{"id":50210,"date":"2016-11-18t05:00:02","date_gmt":"2016-11-18t10:00:02","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=50210"},"modified":"2016-12-05t08:33:05","modified_gmt":"2016-12-05t13:33:05","slug":"marketing-vs-sales-plunge","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/11\/18\/marketing-vs-sales-plunge\/","title":{"rendered":"what i wish i knew when i started my practice"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-50525\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo-424x283.jpg\" alt=\"word &quot;marketing&quot; highlighted above other words\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg 648w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a>they are skills you can learn. accountants are good at that, right?<\/strong><\/p>\n<p><i>by sandi leyva and michelle long<\/i><br \/>\n<a href=\"https:\/\/ne220.isrefer.com\/go\/uavc\/rtcpat\/\"><i>the ultimate accounting virtual conference<\/i><\/a><\/p>\n<p>one thing i like to focus on is just letting people understand that they do need additional skills.<\/p>\n<blockquote><p><b>more small firm growth strategies:<\/b> <a href=\"\/\/www.g005e.com\/2016\/10\/26\/best-practices-growth\/\">best practices for growth: network, specialize, share<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/12\/reconnecting-with-your-why\/\">reconnect with your why<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/24\/use-payroll-grow-client-retention\/\">use payroll to grow client retention<\/a> | <a href=\"\/\/www.g005e.com\/2016\/07\/27\/3-ways-work-less-earn\/\">3 ways to work less and earn more<\/a> | <a href=\"\/\/www.g005e.com\/2016\/06\/29\/what-to-do-when-a-client-doesnt-pay\/\">what to do when a client doesn\u2019t pay<\/a> | <a href=\"\/\/www.g005e.com\/2015\/12\/10\/46415\/\">how to handle price sensitivity<\/a> | <a href=\"\/\/www.g005e.com\/2015\/11\/19\/find-hidden-money-clients\/\">how to find hidden money for your clients<\/a> | <a href=\"\/\/www.g005e.com\/2015\/11\/02\/small-firms-can-use-value-pricing\/\">how small firms can use value pricing<\/a> | <a href=\"\/\/www.g005e.com\/2015\/10\/08\/3-killer-lead-generation-channels\/\">3 killer lead generation channels<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2016\/11\/18\/marketing-vs-sales-plunge\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>we already come with the accounting because that\u2019s our background. so we come with accounting, bookkeeping, tax or whatever it is in our background and so we have that part down.<br \/>\n <a href=\"\/\/www.g005e.com\/2016\/11\/18\/marketing-vs-sales-plunge\/#more-50210\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-50525\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo-424x283.jpg\" alt=\"word &quot;marketing&quot; highlighted above other words\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/11\/marketing_z1ubgwpo.jpg 648w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a>they are skills you can learn. accountants are good at that, right?<\/strong><\/p>\n<p><i>by sandi leyva and michelle long<\/i><br \/>\n<a href=\"https:\/\/ne220.isrefer.com\/go\/uavc\/rtcpat\/\"><i>the ultimate accounting virtual conference<\/i><\/a><\/p>\n<p>one thing i like to focus on is just letting people understand that they do need additional skills.<\/p>\n<blockquote>\n<p><b>more small firm growth strategies:<\/b> <a href=\"\/\/www.g005e.com\/2016\/10\/26\/best-practices-growth\/\">best practices for growth: network, specialize, share<\/a> | <a href=\"\/\/www.g005e.com\/2016\/10\/12\/reconnecting-with-your-why\/\">reconnect with your why<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/24\/use-payroll-grow-client-retention\/\">use payroll to grow client retention<\/a> | <a href=\"\/\/www.g005e.com\/2016\/07\/27\/3-ways-work-less-earn\/\">3 ways to work less and earn more<\/a> | <a href=\"\/\/www.g005e.com\/2016\/06\/29\/what-to-do-when-a-client-doesnt-pay\/\">what to do when a client doesn\u2019t pay<\/a> | <a href=\"\/\/www.g005e.com\/2015\/12\/10\/46415\/\">how to handle price sensitivity<\/a> | <a href=\"\/\/www.g005e.com\/2015\/11\/19\/find-hidden-money-clients\/\">how to find hidden money for your clients<\/a> | <a href=\"\/\/www.g005e.com\/2015\/11\/02\/small-firms-can-use-value-pricing\/\">how small firms can use value pricing<\/a> | <a href=\"\/\/www.g005e.com\/2015\/10\/08\/3-killer-lead-generation-channels\/\">3 killer lead generation channels<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"http:\/\/4f2bur4nuye2cgakm2rm61qk.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2016\/11\/18\/marketing-vs-sales-plunge\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>we already come with the accounting because that\u2019s our background. so we come with accounting, bookkeeping, tax or whatever it is in our background and so we have that part down.<br \/>\n <a href=\"\/\/www.g005e.com\/2016\/11\/18\/marketing-vs-sales-plunge\/#more-50210\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1749,"featured_media":49445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,2295],"tags":[1056,6,79,216,114,822],"class_list":["post-50210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-solo","tag-entrepreneur","tag-bsg-business-builder","tag-marketing","tag-sales","tag-small-firm","tag-solo","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- 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