{"id":50113,"date":"2016-09-23t12:56:57","date_gmt":"2016-09-23t16:56:57","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=50113"},"modified":"2016-10-06t07:46:31","modified_gmt":"2016-10-06t11:46:31","slug":"seven-ways-newsletter-marketing-still-works-accountants","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/09\/23\/seven-ways-newsletter-marketing-still-works-accountants\/","title":{"rendered":"seven ways newsletter marketing still works for accountants"},"content":{"rendered":"<p class=\"title\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-39359\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/magnet3people_dollarphotoclub_54104916-590x328.jpg\" alt=\"magnet drawing in three people\" width=\"407\" height=\"226\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/magnet3people_dollarphotoclub_54104916-590x328.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/magnet3people_dollarphotoclub_54104916.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/magnet3people_dollarphotoclub_54104916.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/magnet3people_dollarphotoclub_54104916-290x161.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/magnet3people_dollarphotoclub_54104916-190x105.jpg 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/magnet3people_dollarphotoclub_54104916.jpg 1600w\" sizes=\"auto, (max-width: 407px) 100vw, 407px\" \/>the formula: straight talk, no gimmicks.<\/strong><\/p>\n<p><em>by steven klinghoffer<\/em><br \/>\n<em><a href=\"http:\/\/wpicommunications.com\/\" target=\"_blank\" rel=\"nofollow\">wpi communications inc.<\/a><\/em><\/p>\n<p>marketing rules and tactics for accountants are often different from those for product and service marketers.\u00a0because reputation is everything for accountants, their most effective marketing programs use a dignified tone\u2014and a modest frequency. moreover, the audience for tax and accounting\u00a0services tends to be averse to gimmicky messages.<\/p>\n<p>no matter how rapidly the marketing world changes\u2014how quickly our tactics and tools evolve\u2014some things remain the same: quality content that educates and otherwise has an impact is certainly not outmoded. nowhere is that truer than in the marketing of professional services\u2014and it is a key driver of the ongoing relevance and effectiveness of newsletter marketing.blogs, emails, and newsletters are everywhere, but they are not all created equal. the good ones inform clients or patients and build brands for the professionals who distribute them.<\/p>\n<p>here are seven ways and reasons newsletters\u2013when executed properly\u2013work exceptionally well for services professionals, even today. <a href=\"\/\/www.g005e.com\/2016\/09\/23\/seven-ways-newsletter-marketing-still-works-accountants\/#more-50113\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"title\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-39359\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/magnet3people_dollarphotoclub_54104916-590x328.jpg\" alt=\"magnet drawing in three people\" width=\"407\" height=\"226\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/magnet3people_dollarphotoclub_54104916-590x328.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/magnet3people_dollarphotoclub_54104916.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/magnet3people_dollarphotoclub_54104916.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/magnet3people_dollarphotoclub_54104916-290x161.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/magnet3people_dollarphotoclub_54104916-190x105.jpg 190w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/02\/magnet3people_dollarphotoclub_54104916.jpg 1600w\" sizes=\"auto, (max-width: 407px) 100vw, 407px\" \/>the formula: straight talk, no gimmicks.<\/strong><\/p>\n<p><em>by steven klinghoffer<\/em><br \/>\n<em><a href=\"http:\/\/wpicommunications.com\/\" target=\"_blank\" rel=\"nofollow\">wpi communications inc.<\/a><\/em><\/p>\n<p>marketing rules and tactics for accountants are often different from those for product and service marketers.\u00a0because reputation is everything for accountants, their most effective marketing programs use a dignified tone\u2014and a modest frequency. moreover, the audience for tax and accounting\u00a0services tends to be averse to gimmicky messages.<\/p>\n<p>no matter how rapidly the marketing world changes\u2014how quickly our tactics and tools evolve\u2014some things remain the same: quality content that educates and otherwise has an impact is certainly not outmoded. nowhere is that truer than in the marketing of professional services\u2014and it is a key driver of the ongoing relevance and effectiveness of newsletter marketing.blogs, emails, and newsletters are everywhere, but they are not all created equal. the good ones inform clients or patients and build brands for the professionals who distribute them.<\/p>\n<p>here are seven ways and reasons newsletters\u2013when executed properly\u2013work exceptionally well for services professionals, even today. <a href=\"\/\/www.g005e.com\/2016\/09\/23\/seven-ways-newsletter-marketing-still-works-accountants\/#more-50113\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1893,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120],"tags":[],"class_list":["post-50113","post","type-post","status-publish","format-standard","hentry","category-marketing","category-pro-member-exclusive","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>seven ways newsletter 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research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/787107e611824c7cc21c250c96ecd34e","name":"steven klinghoffer","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/09\/steve-klinghoffer-wpi-1-100x100.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/09\/steve-klinghoffer-wpi-1-100x100.jpg","caption":"steven klinghoffer"},"description":"considered a pioneer in professional services marketing, steven klinghoffer is president of wpi communications inc., which provides newsletter marketing services to accountants, attorneys, dentists, financial 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