{"id":5062,"date":"2009-12-07t10:10:52","date_gmt":"2009-12-07t14:10:52","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=5062"},"modified":"2024-11-19t21:49:13","modified_gmt":"2024-11-20t02:49:13","slug":"the-top-recession-lesson-for-2010","status":"publish","type":"post","link":"\/\/www.g005e.com\/2009\/12\/07\/the-top-recession-lesson-for-2010\/","title":{"rendered":"the top recession lesson for 2010"},"content":{"rendered":"

lesson #1: reading situations clearly and quickly, without rose-colored glasses. next question: what to expect for 2010? join the survey; see the results.<\/a><\/strong><\/p>\n

by rick telberg
\nat large<\/em><\/p>\n

while some accountants and cpa firms have been reacting to the business downturn by hunkering down, a few notable firms and their enterprising leaders are finding new opportunities for growth. their strategies provide clues to success in the new economic environment of 2010.<\/p>\n

local firms like fitts, roberts & co. p.c. in houston; meyners & co. in albuquerque, n.m.; and barfield, murphy, shank & smith in birmingham, ala., are seizing opportunities to improve operations, upgrade staff, win new business and gain market share. their stories emerged from a panel discussion i moderated at the annual cch user conference.<\/p>\n\n\n\n
\n

forecast 2010<\/strong><\/p>\n

what to expect. how to get ready.<\/strong><\/p>\n

join the survey; get the results<\/a>.<\/strong><\/p>\n

ree. confidential.)<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"\"<\/a>
malott<\/figcaption><\/figure>\n

to be sure, none of the firms has been immune to layoffs. but partners at each firm believe their firms are stronger now than before.<\/p>\n

bruce malott, managing partner at meyners & co., acknowledged \u201cpeople are afraid.\u201d clients are skittish. even a fortune 1000 prospect that he thought he had locked up for state and local tax planning work put the deal on hold as part of a general corporate freeze on new spending. \u201cand we\u2019d have saved them millions,\u201d an incredulous malott said.<\/p>\n

still, at the end of this business cycle, malott expects to have a bigger, better client list than before.<\/p>\n

malott is offering prospects a free \u201ctax optimizer\u201d engagement, in which his staffers may spend two days probing the company\u2019s state, local and federal tax issues. \u201cthere\u2019s always something to find,\u201d he says. \u201cand sometimes you get the business.\u201d in one case, his team found a way to save a prospect $1 million; they were hired on the spot.<\/p>\n

\"\"<\/a>
roberts<\/figcaption><\/figure>\n

at fitts, roberts & co., tax partner and it chief kay parker said recovery begins with \u201covercoming partner fear and inertia.\u201d that done, the firm is adding new talent in strategically important areas. at the same time, costs are coming down. for example, her firm is taking advantage of lowered prices on rent and their broadband connection.<\/p>\n

\"\"<\/a>
roberts<\/figcaption><\/figure>\n

at barfield, murphy, shank & smith, managing partner don murphy is working with staffers to help them understand the effects of the business downturn on the community, their clients and the firm. it\u2019s essential, he said, for staffers at every level to understand as much as possible about the economics of a cpa firm. it makes them better businesspeople and gives them a deeper bond with the firm.<\/p>\n

each of these firms moved fast to adjust spending and refocus growth\u00a0strategies.<\/p>\n

barfield, murphy, shank & smith, for instance, quickly assembled a special team of firm experts to deal with clients facing particularly severe difficulty. they call it the turnaround services committee, or tasc force. headed by each of the firm\u2019s three founding shareholders, the tasc force provides services such as business health checkups, financial benchmarking, human resource management, credit underwriting data assistance, cash flow projections and cost control.<\/p>\n

fitts, roberts & co. p.c. has snapped up talent in business valuation and state and local tax and maintains quarterly marketing meetings guided by a consultant to stay on top of new opportunities.<\/p>\n

you can glean a few good lessons from these firms in being adaptive, agile and aggressive. the first lesson: read the situation without rose-colored glasses and react quickly. next week, we\u2019ll gather a few more lessons from these savvy cpas.<\/p>\n

busy season forecast: <\/strong>what to expect? how to gear up?\u00a0join the survey; get the results<\/a>.<\/p>\n

comments: <\/strong>rants, raves, questions, ideas?\u00a0e-mail rick telberg<\/a>.<\/p>\n

copyright 2009 aicpa. used with permission.<\/h6>\n","protected":false},"excerpt":{"rendered":"

lesson #1: reading situations clearly and quickly, without rose-colored glasses. next question: what to expect for 2010? join the survey; see the results. by rick telberg at large while some accountants and cpa firms have been reacting to the business … continued<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"129943,134148,133457,131559,130682,136410","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2259,1908,5,9],"tags":[252,575,79,26,570],"class_list":["post-5062","post","type-post","status-publish","format-standard","hentry","category-leadership","category-management","category-outlook","category-strategy","tag-recession","tag-leadership","tag-marketing","tag-practice-management","tag-strategy"],"acf":[],"yoast_head":"\nthe top recession lesson for 2010 - 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