{"id":49913,"date":"2016-10-07t05:00:58","date_gmt":"2016-10-07t09:00:58","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=49913"},"modified":"2017-08-19t07:48:27","modified_gmt":"2017-08-19t11:48:27","slug":"target-content-consumers-not-industry","status":"publish","type":"post","link":"\/\/www.g005e.com\/2016\/10\/07\/target-content-consumers-not-industry\/","title":{"rendered":"target content to consumers, not industry"},"content":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-46594\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-424x283.jpg\" alt=\"dart on a target on a mobile phone\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-849x566.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 1600w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a>content is king and context is queen.<\/strong><\/p>\n<p><i>by jody padar<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/radical\/\"><i>the radical cpa<\/i><\/a><\/p>\n<p>most professionals speak and\/or tweet above their audience. they don\u2019t realize whom they\u2019re talking to.<\/p>\n<blockquote>\n<p style=\"text-align: left\"><b>more on radicalism:<\/b><a href=\"\/\/www.g005e.com\/2016\/09\/30\/narrow-social-focus\/\">narrow your social focus<\/a> | <a href=\"\/\/www.g005e.com\/2016\/09\/23\/transparency-matters-2\/\">why transparency matters to clients<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/13\/put-social-media-work\/\">how to become a social business<\/a> | <a href=\"\/\/www.g005e.com\/2016\/07\/15\/cloud-starting-point\/\">the cloud is your starting point<\/a> | <a href=\"\/\/www.g005e.com\/2016\/05\/13\/48924\/\">10 questions to prepare for radical change<\/a> | <a href=\"\/\/www.g005e.com\/2016\/02\/12\/47494\/\">radical firms embrace 4 values<\/a> | <a href=\"\/\/www.g005e.com\/2016\/02\/05\/47329\/\">radical or complacent? you choose<\/a><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"https:\/\/4f2bur4nuye2cgakm2rm61qk-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #c9990a\">exclusively for pro members. <\/span><\/strong><span style=\"color: #c9990a\"><a style=\"color: #c9990a\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2016\/10\/07\/target-content-consumers-not-industry\/\">log in here<\/a> or <a class=\"external\" style=\"color: #c9990a\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p style=\"text-align: left\"><span style=\"font-size: 14px\">when you\u2019re producing content, it has to be driven at the consumer level, not at the &#8220;other professional&#8221; level.<\/span><\/p>\n<p> <a href=\"\/\/www.g005e.com\/2016\/10\/07\/target-content-consumers-not-industry\/#more-49913\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-46594\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-424x283.jpg\" alt=\"dart on a target on a mobile phone\" width=\"424\" height=\"283\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-424x283.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174-849x566.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/12\/dartphone_dollarphotoclub_92144174.jpg 1600w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a>content is king and context is queen.<\/strong><\/p>\n<p><i>by jody padar<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/radical\/\"><i>the radical cpa<\/i><\/a><\/p>\n<p>most professionals speak and\/or tweet above their audience. they don\u2019t realize whom they\u2019re talking to.<\/p>\n<blockquote>\n<p style=\"text-align: left\"><b>more on radicalism:<\/b><a href=\"\/\/www.g005e.com\/2016\/09\/30\/narrow-social-focus\/\">narrow your social focus<\/a> | <a href=\"\/\/www.g005e.com\/2016\/09\/23\/transparency-matters-2\/\">why transparency matters to clients<\/a> | <a href=\"\/\/www.g005e.com\/2016\/08\/13\/put-social-media-work\/\">how to become a social business<\/a> | <a href=\"\/\/www.g005e.com\/2016\/07\/15\/cloud-starting-point\/\">the cloud is your starting point<\/a> | <a href=\"\/\/www.g005e.com\/2016\/05\/13\/48924\/\">10 questions to prepare for radical change<\/a> | <a href=\"\/\/www.g005e.com\/2016\/02\/12\/47494\/\">radical firms embrace 4 values<\/a> | <a href=\"\/\/www.g005e.com\/2016\/02\/05\/47329\/\">radical or complacent? you choose<\/a><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49700\" src=\"https:\/\/4f2bur4nuye2cgakm2rm61qk-wpengine.netdna-ssl.com\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1470686574894.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #c9990a\">exclusively for pro members. <\/span><\/strong><span style=\"color: #c9990a\"><a style=\"color: #c9990a\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2016\/10\/07\/target-content-consumers-not-industry\/\">log in here<\/a> or <a class=\"external\" style=\"color: #c9990a\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: left\"><span style=\"font-size: 14px\">when you\u2019re producing content, it has to be driven at the consumer level, not at the &#8220;other professional&#8221; level.<\/span><\/p>\n<p> <a href=\"\/\/www.g005e.com\/2016\/10\/07\/target-content-consumers-not-industry\/#more-49913\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1333,"featured_media":47044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,3120,2292],"tags":[1148,1402,2171,570],"class_list":["post-49913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients-and-service","category-pro-member-exclusive","category-social-media","tag-change","tag-innovation","tag-radical","tag-strategy","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this 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