{"id":50062,"date":"2015-08-28t17:04:50","date_gmt":"2015-08-28t21:04:50","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=50062"},"modified":"2024-09-01t14:48:49","modified_gmt":"2024-09-01t18:48:49","slug":"aam-honors-marcus","status":"publish","type":"post","link":"\/\/www.g005e.com\/2015\/08\/28\/aam-honors-marcus\/","title":{"rendered":"aam honors bruce w. marcus, visionary professional services marketer"},"content":{"rendered":"<figure id=\"attachment_50063\" class=\"thumbnail wp-caption alignright\" style=\"width: 200px\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-50063\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/09\/aam-marcus-lifetime-hof.png\" alt=\"award named in honor of marcus\" width=\"200\" height=\"206\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/09\/aam-marcus-lifetime-hof.png 1019w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/09\/aam-marcus-lifetime-hof.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/09\/aam-marcus-lifetime-hof.png 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/09\/aam-marcus-lifetime-hof-424x437.png 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/09\/aam-marcus-lifetime-hof-768x791.png 768w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/09\/aam-marcus-lifetime-hof-849x875.png 849w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption class=\"caption wp-caption-text\">award named in honor of marcus<\/figcaption><\/figure>\n<p id=\"pagetitleh1\"><strong>visionary professional services marketer recognized by association for accounting marketing<\/strong><\/p>\n<div id=\"maincopy_contentwrapper\">\n<div class=\"row row-last row-wide clearfix\">\n<div class=\"col-md-12 column section1\">\n<div class=\"contentusercontrol\">\n<div class=\"blogs-block \">\n<div id=\"maincopy_ctl04_updatepanel3\">\n<div class=\"row\">\n<div class=\"col-md-12 \">\n<p class=\"\">the association for accounting marketing has honored the \u201cfirst professional services marketer\u201d by creating a bruce w. marcus lifetime fellowship member program.<\/p>\n<p class=\"\">effective immediately, all members of the 14-year-old aam hall of fame will become lifetime members in remembrance of bruce w. marcus. at the 2015 aam summit in orlando, florida, all present members of aam\u2019s hall of fame were also publicly recognized as bruce w. marcus lifetime fellows.<\/p>\n<p class=\"\">marcus is the author of dozens of books, including\u00a0<a href=\"\/\/www.g005e.com\/shop\/professional-services-marketing-3-0-by-bruce-w-marcus\/\">professional services marketing 3.0<\/a>, and was a longtime contributor to 卡塔尔世界杯常规比赛时间.<\/p>\n<p class=\"\"><!--more--><\/p>\n<p class=\"\">through a sponsorship provided by rick telberg, publisher of <a href=\"\/\/www.g005e.com\/\" target=\"_blank\" rel=\"noopener\">卡塔尔世界杯常规比赛时间<\/a>, each member also received a commemorative pin and a copy of marcus\u2019 final book. telberg hosted a commemorative video about marcus at the summit.<\/p>\n<p class=\"\">incoming aam president jack kolmansberger of herbein + company, inc. noted, \u201cbruce\u2019s contributions to professional services marketing cannot be underestimated.\u00a0 he established marketing\u2019s role within his firm, and served as a role model for the earliest members of aam.\u00a0 we are thrilled to continue his legacy through this program which will provide our hall of famers with direct contact back to the organization.\u00a0 we foresee increased sharing of thought leadership with the next generation of accounting marketers \u2013 something that bruce always espoused.\u201d<\/p>\n<p class=\"\">aam continued its tradition of annually inducting a new member into the hall of fame. the 2015 inductee is long-time esteemed member michelle golden, growth leader at k-coe isom.<\/p>\n<p class=\"\">bruce marcus is acknowledged as a visionary and advocate for marketing and business development as a professional function within professional services firms. marcus passed away in december 1, 2014, though his lifetime contributions continue to contribute significantly to the professional field that has been advanced by members of aam.\u00a0 through aam\u2019s connection with rick telberg, president and ceo of 卡塔尔世界杯常规比赛时间, marcus\u2019 family has expressed their appreciation for this honor.<\/p>\n<p class=\"\">his early career included tenure at then big-eight firm, peat marwick mitchell, followed by public relations, marketing executive and consultancy roles at many international accounting and law firms. his online newsletter, www.marcusletter.com, began running in 1995 and went on to become one of the most tenured newsletters on marketing for lawyers and accountants.<\/p>\n<p class=\"\">he also authored more than a dozen books including, most recently, <i>professional services marketing 3.0, <\/i>which was published in 2011.<\/p>\n<p class=\"\">marcus\u2019 influence also impacted some of the profession\u2019s subsequent visionary leaders.<\/p>\n<p class=\"\">ron baker, founder of the verasage institute, a think tank for professional knowledge firms, says: \u201cbruce marcus was a legend in the field of professional firm marketing. as someone who worked on both sides of the landmark supreme court case of <i>bates &amp; o\u2019steen<\/i> (1977)\u2014which legalized advertising and marketing in the professions\u2014he was an early pioneer in bringing sophisticated marketing strategies to the conservative professions. i am delighted to see aam is honoring bruce with the bruce marcus lifetime fellowship member program. it will keep his legacy lit in the minds of marketers everywhere, as they better the professions for posterity.\u201d<\/p>\n<p class=\"\">honorees into the bruce w. marcus hall of fame from previous years include veteran aam members julie tucek, brian falony, jayne bates, chris perrino, marsha leest, neil fauerbach,karen love, leisa gill, tracy crevar warren, sally glick, suzanne verity, howard wolosky, melinda guillemette, russ molinar, alan koltin, august aquila, edward gabrielse, warren garling, jean caragher and\u00a0adrian ornik.<\/p>\n<p class=\"\">aam hopes the remarkable career of bruce w. marcus will continue to inspire future generations of professional services marketers and their firms.<\/p>\n<p class=\"\" style=\"text-align: center;\">###<\/p>\n<p><strong>about the association for accounting marketing (aam)<\/strong><\/p>\n<p>the association for accounting marketing (aam) is formed specifically to enhance the accounting marketing and practice growth profession through education, networking and thought leadership. founded in 1989, the association has more than 800 members, comprised of marketing professionals, business developers, cpas, consultants, service providers, educators and students. aam strives to help its members become more effective and valued practitioners and executive leaders. to learn more about aam, please call 443-640-1061 or visit\u00a0<a href=\"http:\/\/r20.rs6.net\/tn.jsp?f=001cwibn6hbpfdunwqaoij4j8h084ssq_xvcewsozbnvpmkcwndidb3wikr9ab8hrolrw2qf8fc1g9pz3_l-zzgzugm-wbrnn47omhmyiihco7i3g5_lnbduetp1_w98fsfxafkdxb1fjarwpcjhxvmdpdinhqepzyxtjbvdsborrxnlyg3uxjq2mhtau4knttl&amp;c=mnibok53kbbobxdo1cevuxz4mc5xe2eiopfzypv3p7oeexitqbmhhw==&amp;ch=mzjhsmyesnitv3vm3ohurml2fjoi6orkaabwoggfvyyhpzmp8rluxq==\" target=\"_blank\" rel=\"noopener\">www.accountingmarketing.org<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>visionary professional services marketer recognized by association for accounting marketing the association for accounting marketing has honored the \u201cfirst professional services marketer\u201d by creating a bruce w. marcus lifetime fellowship member program. effective immediately, all members of the 14-year-old aam &hellip; <a href=\"\/\/www.g005e.com\/2015\/08\/28\/aam-honors-marcus\/\">continued<\/a><\/p>\n","protected":false},"author":1340,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2463,2271],"tags":[],"class_list":["post-50062","post","type-post","status-publish","format-standard","hentry","category-about-us","category-marketing"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>aam honors bruce w. 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