{"id":50507,"date":"2016-12-14t05:00:50","date_gmt":"2016-12-14t10:00:50","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=50507"},"modified":"2017-09-08t06:03:08","modified_gmt":"2017-09-08t10:03:08","slug":"how-to-engage-with-influencers","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/12\/14\/how-to-engage-with-influencers\/","title":{"rendered":"how to engage with social media influencers"},"content":{"rendered":"

\"businessman<\/a>bonus: worksheets on strategy, channels, monitoring and more.<\/strong>
\n<\/i><\/p>\n

by becky livingston<\/i>
\nthe accountant\u2019s social media handbook<\/i><\/a><\/p>\n

engaging with influencers helps a firm\u2019s brand to reach its target audience through well-respected and trusted sources. amplification for your brand may not happen without leveraging an influencer network.<\/p>\n

more on social media:<\/b> how to set your firm\u2019s social media foundation<\/a> | how to use social media analytics<\/a> | what someone else\u2019s influence means to you<\/a> | get people to your landing page<\/a> | content categories and how to leverage them<\/a> | how to manage social media in 22 minutes a day<\/a> | use finesse in sharing, scheduling content<\/a> | how to schedule and manage social media activity<\/a> | how to craft a social media profile<\/a> | what is social media?<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

social media influencers are people or companies in your industry or your clients\u2019 industries who have a big influence via social media. people trust their name and tend to go to them for industry-related questions and research.
\n<\/p>\n

what makes this so important to you is that having a meaningful relationship with these influencers can drastically improve your credibility, as well as give you high-quality publicity for your firm. it\u2019s basically free advertising for your firm. it also increases your firm\u2019s influence via social media.<\/p>\n

in a kissmetrics article, jay baer\u00a0\u2013 an american marketing consultant, speaker and the author of the new york times bestselling book, “youtility” \u2013 is quoted as saying, \u201ctrue influence drives action, not just awareness.\u201d<\/a><\/p>\n

that\u2019s how you need to think about the people you connect with who are sharing your branded content and message. they are people who are not only connected, but also drive a forward-thinking vision for the profession, industry or marketing vertical you want to be found in.<\/p>\n

digital influence marketing<\/h3>\n

dayna rothman provided this digital influence definition, \u201c[it] is the ability to create an effect, change opinions and behaviors, and drive measurable outcomes online \u2013 largely as the result of social networking.\u201d<\/a><\/p>\n

according to marketo, \u201cdigital influencers are leaders within their communities, with powerful social networks and industrywide credibility. plus, they are often willing to connect with brands relevant to their field of expertise.\u201d<\/a><\/p>\n

what does this mean for you? <\/strong><\/p>\n

these people are the ones others are talking about and to within an industry or in the profession, e.g., within the accounting profession it may include people such as jason blumer, founder and ceo, thriveal network; gary boomer, ceo, boomer consulting; jim bourke, cpa, citp, withum; david cieslak, principal, arxis technology, tom hood, ceo and executive director, macpa; randy johnston, partner, k2 enterprises, ceo nmgi; rita keller, president, keller advisors; jody padar, ceo and principal, new vision cpa group; and so many more.<\/p>\n

the 2015 top 100 accounting influencers list may be found online at accounting today\u2019s 2015 top most influential people in accounting<\/a>.<\/p>\n

why is it important?<\/strong><\/p>\n

in 2014, 92 percent of consumers trusted their friends and family more than advertisements, which caused them to be more likely to purchase based on recommendations.<\/a><\/p>\n

just think about how this could impact your firm\u2019s brand. if people are more likely to seek recommendations from friends and family, how likely are they to recommend your brand? if no one knows about your firm, mentioning your firm\u2019s name is very unlikely. however, if people who are relevant in your client\u2019s industry are sharing content from your firm because it\u2019s well crafted and provides solutions to problems, the chance of your target audience knowing you has increased.<\/p>\n

but, by how much has it increased? in some cases it could increase by as much as 16 times that of a paid advertisement.<\/a><\/p>\n

where do you find them?<\/strong><\/p>\n

there are many social media listening tools to help you find influencers. without social media monitoring, however, the task may be nearly impossible. here are some tips to help you get started.<\/p>\n

research hashtags<\/h3>\n

create a list of the key hashtags used within an industry. for example, if your firm wanted to expand its reach in the construction industry, the first step would be to find hashtags that are prominent on social media for that industry. by simply entering \u201ctop construction hashtags\u201d into a search engine, i found the following relevant results. i put relevant terms in bold. those terms could be phrases to create problem-solving content directed toward this audience:<\/p>\n

#hvac #designandbuild #carpenter #constructionlife #journeyman #constructionproblems #safetyfirst #foremanproblems #successfulforeman #generalcontractors #sitework #remodeling<\/p>\n

once you have a list of hashtags, enter them into an automation tool, such as hootsuite, traackr or keyhole to find out who is talking about the topic. monitor this list of influencers to make sure they align with your brand, and the topic you plan to share.<\/p>\n

then, create an influencer twitter list to send content directly to via a twitter list tweet. here\u2019s how.<\/p>\n

    \n
  1. log in to your twitter account.<\/li>\n
  2. click the account icon (avatar) and choose \u201clists.\u201d<\/li>\n
  3. on the right sidebar, choose \u201ccreate new list.\u201d<\/li>\n
  4. name the list and add a description. be sure to set the privacy if you do not want others to follow your list.<\/li>\n
  5. populate the list with influencers\u2019 handles by visiting an influencer’s twitter profile, clicking the gear icon and choosing \u201cadd or remove from lists.\u201d<\/li>\n
  6. check the list box the person will be added to.<\/li>\n
  7. once the list is created, a tweet to the list would include your handle (username) plus the list name, e.g., @bm_livingston\/coolcpas. the tweet would only go to those on the list that i had previously added.<\/li>\n<\/ol>\n

    one thing to keep in mind is everyone is not on twitter. you may also use hashtags in just about any other social media platform. however, creating lists is either not an option on most platforms, or may be more difficult to use.<\/p>\n

    google plus does allow for a listlike feature. it\u2019s called circles. in that platform you would create circles for content you want to share only with certain people. in the marketing industry, we call is segmenting. you would then share the content only with a preloaded circle of people.<\/p>\n

    facebook and linkedin have groups. you could create a group or join a group on either platform. if you create a group, you need to invite people to it rather than adding them yourself. if you join a group, be sure to follow any posting guidelines for the group so you\/your content does not get marked as spam.<\/p>\n

    alerts<\/strong><\/p>\n

    setting alerts on influencer names helps you to know<\/p>\n