{"id":50598,"date":"2016-12-26t05:00:02","date_gmt":"2016-12-26t10:00:02","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=50598"},"modified":"2019-02-26t08:06:54","modified_gmt":"2019-02-26t13:06:54","slug":"clients-really-stay","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/12\/26\/clients-really-stay\/","title":{"rendered":"why clients really stay"},"content":{"rendered":"
<\/a>focus on retention should turn into referrals.<\/strong> by rob nixon<\/i><\/p>\n most firms have a high retention rate per client. that means their clients stay clients of the firm for a long period of time. somehow the accounting profession has got most of their clients bluffed that it is hard to change accountants. it\u2019s actually not.<\/p>\n more on strategy:<\/b> people still needed, but in different ways<\/a> | don\u2019t let technology make you dumber<\/a> | are your goals big enough?<\/a> | finding new opportunity in compliance services<\/a> | how offshoring is shaking up accounting<\/a> | the profession disrupted: compliance commoditized<\/a> partners will argue that clients remain with the firm because of the great relationship they have with their clients. i beg to differ. how can you have a great relationship with someone when you see them once or twice per year? <\/a>focus on retention should turn into referrals.<\/strong> by rob nixon<\/i><\/p>\n most firms have a high retention rate per client. that means their clients stay clients of the firm for a long period of time. somehow the accounting profession has got most of their clients bluffed that it is hard to change accountants. it\u2019s actually not.<\/p>\n more on strategy:<\/b> people still needed, but in different ways<\/a> | don\u2019t let technology make you dumber<\/a> | are your goals big enough?<\/a> | finding new opportunity in compliance services<\/a> | how offshoring is shaking up accounting<\/a> | the profession disrupted: compliance commoditized<\/a> partners will argue that clients remain with the firm because of the great relationship they have with their clients. i beg to differ. how can you have a great relationship with someone when you see them once or twice per year?
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