{"id":50217,"date":"2016-11-02t05:00:25","date_gmt":"2016-11-02t09:00:25","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=50217"},"modified":"2016-11-07t07:55:46","modified_gmt":"2016-11-07t12:55:46","slug":"social-media-policies-risks-rules","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/11\/02\/social-media-policies-risks-rules\/","title":{"rendered":"social media policies: risks and rules"},"content":{"rendered":"

\"smiling<\/a>think of it as offering guidelines, not restrictions.<\/strong><\/p>\n

by becky livingston<\/i>
\nthe accountant\u2019s social media handbook<\/i><\/a><\/p>\n

social media policies and social media guidelines have become an essential component of social media marketing strategy.<\/p>\n

more on social media:<\/b> how to use social media analytics<\/a> | what someone else\u2019s influence means to you<\/a> | get people to your landing page<\/a> | content categories and how to leverage them<\/a> | how to manage social media in 22 minutes a day<\/a> | use finesse in sharing, scheduling content<\/a> | how to schedule and manage social media activity<\/a>
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in this post, case studies, examples and tools will be shared to help you develop a social media policy that complies with the national labor relations act and is effective in your workplace, including:
\n<\/p>\n

    \n
  1. the risks of posting on personal vs. firm social networking profiles<\/li>\n
  2. free speech rights and what employers can prohibit employees from saying online<\/li>\n
  3. what type of information should be confidential, what\u2019s okay to share and how to tell the difference<\/li>\n
  4. your personal privacy rights at work and the rights employers have to monitor how their employees use social media<\/li>\n
  5. how not to infringe on the rights of copyright and intellectual property owners<\/li>\n
  6. how the ftc disclosure guidelines apply to employees who use social media for work<\/li>\n<\/ol>\n

    disclaimer: i\u2019m not a social media policy lawyer. consult with social media policy legal counsel before finalizing any social media policies within your firm. this post is meant only as a guideline.<\/em><\/p>\n

    what is a social media policy?<\/strong><\/p>\n

    according to search compliance<\/a>, a social media policy (also called a social networking policy) is a corporate code of conduct that provides guidelines for employees who post content on the internet either as part of their job or as a private person.<\/p>\n

    the goal of having a policy is to help set expectations for social media for all staff. in many case, these policies offer guidance on how employees should identify themselves on social media site, especially when representing the firm, plus what types of content may and may not be shared.<\/p>\n

    social media policy length varies by firm. some policies are several pages of legalese, while others simply post a single-page bulleted list.<\/p>\n

    why have a social media policy?<\/strong><\/p>\n

    a social media policy may be the firm\u2019s first line of defense when mitigating risk. according to social media today<\/a>, it also:<\/p>\n