{"id":51397,"date":"2017-03-20t05:00:21","date_gmt":"2017-03-20t09:00:21","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=51397"},"modified":"2018-10-15t12:24:12","modified_gmt":"2018-10-15t16:24:12","slug":"marketing-must-generate-leads","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/03\/20\/marketing-must-generate-leads\/","title":{"rendered":"marketing must generate leads"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-46784\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649-424x283.jpg\" alt=\"\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649-849x566.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg 1600w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>bonus: 32 methods you can use to get a response.<\/strong><\/p>\n<p><i>by rob nixon<\/i><\/p>\n<p>the overall (and desired) objective of marketing functions in an accounting firm is to generate leads. lots of leads. the more marketing you do, the more leads you get, the more choices you have!<\/p>\n<blockquote><p><b>more on strategy:<\/b> <a href=\"\/\/www.g005e.com\/2017\/03\/13\/growing-client-database\/\">growing your client database<\/a> | <a href=\"\/\/www.g005e.com\/2017\/03\/06\/how-to-dominate-the-internet\/\">how to dominate the internet<\/a> | <a href=\"\/\/www.g005e.com\/2017\/02\/13\/marketing-objectives-determine-marketing-amount\/\">marketing objectives determine marketing amount<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/23\/what-products-should-you-create\/\">what products should you create?<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/02\/keep-watchful-eye-clients\/\">keep a watchful eye on clients<\/a> | <a href=\"\/\/www.g005e.com\/2016\/12\/12\/rewards-go-far-beyond-money\/\">rewards go far beyond money<\/a> | <a href=\"\/\/www.g005e.com\/2016\/11\/21\/people-still-needed-different-ways\/\">people still needed, but in different ways<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/31\/dont-let-technology-make-dumber\/\">don\u2019t let technology make you dumber<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/10\/goal-big-enough\/\">are your goals big enough?<\/a> | <a href=\"\/\/www.g005e.com\/2016\/09\/12\/compliance-is-a-commodity\/\">finding new opportunity in compliance services<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/22\/offshoring-shaking-accounting\/\">how offshoring is shaking up accounting<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2017\/03\/20\/marketing-must-generate-leads\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>there are two types of marketing people \u2013 brand-oriented or direct response.<br \/>\n <a href=\"\/\/www.g005e.com\/2017\/03\/20\/marketing-must-generate-leads\/#more-51397\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2017%2f03%2f20%2fmarketing-must-generate-leads%2f&amp;t=marketing+must+generate+leads'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2017%2f03%2f20%2fmarketing-must-generate-leads%2f&amp;title=marketing+must+generate+leads&amp;summary=bonus%3a+32+methods+you+can+use+to+get+a+response.%0d%0a%0d%0aby+rob+nixon%0d%0a%0d%0athe+overall+%28and+desired%29+objective+of+marketing+functions+in+an+accounting+firm+is+to+generate+leads.+lots+of+leads.+the+more+marketing+you+do%2c+the+more+leads+you+get%2c+the+more+choices+you+have%21%0d%0amore+on+strategy%3a+growing+your+client+database+%7c+how+to'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2017%2f03%2f20%2fmarketing-must-generate-leads%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20marketing%20must%20generate%20leads&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2017\/03\/20\/marketing-must-generate-leads\/\" title=\"email this: marketing must generate leads \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-46784\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649-424x283.jpg\" alt=\"\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649-849x566.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/01\/employeescircles_dollarphotoclub_81712649.jpg 1600w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a>bonus: 32 methods you can use to get a response.<\/strong><\/p>\n<p><i>by rob nixon<\/i><\/p>\n<p>the overall (and desired) objective of marketing functions in an accounting firm is to generate leads. lots of leads. the more marketing you do, the more leads you get, the more choices you have!<\/p>\n<blockquote>\n<p><b>more on strategy:<\/b> <a href=\"\/\/www.g005e.com\/2017\/03\/13\/growing-client-database\/\">growing your client database<\/a> | <a href=\"\/\/www.g005e.com\/2017\/03\/06\/how-to-dominate-the-internet\/\">how to dominate the internet<\/a> | <a href=\"\/\/www.g005e.com\/2017\/02\/13\/marketing-objectives-determine-marketing-amount\/\">marketing objectives determine marketing amount<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/23\/what-products-should-you-create\/\">what products should you create?<\/a> | <a href=\"\/\/www.g005e.com\/2017\/01\/02\/keep-watchful-eye-clients\/\">keep a watchful eye on clients<\/a> | <a href=\"\/\/www.g005e.com\/2016\/12\/12\/rewards-go-far-beyond-money\/\">rewards go far beyond money<\/a> | <a href=\"\/\/www.g005e.com\/2016\/11\/21\/people-still-needed-different-ways\/\">people still needed, but in different ways<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/31\/dont-let-technology-make-dumber\/\">don\u2019t let technology make you dumber<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/10\/goal-big-enough\/\">are your goals big enough?<\/a> | <a href=\"\/\/www.g005e.com\/2016\/09\/12\/compliance-is-a-commodity\/\">finding new opportunity in compliance services<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/22\/offshoring-shaking-accounting\/\">how offshoring is shaking up accounting<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2017\/03\/20\/marketing-must-generate-leads\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>there are two types of marketing people \u2013 brand-oriented or direct response.<br \/>\n <a href=\"\/\/www.g005e.com\/2017\/03\/20\/marketing-must-generate-leads\/#more-51397\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2017%2f03%2f20%2fmarketing-must-generate-leads%2f&amp;t=marketing+must+generate+leads'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2017%2f03%2f20%2fmarketing-must-generate-leads%2f&amp;title=marketing+must+generate+leads&amp;summary=bonus%3a+32+methods+you+can+use+to+get+a+response.%0d%0a%0d%0aby+rob+nixon%0d%0a%0d%0athe+overall+%28and+desired%29+objective+of+marketing+functions+in+an+accounting+firm+is+to+generate+leads.+lots+of+leads.+the+more+marketing+you+do%2c+the+more+leads+you+get%2c+the+more+choices+you+have%21%0d%0amore+on+strategy%3a+growing+your+client+database+%7c+how+to'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li 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generate leads \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1840,"featured_media":49750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,9],"tags":[],"class_list":["post-51397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-strategy","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>marketing must generate leads - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2017\/03\/20\/marketing-must-generate-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"marketing must generate leads - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2017\/03\/20\/marketing-must-generate-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" 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