{"id":50506,"date":"2016-12-07t05:00:18","date_gmt":"2016-12-07t10:00:18","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=50506"},"modified":"2017-05-02t12:30:36","modified_gmt":"2017-05-02t16:30:36","slug":"social-media-enable-contain","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/12\/07\/social-media-enable-contain\/","title":{"rendered":"turn employees into social media advocates"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/12\/youngwomantablet_dm_03242016_1485.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-50760\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/12\/youngwomantablet_dm_03242016_1485-424x283.jpg\" alt=\"young woman using her tablet computer\" width=\"424\" height=\"283\" \/><\/a>this requires as much planning as any other firm endeavor.<\/strong><i><br \/>\n<\/i><\/p>\n<p><i>by becky livingston<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/bl-smm\/\"><i>the accountant\u2019s social media handbook<\/i><\/a><\/p>\n<p>there are two schools of thought when it comes to employee advocacy programs:<\/p>\n<ul>\n<li>those that <em>enable<\/em>, increasing reach and participation, and<\/li>\n<li>those that must be <em>contained<\/em> due to regulatory considerations, such as in the financial services, legal, insurance or medical professions.<\/li>\n<\/ul>\n<blockquote><p><b>more on social media:<\/b> <a href=\"\/\/www.g005e.com\/2016\/11\/30\/set-firms-social-media-foundation\/\">how to set your firm\u2019s social media foundation<\/a> | <a href=\"\/\/www.g005e.com\/2016\/11\/23\/employees-biggest-fans\/\">10 steps to creating employee brand advocates with social media<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/12\/social-sentiment-care\/\">what \u2018social sentiment\u2019 is and why you should care<\/a> | <a href=\"\/\/www.g005e.com\/2016\/09\/21\/what-a-community-manager-does\/\">what a \u2018community manager\u2019 does<\/a> | <a href=\"\/\/www.g005e.com\/2016\/07\/20\/set-social-media-plan\/\">how to set up a social media plan<\/a> | <a href=\"\/\/www.g005e.com\/2016\/06\/08\/tailor-content-to-social-media-platform\/\">tailor content to social media platform<\/a> | <a href=\"\/\/www.g005e.com\/2016\/04\/27\/which-social-media-should-you-use\/\">which social media should you use?<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2016\/12\/07\/social-media-enable-contain\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>regulated professions, such as financial services, must follow certain guidelines when leveraging social media methodologies to promote the organization or firm. in this case, leveraging tools and technology to help listen and to monitor what is being said, commented on and shared by employees is extremely important. security is the foundation for this model.<br \/>\n <a href=\"\/\/www.g005e.com\/2016\/12\/07\/social-media-enable-contain\/#more-50506\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2016%2f12%2f07%2fsocial-media-enable-contain%2f&amp;t=turn+employees+into+social+media+advocates'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2016%2f12%2f07%2fsocial-media-enable-contain%2f&amp;title=turn+employees+into+social+media+advocates&amp;summary=this+requires+as+much+planning+as+any+other+firm+endeavor.%0d%0a%0d%0a%0d%0aby+becky+livingston%0d%0athe+accountant%e2%80%99s+social+media+handbook%0d%0a%0d%0athere+are+two+schools+of+thought+when+it+comes+to+employee+advocacy+programs%3a%0d%0a%0d%0a+%09those+that+enable%2c+increasing+reach+and+participation%2c+and%0d%0a+%09those+that+must+be+contained+due+to+regulatory'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2016%2f12%2f07%2fsocial-media-enable-contain%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20turn%20employees%20into%20social%20media%20advocates&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2016\/12\/07\/social-media-enable-contain\/\" title=\"email this: turn employees into social media advocates \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/12\/youngwomantablet_dm_03242016_1485.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-50760\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/12\/youngwomantablet_dm_03242016_1485-424x283.jpg\" alt=\"young woman using her tablet computer\" width=\"424\" height=\"283\" \/><\/a>this requires as much planning as any other firm endeavor.<\/strong><i><br \/>\n<\/i><\/p>\n<p><i>by becky livingston<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/bl-smm\/\"><i>the accountant\u2019s social media handbook<\/i><\/a><\/p>\n<p>there are two schools of thought when it comes to employee advocacy programs:<\/p>\n<ul>\n<li>those that <em>enable<\/em>, increasing reach and participation, and<\/li>\n<li>those that must be <em>contained<\/em> due to regulatory considerations, such as in the financial services, legal, insurance or medical professions.<\/li>\n<\/ul>\n<blockquote>\n<p><b>more on social media:<\/b> <a href=\"\/\/www.g005e.com\/2016\/11\/30\/set-firms-social-media-foundation\/\">how to set your firm\u2019s social media foundation<\/a> | <a href=\"\/\/www.g005e.com\/2016\/11\/23\/employees-biggest-fans\/\">10 steps to creating employee brand advocates with social media<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/12\/social-sentiment-care\/\">what \u2018social sentiment\u2019 is and why you should care<\/a> | <a href=\"\/\/www.g005e.com\/2016\/09\/21\/what-a-community-manager-does\/\">what a \u2018community manager\u2019 does<\/a> | <a href=\"\/\/www.g005e.com\/2016\/07\/20\/set-social-media-plan\/\">how to set up a social media plan<\/a> | <a href=\"\/\/www.g005e.com\/2016\/06\/08\/tailor-content-to-social-media-platform\/\">tailor content to social media platform<\/a> | <a href=\"\/\/www.g005e.com\/2016\/04\/27\/which-social-media-should-you-use\/\">which social media should you use?<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2016\/12\/07\/social-media-enable-contain\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>regulated professions, such as financial services, must follow certain guidelines when leveraging social media methodologies to promote the organization or firm. in this case, leveraging tools and technology to help listen and to monitor what is being said, commented on and shared by employees is extremely important. security is the foundation for this model.<br \/>\n <a href=\"\/\/www.g005e.com\/2016\/12\/07\/social-media-enable-contain\/#more-50506\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2016%2f12%2f07%2fsocial-media-enable-contain%2f&amp;t=turn+employees+into+social+media+advocates'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2016%2f12%2f07%2fsocial-media-enable-contain%2f&amp;title=turn+employees+into+social+media+advocates&amp;summary=this+requires+as+much+planning+as+any+other+firm+endeavor.%0d%0a%0d%0a%0d%0aby+becky+livingston%0d%0athe+accountant%e2%80%99s+social+media+handbook%0d%0a%0d%0athere+are+two+schools+of+thought+when+it+comes+to+employee+advocacy+programs%3a%0d%0a%0d%0a+%09those+that+enable%2c+increasing+reach+and+participation%2c+and%0d%0a+%09those+that+must+be+contained+due+to+regulatory'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2016%2f12%2f07%2fsocial-media-enable-contain%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20turn%20employees%20into%20social%20media%20advocates&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2016\/12\/07\/social-media-enable-contain\/\" title=\"email this: turn employees into social media advocates \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":1364,"featured_media":45757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1363,3120,2292],"tags":[906],"class_list":["post-50506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-pro-member-exclusive","category-social-media","tag-social-media","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>turn employees into social media advocates - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2016\/12\/07\/social-media-enable-contain\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"turn employees into social media advocates - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2016\/12\/07\/social-media-enable-contain\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta 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