{"id":51327,"date":"2017-02-20t18:11:17","date_gmt":"2017-02-20t23:11:17","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=51327"},"modified":"2017-02-24t08:17:32","modified_gmt":"2017-02-24t13:17:32","slug":"growth-strategies-think-channels-not-referrals","status":"publish","type":"post","link":"\/\/www.g005e.com\/2017\/02\/20\/growth-strategies-think-channels-not-referrals\/","title":{"rendered":"growth strategies: think channels, not referrals"},"content":{"rendered":"

\"\"just as cpas apply rigorous discipline to deliver services, so too can firms achieve growth.<\/strong><\/p>\n

by gale crosley<\/em>
\ncrosley co.<\/em><\/p>\n

you know the services your firm has to offer and you know who your target buyer is. in order to drive growth you need to align these elements in an act of strategic matchmaking. if you\u2019ve been relying on referrals as a way to achieve this you\u2019re operating with about one-and-a-half hands tied behind your back.<\/p>\n

more crosley:<\/strong> survey: technology will solve labor shortages<\/a>\u00a0 | \u00a0four-part plan to re-ignite revenue growth<\/a>\u00a0 |\u00a0 not all fish need audits<\/a>\u00a0 |\u00a0\u00a0the 4 new growth engines in today\u2019s marketplace<\/a>\u00a0\u00a0|\u00a0\u00a0change catches up with auditors<\/a>\u00a0 |\u00a0\u00a0the 6 elements to sustainable growth for cpa firms<\/a>\u00a0 |\u00a0jody padar\u2019s new vision for the \u2018new accounting\u2019<\/a>\u00a0 |\u00a0\u00a0reality check: achieving world-class growth requires real-world intelligence<\/a>\u00a0 |\u00a0\u00a0crosley: the new growth evolution<\/a>\u00a0 |\u00a0\u00a0expand your vision and expand your business<\/a>\u00a0 |\u00a0\u00a0leveraging leadership: a new way of looking at growth<\/a>\u00a0 |\u00a0\u00a0are you creating a sustainable firm?<\/a>\u00a0 |<\/p>\n

video:<\/strong>\u00a0the three elements of growth strategy<\/a>\u00a0 |\u00a0\u00a0defining the new business model<\/a>\u00a0 |\u00a0\u00a0the 3 hallmarks of the \u2018new accounting\u2019 business<\/a><\/p>\n

\"goprocpa.com\"exclusively for pro members. log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/strong><\/p><\/blockquote>\n

the required firepower cannot be unleashed by occasional meetings and introductions. instead you need to energize your efforts by cultivating focused channels of distribution. this will take your efforts from tactical to strategic and lead to a more powerful growth experience.<\/p>\n

a distribution channel is the way you find your buyers and they find you in large numbers. distribution channels are the individuals, businesses, organizations, websites, events, publications and places your buyers prefer. the possibilities are limited only by your knowledge of your prospective buyers and your ability to seek them out. the best channels are those your competitors have never considered. read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\"just as cpas apply rigorous discipline to deliver services, so too can firms achieve growth.<\/strong><\/p>\n

by gale crosley<\/em>
\ncrosley co.<\/em><\/p>\n

you know the services your firm has to offer and you know who your target buyer is. in order to drive growth you need to align these elements in an act of strategic matchmaking. if you\u2019ve been relying on referrals as a way to achieve this you\u2019re operating with about one-and-a-half hands tied behind your back.<\/p>\n

\n

more crosley:<\/strong> survey: technology will solve labor shortages<\/a>\u00a0 | \u00a0four-part plan to re-ignite revenue growth<\/a>\u00a0 |\u00a0 not all fish need audits<\/a>\u00a0 |\u00a0\u00a0the 4 new growth engines in today\u2019s marketplace<\/a>\u00a0\u00a0|\u00a0\u00a0change catches up with auditors<\/a>\u00a0 |\u00a0\u00a0the 6 elements to sustainable growth for cpa firms<\/a>\u00a0 |\u00a0jody padar\u2019s new vision for the \u2018new accounting\u2019<\/a>\u00a0 |\u00a0\u00a0reality check: achieving world-class growth requires real-world intelligence<\/a>\u00a0 |\u00a0\u00a0crosley: the new growth evolution<\/a>\u00a0 |\u00a0\u00a0expand your vision and expand your business<\/a>\u00a0 |\u00a0\u00a0leveraging leadership: a new way of looking at growth<\/a>\u00a0 |\u00a0\u00a0are you creating a sustainable firm?<\/a>\u00a0 |<\/p>\n

video:<\/strong>\u00a0the three elements of growth strategy<\/a>\u00a0 |\u00a0\u00a0defining the new business model<\/a>\u00a0 |\u00a0\u00a0the 3 hallmarks of the \u2018new accounting\u2019 business<\/a><\/p>\n

\"goprocpa.com\"exclusively for pro members. log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/strong><\/p>\n<\/blockquote>\n

the required firepower cannot be unleashed by occasional meetings and introductions. instead you need to energize your efforts by cultivating focused channels of distribution. this will take your efforts from tactical to strategic and lead to a more powerful growth experience.<\/p>\n

a distribution channel is the way you find your buyers and they find you in large numbers. distribution channels are the individuals, businesses, organizations, websites, events, publications and places your buyers prefer. the possibilities are limited only by your knowledge of your prospective buyers and your ability to seek them out. the best channels are those your competitors have never considered. read more →<\/a><\/p>\n","protected":false},"author":1348,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254,2271,3120],"tags":[],"class_list":["post-51327","post","type-post","status-publish","format-standard","hentry","category-growth","category-marketing","category-pro-member-exclusive","membership-content","access-restricted"],"acf":[],"yoast_head":"\ngrowth strategies: think channels, not referrals - 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