choices you have!<\/p>\n<blockquote><p><b>more on strategy:<\/b> <a href=\"\/\/www.g005e.com\/2017\/03\/13\/growing-client-database\/\">growing your client database<\/a> | <a href=\"\/\/www.g005e.com\/2017\/03\/06\/how-to-dominate-the-internet\/\">how to dominate the internet<\/a> | <a href=\"\/\/www.g005e.com\/2017\/02\/13\/marketing-objectives-determine-marketing-amount\/\">marketing objectives determine marketing amount<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/23\/what-products-should-you-create\/\">what products should you create?<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/02\/keep-watchful-eye-clients\/\">keep a watchful eye on clients<\/a> | <a href=\"\/\/www.g005e.com\/2016\/12\/12\/rewards-go-far-beyond-money\/\">rewards go far beyond money<\/a> | <a href=\"\/\/www.g005e.com\/2016\/11\/21\/people-still-needed-different-ways\/\">people still needed, but in different ways<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/31\/dont-let-technology-make-dumber\/\">don\u2019t let technology make you dumber<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/10\/goal-big-enough\/\">are your goals big enough?<\/a> | <a href=\"\/\/www.g005e.com\/2016\/09\/12\/compliance-is-a-commodity\/\">finding new opportunity in compliance services<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/22\/offshoring-shaking-accounting\/\">how offshoring is shaking up accounting<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2017\/03\/20\/marketing-must-generate-leads\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>there are two types of marketing people \u2013 brand-oriented or direct response.<br \/>\n <a href=\"\/\/www.g005e.com\/2017\/03\/20\/marketing-must-generate-leads\/#more-51397\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-46784\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649-424x283.jpg\" alt=\"\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649-849x566.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg 1600w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a>bonus: 32 methods you can use to get a response.<\/strong><\/p>\n<p><i>by rob nixon<\/i><\/p>\n<p>the overall (and desired) objective of marketing functions in an accounting firm is to generate leads. lots of leads. the more marketing you do, the more leads you get, the more choices you have!<\/p>\n<blockquote>\n<p><b>more on strategy:<\/b> <a href=\"\/\/www.g005e.com\/2017\/03\/13\/growing-client-database\/\">growing your client database<\/a> | <a href=\"\/\/www.g005e.com\/2017\/03\/06\/how-to-dominate-the-internet\/\">how to dominate the internet<\/a> | <a href=\"\/\/www.g005e.com\/2017\/02\/13\/marketing-objectives-determine-marketing-amount\/\">marketing objectives determine marketing amount<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/23\/what-products-should-you-create\/\">what products should you create?<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/02\/keep-watchful-eye-clients\/\">keep a watchful eye on clients<\/a> | <a href=\"\/\/www.g005e.com\/2016\/12\/12\/rewards-go-far-beyond-money\/\">rewards go far beyond money<\/a> | <a href=\"\/\/www.g005e.com\/2016\/11\/21\/people-still-needed-different-ways\/\">people still needed, but in different ways<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/31\/dont-let-technology-make-dumber\/\">don\u2019t let technology make you dumber<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/10\/goal-big-enough\/\">are your goals big enough?<\/a> | <a href=\"\/\/www.g005e.com\/2016\/09\/12\/compliance-is-a-commodity\/\">finding new opportunity in compliance services<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/22\/offshoring-shaking-accounting\/\">how offshoring is shaking up accounting<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2017\/03\/20\/marketing-must-generate-leads\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>there are two types of marketing people \u2013 brand-oriented or direct response.<br \/>\n <a href=\"\/\/www.g005e.com\/2017\/03\/20\/marketing-must-generate-leads\/#more-51397\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1840,"featured_media":49750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"129943,131575,133000,136410,134729,123630","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,9],"tags":[],"class_list":["post-51397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-strategy","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - 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