{"id":51327,"date":"2017-02-20t18:11:17","date_gmt":"2017-02-20t23:11:17","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=51327"},"modified":"2017-02-24t08:17:32","modified_gmt":"2017-02-24t13:17:32","slug":"growth-strategies-think-channels-not-referrals","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/02\/20\/growth-strategies-think-channels-not-referrals\/","title":{"rendered":"growth strategies: think channels, not referrals"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-51328\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/abstract-business-concept_7ju8lb_l-424x318.jpg\" alt=\"\" width=\"424\" height=\"318\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/abstract-business-concept_7ju8lb_l-424x318.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/abstract-business-concept_7ju8lb_l.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/abstract-business-concept_7ju8lb_l.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/abstract-business-concept_7ju8lb_l-768x576.jpg 768w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/abstract-business-concept_7ju8lb_l-849x637.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/abstract-business-concept_7ju8lb_l.jpg 1600w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/>just as cpas apply rigorous discipline to deliver services, so too can firms achieve growth.<\/strong><\/p>\n<p><em>by gale crosley<\/em><br \/>\n<em>crosley co.<\/em><\/p>\n<p>you know the services your firm has to offer and you know who your target buyer is. in order to drive growth you need to align these elements in an act of strategic matchmaking. if you\u2019ve been relying on referrals as a way to achieve this you\u2019re operating with about one-and-a-half hands tied behind your back.<\/p>\n<blockquote><p><strong>more crosley:<\/strong> <a href=\"\/\/www.g005e.com\/2016\/12\/11\/map-crosley\/\">survey: technology will solve labor shortages<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2016\/07\/27\/four-part-plan-re-ignite-revenue-growth\/\">four-part plan to re-ignite revenue growth<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/2016\/07\/02\/not-all-fish-need-audits\/\">not all fish need audits<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2016\/01\/07\/leading-growth-in-todays-marketplace\/\">the 4 new growth engines in today\u2019s marketplace<\/a>\u00a0\u00a0|\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2015\/11\/14\/audit-world-changing\/\">change catches up with auditors<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2015\/10\/13\/the-6-elements-to-sustainable-growth-for-cpa-firms\/\">the 6 elements to sustainable growth for cpa firms<\/a>\u00a0 |\u00a0<a href=\"\/\/www.g005e.com\/2015\/02\/11\/jody-padars-new-vision-new-accounting\/\">jody padar\u2019s new vision for the \u2018new accounting\u2019<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2014\/10\/16\/reality-check-achieving-world-class-growth-requires-real-world-intelligence\/\">reality check: achieving world-class growth requires real-world intelligence<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2014\/02\/18\/crosley-evolution\/\">crosley: the new growth evolution<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2013\/12\/11\/ready-to-make-the-leap-from-accountant-to-consultant\/\">expand your vision and expand your business<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2013\/09\/03\/leveraging-leadership-a-new-way-of-looking-at-growth\/\">leveraging leadership: a new way of looking at growth<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2013\/07\/23\/are-you-creating-a-sustainable-firm\/\">are you creating a sustainable firm?<\/a>\u00a0 |<\/p>\n<p><strong>video:<\/strong>\u00a0<a href=\"\/\/www.g005e.com\/2014\/03\/14\/crosley-elements-of-strategy\/\">the three elements of growth strategy<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2014\/03\/02\/crosley-business-model\/\">defining the new business model<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2015\/02\/25\/3-hallmarks-new-accounting-business\/\">the 3 hallmarks of the \u2018new accounting\u2019 business<\/a><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #ddb51f;\">exclusively for pro members. <a style=\"color: #ddb51f;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2017\/02\/20\/growth-strategies-think-channels-not-referrals\/\">log in here<\/a> or <a class=\"external\" style=\"color: #ddb51f;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\">2022世界杯足球排名 today<\/a>.<\/span><\/strong><\/p><\/blockquote>\n<p>the required firepower cannot be unleashed by occasional meetings and introductions. instead you need to energize your efforts by cultivating focused channels of distribution. this will take your efforts from tactical to strategic and lead to a more powerful growth experience.<\/p>\n<p>a distribution channel is the way you find your buyers and they find you in large numbers. distribution channels are the individuals, businesses, organizations, websites, events, publications and places your buyers prefer. the possibilities are limited only by your knowledge of your prospective buyers and your ability to seek them out. the best channels are those your competitors have never considered. <a href=\"\/\/www.g005e.com\/2017\/02\/20\/growth-strategies-think-channels-not-referrals\/#more-51327\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-51328\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/abstract-business-concept_7ju8lb_l-424x318.jpg\" alt=\"\" width=\"424\" height=\"318\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/abstract-business-concept_7ju8lb_l-424x318.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/abstract-business-concept_7ju8lb_l.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/abstract-business-concept_7ju8lb_l.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/abstract-business-concept_7ju8lb_l-768x576.jpg 768w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/abstract-business-concept_7ju8lb_l-849x637.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/abstract-business-concept_7ju8lb_l.jpg 1600w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/>just as cpas apply rigorous discipline to deliver services, so too can firms achieve growth.<\/strong><\/p>\n<p><em>by gale crosley<\/em><br \/>\n<em>crosley co.<\/em><\/p>\n<p>you know the services your firm has to offer and you know who your target buyer is. in order to drive growth you need to align these elements in an act of strategic matchmaking. if you\u2019ve been relying on referrals as a way to achieve this you\u2019re operating with about one-and-a-half hands tied behind your back.<\/p>\n<blockquote>\n<p><strong>more crosley:<\/strong> <a href=\"\/\/www.g005e.com\/2016\/12\/11\/map-crosley\/\">survey: technology will solve labor shortages<\/a>\u00a0 | \u00a0<a href=\"\/\/www.g005e.com\/2016\/07\/27\/four-part-plan-re-ignite-revenue-growth\/\">four-part plan to re-ignite revenue growth<\/a>\u00a0 |\u00a0 <a href=\"\/\/www.g005e.com\/2016\/07\/02\/not-all-fish-need-audits\/\">not all fish need audits<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2016\/01\/07\/leading-growth-in-todays-marketplace\/\">the 4 new growth engines in today\u2019s marketplace<\/a>\u00a0\u00a0|\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2015\/11\/14\/audit-world-changing\/\">change catches up with auditors<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2015\/10\/13\/the-6-elements-to-sustainable-growth-for-cpa-firms\/\">the 6 elements to sustainable growth for cpa firms<\/a>\u00a0 |\u00a0<a href=\"\/\/www.g005e.com\/2015\/02\/11\/jody-padars-new-vision-new-accounting\/\">jody padar\u2019s new vision for the \u2018new accounting\u2019<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2014\/10\/16\/reality-check-achieving-world-class-growth-requires-real-world-intelligence\/\">reality check: achieving world-class growth requires real-world intelligence<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2014\/02\/18\/crosley-evolution\/\">crosley: the new growth evolution<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2013\/12\/11\/ready-to-make-the-leap-from-accountant-to-consultant\/\">expand your vision and expand your business<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2013\/09\/03\/leveraging-leadership-a-new-way-of-looking-at-growth\/\">leveraging leadership: a new way of looking at growth<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2013\/07\/23\/are-you-creating-a-sustainable-firm\/\">are you creating a sustainable firm?<\/a>\u00a0 |<\/p>\n<p><strong>video:<\/strong>\u00a0<a href=\"\/\/www.g005e.com\/2014\/03\/14\/crosley-elements-of-strategy\/\">the three elements of growth strategy<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2014\/03\/02\/crosley-business-model\/\">defining the new business model<\/a>\u00a0 |\u00a0\u00a0<a href=\"\/\/www.g005e.com\/2015\/02\/25\/3-hallmarks-new-accounting-business\/\">the 3 hallmarks of the \u2018new accounting\u2019 business<\/a><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #ddb51f;\">exclusively for pro members. <a style=\"color: #ddb51f;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2017\/02\/20\/growth-strategies-think-channels-not-referrals\/\">log in here<\/a> or <a class=\"external\" style=\"color: #ddb51f;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\">2022世界杯足球排名 today<\/a>.<\/span><\/strong><\/p>\n<\/blockquote>\n<p>the required firepower cannot be unleashed by occasional meetings and introductions. instead you need to energize your efforts by cultivating focused channels of distribution. this will take your efforts from tactical to strategic and lead to a more powerful growth experience.<\/p>\n<p>a distribution channel is the way you find your buyers and they find you in large numbers. distribution channels are the individuals, businesses, organizations, websites, events, publications and places your buyers prefer. the possibilities are limited only by your knowledge of your prospective buyers and your ability to seek them out. the best channels are those your competitors have never considered. <a href=\"\/\/www.g005e.com\/2017\/02\/20\/growth-strategies-think-channels-not-referrals\/#more-51327\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1348,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254,2271,3120],"tags":[],"class_list":["post-51327","post","type-post","status-publish","format-standard","hentry","category-growth","category-marketing","category-pro-member-exclusive","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>growth strategies: think channels, not referrals - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2017\/02\/20\/growth-strategies-think-channels-not-referrals\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"growth strategies: think channels, not referrals - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2017\/02\/20\/growth-strategies-think-channels-not-referrals\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" 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